Associations Live

OCTOBER 21, 2013

MSAE''s Communications Networking Group had a 2-for-1 meeting where we discussed Digital Strategy and Best Reads for communication professionals. Part 1: Digital Strategy What is your digital strategy? Creating a digital strategy for non-profits is a four-step process: 1. How do you create one?

Communications 40

Communications Strategy Social Media Newsletter 40

Reid All About it

JUNE 16, 2017

Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Explore an orchestrated strategy concentrating on informed leadership, streamlined processes, future facing technology and concierge service can accelerate your movement along the innovation spectrum. JP Guilbault, president, Community Brands. Disruption is inevitable.

Raleigh 186

Raleigh DC Washington Social Media 186

EventMobi: Association Events

SEPTEMBER 29, 2023

With the right strategy and tools, attendance tracking can help you understand your audience. Understanding attendee behavior isn’t just a smart event management strategy—it’s imperative to your event’s success. But event attendance tracking is about more than doing a quick headcount! experience. Analytics: Data + context = knowledge.

How To 130

How To Software Cost Tools 130

Association Adviser

JUNE 11, 2014

A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it “content strategy.” Social media is a two-way communication channel that makes it fast and easy to address the five Ws. Why are you communicating?

Content 60

Content Strategy Social Media Communications 60

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Seth Godin ) The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Location: Washington DC. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Aaron Wolowiec

APRIL 12, 2016

In the early stages of my career when I was working as communications director for a nonprofit, I was amazed at how quickly a national issue could become local. A new whitepaper by Media Miser – a media analytics and tracking company – spells out the importance of relationship management. Step 1: quote analysis.

Social Media 133

Social Media Communications Analysis Education 133

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. In this post, he focuses on data management and digital strategy. Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis. More info/register. Host: xScion. Host: Hubb.

LMS 276

LMS Pennsylvania Innovation Education 276

Aaron Wolowiec

AUGUST 10, 2015

It requires creativity, strategic planning, vision and data analysis. Marketing communications was the most prevalent marketing capability in associations surveyed, provided by 70 percent of marketing functions to their associations. Marketing is much more difficult than most people think. A few things to consider. (My

Report 100

Report Marketing Detroit Social Media 100

Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. But marketing?

Marketing 100

Marketing Social Media Content Report 100

Arc 3 Communications

AUGUST 6, 2021

It combines strategies for government relations, communications, issues management and corporate citizenship. Some roles involved with public affairs include lobbyist, policy analyst, community affairs manager, and policy program coordinator. Government and public advocacy are key aspects to a successful public affairs strategy.

Press Release 52

Press Release Analysis Strategy Social Media 52

Aaron Wolowiec

DECEMBER 15, 2015

All the nine research partners employed social media and electronic communications vehicles – such as websites and blogs – to build support. The organizations reported varying levels of success, but after analysis, there are some clear takeaways. Beef up your social media strategy.

millennials 100

millennials Social Media Case Study Analysis 100

Association Adviser

FEBRUARY 13, 2014

Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. A competitive analysis is also sometimes referred to as an assessment or an audit. Keywords can be used to enhance your social media messaging, blog and other content distribution channels. Wordtracker.

Marketing 60

Marketing Strategy How To North Carolina 60

MemberClicks

NOVEMBER 9, 2023

This identifies how you can communicate information that better appeals to your members. Solutions and strategies – Hear about audience pain points and their suggestions for solutions that resonate with them. Feedback surveys also communicate: That your organization cares about your members. How to format this question?

Survey 52

Survey Examples Software Analysis 52

Disciple Media

FEBRUARY 6, 2024

Identify your target audience Research and analysis: Begin with detailed market research to understand who your potential members are. Surveys and feedback: Directly ask your audience what they want through surveys, social media polls, or feedback forms. This allows for more personalized content and marketing strategies.

How To 36

How To Price Analysis Content 36

Reid All About it

JANUARY 11, 2019

I’ve been thinking a lot about #2 given all the disgust with social media platforms and privacy concerns, plus associations have a natural advantage there. Host: Community IT. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag). Presenter: Ed Barks, Communications Strategy Consultant and Author.

DC 275

DC Washington Learning Management System LMS 275

Aaron Wolowiec

APRIL 12, 2016

In the early stages of my career when I was working as communications director for a nonprofit, I was amazed at how quickly a national issue could become local. A new whitepaper by Media Miser – a media analytics and tracking company – spells out the importance of relationship management. Step 1: quote analysis.

Social Media 100

Social Media Communications Analysis Education 100

WBT Systems

APRIL 25, 2017

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. It’s different now. Badging Platform: Credly. Badging Platform: Acclaim.

LMS 252

LMS Certificate Library Education 252

Association Success

OCTOBER 1, 2019

The self-made co-founder of the Standard Oil Company, who was responsible for hundreds of millions of philanthropic donations before his death in 1937, never had to worry about a social media strategy, nor did he have to consider disruption from a digital economy. Everyone is aligned with the No.

Organization 89

Organization New York Analysis Social Media 89

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

Association Freak

MARCH 26, 2021

Generic benefits, one-size-fits-all communication, and a lack of understanding member needs all contribute to a disengaged membership base. Going beyond demographics and building rich member profiles, you can tailor your offerings and communication to resonate deeper. Competitor Check: Conduct a competitive analysis.

Social Media 72

Social Media Survey Resources Member Engagement 72

Association Freak

MARCH 26, 2021

Generic benefits, one-size-fits-all communication, and a lack of understanding member needs all contribute to a disengaged membership base. Going beyond demographics and building rich member profiles, you can tailor your offerings and communication to resonate deeper. Competitor Check: Conduct a competitive analysis.

Social Media 72

Social Media Survey Resources Member Engagement 72

Beth Kanter

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” It was also quite useful to hear and try to t ranslate different evaluation frameworks and methodologies to social media.

Social Media 28

Social Media Analysis Case Study Maine 28

MemberClicks

FEBRUARY 2, 2024

Securing the right keynote speaker requires a blend of strategic planning, careful negotiation, and effective communication. Furthermore, leverage social media to gather recommendations from a wider audience. Publications and media are fertile grounds for potential speakers. Was the speaker well received?

How To 52

How To Review Social Media Cost 52

Beth Kanter

NOVEMBER 19, 2013

Long Live Strategy.” Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems. Patricia Patrizi, Elizabeth Heidi Thompson, Julia Coffman, and Tanya Beer, “ Eyes Wide Open: Learning as Strategy Under Conditions of Complexity and Uncertainty.”

Social Media 28

Social Media Analysis Tools Strategy 28

AMR Management Services

JULY 19, 2011

Communications Audits and Digital Media Presentations Live from AYP Conference. Steve will also be speaking as part of a panel on digital media strategy on Friday at 2 p.m. Building Community in the Digial Marketplace - What's a Y to Do? How to Create a Content Marketing Strategy. Tuesday, July 19, 2011.

Communications 64

Communications Kentucky Library Dallas 64

Associations Now

FEBRUARY 17, 2020

It’s easy to make a misstep on social media. When you use social media, is it doing what you hope for your organization? Most associations (and companies) just use social media to distribute their news—fostering a lot of one-way “conversations.”. Often it’s the lack of a clear social strategy.

Social Media 79

Social Media Analysis Maine Strategy 79

Reid All About it

MARCH 5, 2021

Hear about the precautions being taken for the 2021 Best Practices Summit in Plano, Texas and Meet Well Summit in Phoenix, Arizona later this year, including liability waivers and attendee agreements, on-site check-in procedures, attendee communications, meeting room setups, and safe food and beverage. More info/register. More info/register.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

AssociationChat

SEPTEMBER 12, 2023

Communications departments buzzed about the new silver linings of living in uncertainty. A Critical Examination: Learning from the Pandemic and Moving Forward A deeper analysis of ASAE Annual Digital+ shows the importance of aligning offerings with what was learned during the pandemic. Challenges? …no Those hidden gifts?

Case Study 59

Case Study Analysis Conference Social Media 59

Association Success

OCTOBER 1, 2019

The self-made co-founder of the Standard Oil Company, who was responsible for hundreds of millions of philanthropic donations before his death in 1937, never had to worry about a social media strategy, nor did he have to consider disruption from a digital economy. Everyone is aligned with the No.

Organization 60

Organization New York Analysis Social Media 60

Associations Now

SEPTEMBER 24, 2019

The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. And that strategy starts with building out an in-depth profile for your organization. An analysis of their workplace communications may answer that question.

Marketing 61

Marketing Analysis Social Media Report 61

Beth Kanter

APRIL 25, 2012

Yesterday, I had the pleasure of doing a Webinar for grantees of the Agriculture Sub-Program. This blog post summarizes some of the knowledge shared about effective social media strategy, tactics, and practices. Next up was Hanna Welch, Social Media Producer, from grist.org. Most Frequently Tweeted Words.

Social Media 28

Social Media Case Study Content Strategy 28

Disciple Media

AUGUST 23, 2023

Delve into your potential clients’ world through surveys, interviews, and social media analysis. Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Build a content strategy Content is king.

Price 36

Price Social Media Revenue Tools 36

Reid All About it

DECEMBER 3, 2021

70 content ideas for social media posts. Learn how you can leverage a mobile app to communicate, engage, and provide unique value to your members. Presenter: Michelle Schweitz, Marketing Director, Community Brands. Top 10 Tips to Run a Social Media Audit That Works. Quick hits. Ryan Johnson, Medium ).

Revenue 195

Revenue Technology Innovation Social Media 195

Jamie Notter

AUGUST 5, 2014

From an actual organization: We surveyed the attendees at our conference, and they overwhelmingly prefer email as their mode of communication, and only 5% said they prefer social media, therefore we are not going to invest in social media marketing for our future events. Leadership Strategy'

Social Media 70

Social Media Survey Analysis Leadership 70

Associations Now

AUGUST 1, 2019

Also: strategies to add to your member recruitment toolbox. Specifically, the information and analysis delivered at an event can help bring progress within some sector of the host destination, while at the same time produce long-term recognition for the host organization,” Rob Carey says on MeetingsNet. “It Other Links of Note.

How To 53

How To Recruiting Recruitment Analysis 53

GlowGlobally

OCTOBER 14, 2012

Distribution of marketing, communication, social media and business development tactics that are not adapted to local customs. The results they achieved in their Middle East region showed significant improvement within 12 months of implementing their new strategy in 2011: Growth in certification candidates of over 90%.

Marketing 60

Marketing Strategy Social Media Certificate 60

Associations Now

AUGUST 31, 2017

Try performing a manual keyword search on social media platforms and see which accounts rise to the top. Look through your followers and use a tool like SocialRank to gauge their social influence. And consider the size of their social media audience and how engaged their followers are. Other Links of Note.

Recruiting 40

Recruiting Recruitment Social Media Analysis 40