Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

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Association Adviser

MARCH 27, 2018

Such association supplier members possess buying power in terms of ads and sponsorships they can purchase to reach other members interested in goods and services tailored to their industry’s specialized market. Beyond generating non-dues revenue, advertising can engage association members and supplement a publication’s content strategy.

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Tools Revenue America Communications 61

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start?

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Revenue Certificate Oklahoma City Strategy 195

Associations Now

MARCH 14, 2016

Plus: The year’s hottest marketing trends, straight from SXSW. One of the biggest changes the associations are making is to their virtual meeting and media strategies, which both AICPA and APA have restructured, according to interviews with Folio magazine. Other Good Reads. Using Game of Thrones to promote awareness.

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Class Strategy America Committee 40

Associations Now

SEPTEMBER 20, 2018

The complaint—filed on behalf of three named women, the Communications Workers of America, and a class of millions of female job seekers nationwide—claims that Facebook and nine employers discriminated against women in targeted job postings on the social network.

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Associations Now

AUGUST 1, 2014

. “There is much more use of laser and GPS-guided equipment, building-information modeling, and other things that require computer skills and use of technology that was not common before the recession,” Ken Simonson, an economist for the Associated General Contractors of America, told the magazine.

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Associations Now

MARCH 15, 2017

“There are clearly associations that are doing membership renewal right, but then there are those that still need a lot of help,” says Amy Gitchell, marketing specialist with MemberZone. What we’re seeing is that there are consistent methods for improving your entire membership strategy.”. Pick up the phone.

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Survey Newsletter America Report 81

Association Mavens

AUGUST 12, 2015

Susan is the author of “How to Grow a Backbone: 10 Strategies for Gaining Power and Influence at Work.” Susan is a regular columnist for Wisconsin Woman magazine. She has been assisting leaders in public and private sector industry, non-profit agencies, and public education for nearly 30 years. Her second book, “Life.

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Association Adviser

JANUARY 25, 2019

Here are some ideas to help you get to know your members and get their attention – and help your communications strategies become more streamlined and effective. said Kelly Clark, manager for online marketing at Naylor. Stop, Scan, Read! This improvement tells us there are MHI members and their customers out there paying attention!”

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Communications Social Media Newsletter Survey 61

GlowGlobally

JANUARY 30, 2009

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. « Social Media and Viral Marketing for Global Fundraising Advocacy. Profiting from Green Meeting Strategy – Beyond the Feel Good » Jan. Good Meeting Strategy Reduces Risk Abroad.

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Strategy United States Cost Revenue 60

Associations Now

AUGUST 11, 2014

Americans, on average, consume four times as many mushrooms as they did 50 years ago, but that 4-pound annual total is just half of the European average and less thana quarter ofthe 25 pounds gobbled up in China, according to a Fortune magazine report. So how has the strategy worked out so far? Want a solution? Measuring success.

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millennials America Newsletter Cost 40

Association Adviser

AUGUST 7, 2017

The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need. A campaign such as “America: Keep it Moving” is anything but “fake news.” Associated General Contractors of America.

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America Social Media Press Release Education 63

Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. How did you come to work for an association?

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Video Communications Social Media Newsletter 60

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Event gamification.

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Revenue Tools Education Member Experience 39

Association Adviser

FEBRUARY 15, 2013

The International Carwash Association® is the nonprofit trade group representing the retail and supply segments of the professional car wash industry in North America and around the globe. We publish CAR WASH Magazine ™ and developed Wash Count™, a tool for car wash operators to benchmark and compare their business results. EW: Plenty.

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America Industry Tools Cost 60

Associations Now

AUGUST 20, 2014

That’s where digital icebreakers come in, like the ones shared by Lindsay Starke, online community coordinator at Professional Photographers of America, in “ Rules of Engagement: Break the Digital Ice ,” in the July/August issue of Associations Now. Luckily, this isn’t a difficult strategy to emulate.

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Social Media America Tips Committee 40

Association Adviser

NOVEMBER 19, 2013

Technology is a strategy, not just a department for keeping the lights turned on and the trains running on time. Tech should have a seat at the table whenever business strategy is discussed. Before you can start diving into advanced analytics, make sure your basic membership data is clean.

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Technology Social Media Ohio Louisiana 60

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

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Association Adviser

MARCH 18, 2014

What I Do Shapes America. ASAE 2014 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Stealth Creativity. Nancy Napier.

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AssociationChat

JUNE 28, 2020

This report contains data primarily from North America, India, the Middle East and Southeast Asia. We hope you can leverage this data to design strategies that add value to both you and your customers. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February.

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AssociationChat

APRIL 15, 2020

This report contains data primarily from North America, India, the Middle East and Southeast Asia. We hope you can leverage this data to design strategies that add value to both you and your customers. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February.

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