Reid All About it

MAY 17, 2019

Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Hear about industry trends and fresh ideas to inform your sponsorship strategy. 1 CAE credit. Location: Alexandria VA.

DC 170

DC Washington Social Media Revenue 170

Disciple Media

FEBRUARY 6, 2024

Whether you are a coach, creator or business, starting a membership site can transform how you engage with your audience and create a recurring revenue stream. The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning.

How To 36

How To Price Analysis Content 36

Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . Attracting New Members.

Tips 201

Tips Software Recruiting Recruitment 201

MemberClicks

DECEMBER 19, 2023

Plan your content strategy. How will content support your marketing strategy? How will blogs, landing pages, social media posts, emails, and other content help you meet your marketing goals? Here are the channels to target with your trade show promotion: Social media. Be sure to also identify KPIs.

Tools 52

Tools How To Software Cost 52

Disciple Media

AUGUST 23, 2023

Delve into your potential clients’ world through surveys, interviews, and social media analysis. Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Build a content strategy Content is king.

Price 36

Price Social Media Revenue Tools 36

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

APRIL 12, 2019

In this post, he focuses on data management and digital strategy. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis.

LMS 276

LMS Pennsylvania Innovation Education 276

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

JANUARY 11, 2019

I’ve been thinking a lot about #2 given all the disgust with social media platforms and privacy concerns, plus associations have a natural advantage there. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag). Presenter: Ed Barks, Communications Strategy Consultant and Author. More info/register.

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

MARCH 5, 2021

Hear about the strategies and tools modern associations are using to supercharge member engagement. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register. Host: CEO Update. Host: Cvent.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Association Success

OCTOBER 5, 2020

MORE: 4 trends to adopt for an effective membership strategy. With the right data analysis, you can make informed decisions about where to invest in improvements to your membership program. Aim to increase vital engagement metrics such as: The number of likes, comments and new followers on your social media channels.

Newsletter 131

Newsletter Analysis Social Media Resources 131

GrowthZone

MARCH 19, 2019

What are the goals and strategy for next year? The financial section of your annual report should highlight revenue-generating programs while remaining transparent about programs and expenses that didn’t work and lessons learned. Create versions of the report for social media, your website, PowerPoint presentations, and print.

Report 99

Report Committee Analysis Social Media 99

Reid All About it

APRIL 21, 2023

They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members. Host: D2L Speakers: Nora McCaffrey, Chief Academic Officer at the Institute for Integrative Nutrition (IIN) Joanne Struch, Learning Strategy Consultant, D2L Tue 4/25 at 2 p.m. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8). growth strategies. (4).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Reid All About it

OCTOBER 20, 2017

I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Discuss strategies for building deeper, year-round engagement through your digital channels – web, mobile, social and email. Enough negativity! 1 CAE credit.

DC 150

DC Washington Social Media Tools 150

Beth Kanter

JANUARY 12, 2018

And the one great thing about social media, particularly Facebook, is that you get to hear from many people wishing you a happy day because the platform alerts them. According to the article, this change might be in conflict with Facebook’s revenue model and business objectives of getting users to spend more time on Facebook.

Social Media 74

Social Media New York Video Content 74

Reid All About it

APRIL 21, 2017

Subscribe to his blog to get the latest news, including his analysis of the deal, player by player. Learn how forward-thinking event professionals are using interactive mobile communication strategies to engage users, how to take advantage of mobile and gain user insights, and where mobile can fill the gaps in your marketing mix.

DC 170

DC Chicago Washington Learning Management System 170

Reid All About it

MARCH 27, 2020

Join us for a deep dive to see the role User Personas play in your website strategy, learn how to create Personas that drive success, and how to integrate them into your web planning and workflow. Learn what you need to be thinking of when producing a virtual event from the strategy to the content to the technology. 1 CMP credit.

North Carolina 221

North Carolina Technology Louisiana Conference 221

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Association Strategies to Start, Manage and Grow Your Organization!

Recruiting 52

Recruiting Recruitment Cost Discount 52

AssociationChat

DECEMBER 20, 2022

On October 28, 2021, the CEO of Facebook, Mark Zuckerberg, announced the social media company was changing its name. As the metaverse continues to evolve and mature, it is becoming an increasingly important consideration for digital strategy. The metaverse is one thing you are NOT worried about for your association in 2023.

Atlanta 59

Atlanta Cost Technology Project 59

GlowGlobally

OCTOBER 14, 2012

Lack of a commercial business license and bank account to collect revenues in local currency. Distribution of marketing, communication, social media and business development tactics that are not adapted to local customs. Developed a robust social media engagement plan to engage members and attract non members.

Marketing 60

Marketing Strategy Social Media Certificate 60

Higher Logic

NOVEMBER 28, 2016

In many places, the overall organization hasn’t figured out how satisfaction aligns with revenue. We used a client community to help the business socialize, and did onboarding to help customers feel safe and secure, then measured the migration strategy over time. Think multiple regression and analysis: what needs attention?

Social Media 120

Social Media Class Analysis Products 120

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members.

Revenue 40

Revenue Discount Directory Price 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Reid All About it

JANUARY 13, 2023

MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology. Your Association’s Advocacy Tech Stack: Apps and Strategy for 2023.

Revenue 39

Revenue Education Strategy Leadership 39

GrowthZone

MAY 30, 2017

You can get free traffic to your website by regularly posting valuable content (valuable to your audience, not to you) to your site and then sharing a link to that content on your social media outlets. In the final analysis, you have to have qualified traffic coming to your website if you hope to close online membership sales.

Social Media 60

Social Media Analysis Tips Content 60

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. In addition, you should not launch any marketing campaign without strategy , which will include some level of market research.

Marketing 52

Marketing New Jersey New York Social Media 52

Reid All About it

FEBRUARY 25, 2022

WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.

Revenue 40

Revenue Analysis Strategy Technology 40

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Beth Kanter

APRIL 26, 2017

For the past 11 years, this study has gathered comparative metrics from nonprofits on email, social media, social advertising, fundraising, and web engagement. There is a quite a lot of data as well as useful analysis from M&R. It is important to note that social ads accounted for 23% of the total budget.

Analysis 36

Analysis Social Media Revenue Resources 36

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. What Strategy Leads to Membership Growth? Cost of Wrong Strategy. (8).

Strategy 40

Strategy Marketing Price Survey 40

Association Adviser

OCTOBER 15, 2013

When it comes to non-dues revenue, don’t put all your eggs in one basket. To combat information overload and serve a diverse audience, you need to integrate all of your media channels and provide readers with useful snippets they can consume when their schedule permits. ” AA: How do you assess those factors? our readers?

Revenue 60

Revenue Industry Social Media Process 60

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52

Revenue Learning Management System Course eBook 52

Disciple Media

AUGUST 21, 2023

Test the waters: Dive in and share content on social media or blogs to see what the reaction is. Social media is a great place to start building an audience who will be receptive to your offering. Competitor pricing analysis Benchmarking: Understand the pricing landscape by analyzing similar offerings.

Course 36

Course How To Price Social Media 36

Reid All About it

MAY 6, 2022

Data strategy. Sean Soth of Professionals for Association Revenue advises associations to take a collaborative approach to sponsorships. It continues to see record levels of engagement and its revenue is up by 34%. Andrew Hutchinson, Social Media Today ). But new methods and closer attention to behavior can help.”

Arlington 39

Arlington Newsletter Project Revenue 39