Reid All About it

FEBRUARY 23, 2024

Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. PAR Member Meet-Up: Strategic Negotiating Learn key negotiating strategies to improve your negotiation outcomes. Member mobile app. Webinar latecomers. More info/register. CAE credit.

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Higher Logic

NOVEMBER 9, 2015

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram.

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Disciple Media

AUGUST 13, 2020

You don’t have to be the next Mark Zuckerberg to create a social media platform these days. This article is your ultimate guide on why you should consider creating your own social media platform and the steps you should take to do it. Why create a social media platform? But where do you start?

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Reid All About it

MARCH 1, 2024

In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Quick hits Sitting for too long is bad for your health. 1 CAE credit. More info/register. 1 CAE credit. 1 CAE credit.

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Reid All About it

JUNE 16, 2017

Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Explore an orchestrated strategy concentrating on informed leadership, streamlined processes, future facing technology and concierge service can accelerate your movement along the innovation spectrum. Dan Stark, director of product strategy, NimbleUser.

Raleigh 186

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Nimble AMS

NOVEMBER 18, 2019

Here are some important things to consider in your strategy. Salesforce suggests these steps for developing new customer experience strategies , which associations can apply to their organizations. One section of the study pulls together multiple data points for a gap analysis around member benefits. Explore Nimble AMS.

Member Experience 60

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Associations Now

SEPTEMBER 24, 2019

In a recent analysis published in its scholarly journal Information Systems Research , researchers from the University of Minnesota found that, in an analysis of 12,000 posts from 41 Fortune 500 companies, negative posts outranked positive posts at a ratio of nearly 2 to 1. Share them in the comments below.

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Associations Now

AUGUST 13, 2014

Thoughts on that in today’s Social Media Roundup: Many Sizes Fit All. If you want to have a bit of extra ammo when you’re posting content to Facebook, consider some strategic advice from SocialMouths ‘ Francisco Rosales, based on a TrackMaven analysis of 1.5 Why shouldn’t presenters plan the same way?

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Association Success

OCTOBER 2, 2020

Each day, social media provides a never-ending feed packed with information. The key is to add context — the missing ingredient that makes social media so disorienting. . And if major news breaks, take the opportunity to add unique analysis. . MORE: 5 signs your association’s strategy needs a refresh.

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Association Adviser

JUNE 11, 2014

A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it “content strategy.” Social media is a two-way communication channel that makes it fast and easy to address the five Ws. Jill Andreu, Naylor. The Five W’s.

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Higher Logic

JUNE 13, 2019

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. For those who work in social media, engagement rates average between.05-5% 76% of community programs cannot measure their strategy.

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EventMobi: Association Events

SEPTEMBER 29, 2023

With the right strategy and tools, attendance tracking can help you understand your audience. Understanding attendee behavior isn’t just a smart event management strategy—it’s imperative to your event’s success. But event attendance tracking is about more than doing a quick headcount! experience. Analytics: Data + context = knowledge.

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Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

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Reid All About it

MAY 17, 2019

. – Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Hear about industry trends and fresh ideas to inform your sponsorship strategy. Presenters: Garth Jordan, senior vice president, corporate strategy at the Healthcare Financial Management Association, and CEO of RevvCrew. More info/register.

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Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

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WBT Systems

APRIL 25, 2017

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. It’s different now. Badging Platform: Acclaim.

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Association Adviser

FEBRUARY 13, 2014

Defining marketing goals for 2014 and developing specific, measurable objectives allow you to measure your growth and adjust future marketing strategies throughout the year based on the data because you will know what is – and what is not -working. A competitive analysis is also sometimes referred to as an assessment or an audit.

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Aaron Wolowiec

AUGUST 10, 2015

It requires creativity, strategic planning, vision and data analysis. However, neither staffing nor funding correlated to greater marketing effectiveness in the analysis of the study’s data. As someone who’s learned to blend public relations and marketing, I can vouch for the fact that marketing can’t exist without strategy.

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Reid All About it

SEPTEMBER 15, 2023

Data strategy. Seth Godin ) The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. Learn how associations can leverage video storytelling on social media to capture the attention of young professionals in a relatable, authentic, and compelling way. More info/register.

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Disciple Media

FEBRUARY 6, 2024

Identify your target audience Research and analysis: Begin with detailed market research to understand who your potential members are. Surveys and feedback: Directly ask your audience what they want through surveys, social media polls, or feedback forms. This allows for more personalized content and marketing strategies.

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Associations Live

OCTOBER 21, 2013

MSAE''s Communications Networking Group had a 2-for-1 meeting where we discussed Digital Strategy and Best Reads for communication professionals. Part 1: Digital Strategy What is your digital strategy? Creating a digital strategy for non-profits is a four-step process: 1. Here are some highlights from our meeting.

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Beth Kanter

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” It was also quite useful to hear and try to t ranslate different evaluation frameworks and methodologies to social media.

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Association Success

OCTOBER 5, 2020

MORE: 4 trends to adopt for an effective membership strategy. With the right data analysis, you can make informed decisions about where to invest in improvements to your membership program. Aim to increase vital engagement metrics such as: The number of likes, comments and new followers on your social media channels.

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Blue Sky eLearn

JULY 24, 2019

At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . Focus on your social media marketing strategies. Attracting New Members. Data management.

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Aaron Wolowiec

DECEMBER 15, 2015

All the nine research partners employed social media and electronic communications vehicles – such as websites and blogs – to build support. The organizations reported varying levels of success, but after analysis, there are some clear takeaways. Beef up your social media strategy. Engage your millennials.

millennials 100

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Beth Kanter

NOVEMBER 19, 2013

Long Live Strategy.” Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems. Patricia Patrizi, Elizabeth Heidi Thompson, Julia Coffman, and Tanya Beer, “ Eyes Wide Open: Learning as Strategy Under Conditions of Complexity and Uncertainty.”

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Association Success

OCTOBER 1, 2019

The self-made co-founder of the Standard Oil Company, who was responsible for hundreds of millions of philanthropic donations before his death in 1937, never had to worry about a social media strategy, nor did he have to consider disruption from a digital economy. Everyone is aligned with the No.

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Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

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Aaron Wolowiec

DECEMBER 16, 2014

Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. For associations rating themselves most effective at marketing, strategy and planning is their most frequently cited capability. But here’s the problem: Without content, there’s no marketing strategy.

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Associations Now

FEBRUARY 17, 2020

It’s easy to make a misstep on social media. When you use social media, is it doing what you hope for your organization? Most associations (and companies) just use social media to distribute their news—fostering a lot of one-way “conversations.”. Often it’s the lack of a clear social strategy.

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Reid All About it

MARCH 5, 2021

Hear about the strategies and tools modern associations are using to supercharge member engagement. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register. Host: CEO Update. Host: Cvent.

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Reid All About it

APRIL 12, 2019

In this post, he focuses on data management and digital strategy. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis.

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8). growth strategies. (4).

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MemberClicks

FEBRUARY 2, 2024

This guide provides essential tips and strategies for finding, securing, and working with keynote speakers, ensuring they not only resonate with your audience but also contribute to the overall success of your conference. Furthermore, leverage social media to gather recommendations from a wider audience.

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MemberClicks

DECEMBER 19, 2023

Plan your content strategy. How will content support your marketing strategy? How will blogs, landing pages, social media posts, emails, and other content help you meet your marketing goals? Here are the channels to target with your trade show promotion: Social media. Be sure to also identify KPIs.

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Beth Kanter

APRIL 25, 2012

Yesterday, I had the pleasure of doing a Webinar for grantees of the Agriculture Sub-Program. This blog post summarizes some of the knowledge shared about effective social media strategy, tactics, and practices. Next up was Hanna Welch, Social Media Producer, from grist.org. Most Frequently Tweeted Words.

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Aaron Wolowiec

APRIL 12, 2016

This is known as relationship management: the discipline of identifying key publics and establishing strategies for building and maintaining mutually beneficial relationships with them.”. Step 1: quote analysis. Chances are, your communications staff is monitoring media, but pay attention to quotes.

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