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Globalization isn’t a ‘one-size-fits-all’ strategy for associations

Aaron Wolowiec

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. What does that mean for associations?

Strategy 167
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The public is listening and associations are spending

Aaron Wolowiec

billion – 37 percent of the total amount spent on contracts – on PR and marketing. Business associations came in second, spending more than $200 million on public relations, marketing and ad services. But that’s slowly shrinking, thanks to the advent of social media, blogs and citizen journalism. 4 in PR spending.

America 100
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40+ Helpful Events Resources for Association Execs and EventProfs

AssociationChat

We became friends in the early days of Twitter and through an innovative project called EventCamp that witnessed us meeting with other creative types in the meetings world to create and participate in unique experiences all over North America. Biz Events Asia sharing news on a massive market. Ignite Magazine.

Resources 105
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

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Globalization isn’t a ‘one-size-fits-all’ strategy for associations

Aaron Wolowiec

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. What does that mean for associations?

Strategy 100
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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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Reads of the Week: February 8, 2013

Reid All About it

Do you have a person in mind when you write marketing or social media copy? Something else that’s cool about Geoff – he’s a former editor of VeloNews and Bicycling magazines, plus he wrote the book, literally, on Team 7-Eleven , one of our earliest professional cycling teams in the U.S. We have a kind of pact, Sue and I.