Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. We love being a guinea pig with them and appreciate that together, we’re not afraid to fail.

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Case Study Texas Guidelines Revenue 78

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

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Leadership Social Media Case Study Industry 88

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. What does that mean for associations?

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Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

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Newsletter Communications Press Release Social Media 63

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

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Associations Now

NOVEMBER 17, 2019

It’s critical to ROI—satisfied attendees are more likely to register for the following year, recommend an event to others and share their experiences on social media, according to magazine Convene, an events industry magazine. Authentic connections are the key to memorable experiences in 2020 and beyond.

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Association Adviser

MARCH 27, 2018

Such association supplier members possess buying power in terms of ads and sponsorships they can purchase to reach other members interested in goods and services tailored to their industry’s specialized market. About one year ago, Naylor started working with the Independent Insurance Agents and Brokers of America on their member magazine.

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Tools Revenue America Communications 61

Association Adviser

APRIL 15, 2014

In a new case study published by Naylor, we examine how the Associated General Contractors of America (AGC) took their official magazine , Constructor , and found a way to rebuild its brand, expand its reach and increase audience accessibility.

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Associations Now

SEPTEMBER 20, 2018

The complaint—filed on behalf of three named women, the Communications Workers of America, and a class of millions of female job seekers nationwide—claims that Facebook and nine employers discriminated against women in targeted job postings on the social network.

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North Carolina New York Class America 85

Reid All About it

FEBRUARY 8, 2013

Do you have a person in mind when you write marketing or social media copy? Something else that’s cool about Geoff – he’s a former editor of VeloNews and Bicycling magazines, plus he wrote the book, literally, on Team 7-Eleven , one of our earliest professional cycling teams in the U.S. writes for his imaginary friend Sue.

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Association Adviser

APRIL 27, 2018

Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. In college, I was part of the University of Florida Student Chapter of the American Marketing Association. ES: Isn’t there a saying about how leaders are made, not born?

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Houston Florida Nashville Library 78

Association Navigator

JUNE 11, 2012

There’s a fascinating article on the last page of the recent Food Technology , the monthly magazine of the Institute of Food Technologists (IFT). The joint study conducted by MSLGROUP Americas and The Hartman Group is called Clicks & Cravings: The Impact of Social Technology on Food Culture.

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Associations Now

NOVEMBER 13, 2019

When Indianapolis hosts Routes Americas 2020 February 4-6, welcoming 1,000 delegates representing 90 airlines and 300 airports, integrating city experiences is considered critical to the success of the event. And chew on this: Delish magazine named Gallery Pastry Shop the No.

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Indianapolis Indiana Class America 67

Associations Now

APRIL 23, 2014

A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with its target audience via groups already working at the ground level. That’s going to take some serious marketing and recruiting effort, and probably a little creativity. On the upside, the upfront costs are low.

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Association Adviser

APRIL 12, 2018

It’s been postulated that we are evolving to a post-text world, one in which symbols, images, digital video and virtual reality replace books, magazines and other forms of the written word. Erica Halmstad is an association marketing manager with the National Fluid Power Association. Don’t believe it. shores when interpreting the U.S.

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Association Mavens

AUGUST 12, 2015

Susan is a regular columnist for Wisconsin Woman magazine. Her corporate and consulting experience includes work with Best Buy, Subaru of America, Harley-Davidson, GE Healthcare, We Energies, New York City Leadership Academy, Boys & Girls Clubs of America and many others.

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Association Adviser

JANUARY 25, 2019

said Kelly Clark, manager for online marketing at Naylor. As editor-in-chief for Constructor Magazine , she wanted to expand the online communications for AGC of America members. NAFA is using these online analytics to see how many and to what extent members are engaged in our e-publications, magazine and newsletters.

Communications 62

Communications Social Media Newsletter Survey 62

Associations Now

AUGUST 11, 2014

Americans, on average, consume four times as many mushrooms as they did 50 years ago, but that 4-pound annual total is just half of the European average and less thana quarter ofthe 25 pounds gobbled up in China, according to a Fortune magazine report. According to a 2013 report by the U.S. Want a solution? Measuring success.

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millennials America Newsletter Cost 40

Association Adviser

MAY 15, 2017

There are opportunities to place sponsored editorial or advertising in pretty much every type of publication: newsletter, magazine, member directory, show guide, mobile app – even SMS campaigns can carry the name and website of a sponsoring organization. Publication advertising can take the form of sponsored text messages.

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Revenue Press Release Newsletter Directory 61

Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. AA: How do you set marketing and communications goals?

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Video Communications Social Media Newsletter 60

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Rebecca Humphrey, Head of North America Workplace Practice Group, Savills.

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Revenue Certificate Oklahoma City Strategy 195

Association Navigator

AUGUST 29, 2012

General McChrystal, who reportedly runs at least 7 miles every day and only sleeps 4 hours a night, made a joke about his firing last year by President Obama after a Rolling Stone magazine article referred to the General and his lieutenants making fun of their Commander and Chief and his Vice President, Joe “Bite Me.”

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Review Conference Colorado Video 100

Associations Now

MARCH 15, 2017

There are clearly associations that are doing membership renewal right, but then there are those that still need a lot of help,” says Amy Gitchell, marketing specialist with MemberZone. In its second year, the survey gathered responses from 1,071 association leaders, both membership teams and CEOs from North America.

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Survey Newsletter America Report 81

Associations Now

NOVEMBER 18, 2015

Today’s vote in support of an advertising ban reflects concerns among physicians about the negative impact of commercially-driven promotions, and the role that marketing costs play in fueling escalating drug prices,” Patrice A. On the other hand, the pharmaceutical industry carries weight of its own on the marketing issue. Harris, M.D.,

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Price America Washington Industry 40

Association Adviser

AUGUST 7, 2017

The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need. A campaign such as “America: Keep it Moving” is anything but “fake news.” Associated General Contractors of America.

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America Social Media Press Release Education 64

Associations Now

MARCH 14, 2016

Plus: The year’s hottest marketing trends, straight from SXSW. One of the biggest changes the associations are making is to their virtual meeting and media strategies, which both AICPA and APA have restructured, according to interviews with Folio magazine. Two associations share their plans for succeeding with younger members.

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Class Strategy America Committee 40

Association Adviser

FEBRUARY 15, 2013

The International Carwash Association® is the nonprofit trade group representing the retail and supply segments of the professional car wash industry in North America and around the globe. We publish CAR WASH Magazine ™ and developed Wash Count™, a tool for car wash operators to benchmark and compare their business results. EW: Plenty.

America 60

America Industry Tools Cost 60

Associations Now

AUGUST 23, 2016

The Marine Retailers Association of the Americas (MRAA), the National Marine Manufacturers Association (NMMA), the National Marine Distributors Association (NMDA), the American Boat and Yacht Council (ABYC), and Boating Industry magazine contribute job posts to the network.

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Industry Discount America Marketing 40

Associations Now

SEPTEMBER 11, 2014

When picking your host city, it’s best to take a holistic approach, which is why a holistic medical association picked one of America’s healthiest cities. its farmers markets, which are twice as plentiful as the top 10 percent of U.S. Paul ranked number one in cleanliness among readers of Travel + Leisure magazine in 2013.

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Associations Now

JULY 1, 2014

just a week after Google introduced the augmented reality glasses to the British market for the first time. Is America Next? “It’s one of the things we’ve really just started thinking about,” Corcoran told the magazine. but it has not yet created a formal policy on the matter. ” One U.S.

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Ohio America Price Maine 40

Associations Now

MAY 25, 2016

That same observation has arisen in Marketing General, Inc.’s If something about that doesn’t feel right, if silently raising dues feels too sneaky, then perhaps the Golf Course Superintendents Association of America will give you some confidence that members will understand a dues increase tied to inflation.

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Price Proposal Course America 63

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Host: Product Design Community Facilitator: Annie Doresca, Chief Financial Officer at Jewelers of America *All events are online at Eastern Standard Time unless otherwise noted. Fri 3/3 at 1 p.m.

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Revenue Tools Education Member Experience 39

Association Adviser

SEPTEMBER 24, 2013

For example, the old model of “Here’s our magazine, see you at the convention, pay your dues” is going by the wayside. ” Kristen Hartman , director of member value and experience, Professional Photographers of America (PPA) , said, “We’ll see many changes in the membership model over the next five years.

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Georgia America Maryland Resources 60

Associations Now

AUGUST 1, 2014

. “There is much more use of laser and GPS-guided equipment, building-information modeling, and other things that require computer skills and use of technology that was not common before the recession,” Ken Simonson, an economist for the Associated General Contractors of America, told the magazine.

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Strategy Alabama Pennsylvania Video 40

Associations Now

JUNE 6, 2017

Last week, the American Society of Interior Designers and the Interior Designers of Canada announced their decision to combine their magazines—a move that better reflects the industry’s North American market and extends the publication’s reach. The new bimonthly membership magazine, which is yet unnamed, will debut in late summer.

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Committee America Resources Industry 74

Achieve

AUGUST 19, 2014

Google search “ads from the 1950s” and brush yourself up on the iconic advertisements that once graced the pages of magazines, periodicals, and outdoor boards of the time. the-soda-pop-board-of-america-1950s. But definitely wouldn’t fly in today’s Millennial-driven market. Marketing*. Start kids on sugary drinks EARLIER!

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