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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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Association membership is on the rise

Aaron Wolowiec

I also love my World Market membership because, well, I enjoy the wine discounts. And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me. I love my Barnes and Noble membership.

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Looking Back to Move Forward With Member Data

Associations Now

The Entomological Society of America recently undertook this kind of exercise to reconfigure its engagement and retention strategy for young members. After that, they enter a young professional category, where dues are discounted by 25 percent. Member Inputs. Do you release any of your member data to members?

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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. At The Free Press, venture capitalist Katherine Boyle describes how a dynamic vision can win the fight for America , instead of “letting doomsayers, technophobes, and neurotics undermine it from the inside.” 1 CAE credit.

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Association Brain Food Weekly: 1.22.21

Reid All About it

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Troy Pfeffer, Partnerships Director, Howspace North America.

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Our Top 10 Articles from 2022 (& Why You Should Read Them)

MemberClicks

We love sharing our articles with association and chamber folks from all across North America (and even beyond!) It’s easy to fall into the same routines of outreach, events and recruitment campaigns. Throwing in some free swag, discounts and info is just a bonus. Another year comes to the end. Yes please!

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside.

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