Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

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Association Adviser

MARCH 27, 2018

One particularly powerful and profitable area to utilize third party partners is member communications. In this realm, associations save on the overhead costs of producing member communication publications and the back-office management of content, revenue tracking and strategic planning.

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Tools Revenue America Communications 61

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library.

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Association Adviser

APRIL 15, 2014

In a new case study published by Naylor, we examine how the Associated General Contractors of America (AGC) took their official magazine , Constructor , and found a way to rebuild its brand, expand its reach and increase audience accessibility.

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Reid All About it

FEBRUARY 8, 2013

Do you have a person in mind when you write marketing or social media copy? Something else that’s cool about Geoff – he’s a former editor of VeloNews and Bicycling magazines, plus he wrote the book, literally, on Team 7-Eleven , one of our earliest professional cycling teams in the U.S. Yes, communications are changing.

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Social Media Content Marketing America 150

Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. How did you come to work for an association?

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Video Communications Social Media Newsletter 60

Associations Now

SEPTEMBER 20, 2018

The complaint—filed on behalf of three named women, the Communications Workers of America, and a class of millions of female job seekers nationwide—claims that Facebook and nine employers discriminated against women in targeted job postings on the social network.

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North Carolina New York Class America 68

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

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Revenue Press Release Newsletter Directory 61

Association Adviser

AUGUST 7, 2017

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need.

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America Social Media Press Release Education 63

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Communication app overload. I’ll see you back here on Friday, August 20.

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Revenue Certificate Oklahoma City Strategy 195

Associations Now

MARCH 15, 2017

There are clearly associations that are doing membership renewal right, but then there are those that still need a lot of help,” says Amy Gitchell, marketing specialist with MemberZone. In its second year, the survey gathered responses from 1,071 association leaders, both membership teams and CEOs from North America.

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Survey Newsletter America Report 81

Association Navigator

AUGUST 29, 2012

General McChrystal, who reportedly runs at least 7 miles every day and only sleeps 4 hours a night, made a joke about his firing last year by President Obama after a Rolling Stone magazine article referred to the General and his lieutenants making fun of their Commander and Chief and his Vice President, Joe “Bite Me.”

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Associations Now

MARCH 14, 2016

Plus: The year’s hottest marketing trends, straight from SXSW. One of the biggest changes the associations are making is to their virtual meeting and media strategies, which both AICPA and APA have restructured, according to interviews with Folio magazine. Two associations share their plans for succeeding with younger members.

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Class Strategy America Committee 40

Association Adviser

SEPTEMBER 24, 2013

For example, the old model of “Here’s our magazine, see you at the convention, pay your dues” is going by the wayside. ” Kristen Hartman , director of member value and experience, Professional Photographers of America (PPA) , said, “We’ll see many changes in the membership model over the next five years.

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Georgia America Maryland Resources 60

Associations Now

JULY 1, 2014

just a week after Google introduced the augmented reality glasses to the British market for the first time. Is America Next? “It’s one of the things we’ve really just started thinking about,” Corcoran told the magazine. but it has not yet created a formal policy on the matter. ” One U.S.

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Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Host: Product Design Community Facilitator: Annie Doresca, Chief Financial Officer at Jewelers of America *All events are online at Eastern Standard Time unless otherwise noted.

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Revenue Tools Education Member Experience 39

Associations Now

MAY 25, 2016

That same observation has arisen in Marketing General, Inc.’s If something about that doesn’t feel right, if silently raising dues feels too sneaky, then perhaps the Golf Course Superintendents Association of America will give you some confidence that members will understand a dues increase tied to inflation.

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Price Proposal Course America 44

Associations Now

AUGUST 20, 2014

In a space like an association’s private online community, previously unconnected people—arguably more unconnected, since they’re not physically in the same room—need some help getting comfortable with engaging with each other. That experience gave her a clear perspective on how psychology drives community activity.

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Social Media America Tips Committee 40

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

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Marketing Video Email Marketing Social Media 60

AssociationChat

AUGUST 26, 2020

And I do wonder, like, if we continue, I really mean this meeting in congregating part of the time online, how we can replicate the experience that we actually get when we you know, meet in a warm market. And, you know, because their pop culture is really important in America. cosy hotel conference room but you know what I mean?

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Association Adviser

MARCH 18, 2014

What I Do Shapes America. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. ASAE 2014 Marketing Membership & Communications Conference. Stealth Creativity. Nancy Napier. The Idaho Statesman. Corey Eridon.

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Idaho Georgia Directory Texas 60

AssociationChat

JUNE 28, 2020

This report contains data primarily from North America, India, the Middle East and Southeast Asia. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least.

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United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

This report contains data primarily from North America, India, the Middle East and Southeast Asia. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least.

United States 52

United States New York Conference Seattle 52