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Build Membership Resiliency through Innovation

Membership Marketing

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. There is no single recipe for successful innovation.

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How to Rethink Your Business Model

Associations Now

That process starts with getting smart about data, according to Vista Cova CEO Lowell Aplebaum, FASAE, CAE: “It’s going to be up to the association to become more fluent in not just how to aggregate [data], but to translate it into implementation for their members,” he said.

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How to Think Like a Futurist

WBT Systems

But every association has a distinct audience who may behave differently than how trend-spotters predict. If you want to identify the most relevant trends for your membership, learn how to think like a futurist. McGonigal teaches a class at Stanford, How to Think Like a Futurist. Here’s how to practice this mindset.

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How to embrace change so your association can reach more people

Association Success

While it’s true that institutional knowledge can be priceless, associations must balance the impulse toward continuity with innovation or risk being left behind. It’s important to understand why associations prioritize careful analysis and risk management. Associations also tend to place a high value on history and tradition.

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Association Brain Food: 2.23.24

Reid All About it

TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. Featuring Robert Putnam, author of Bowling Alone , it looks like a PSA for association membership.

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Learn How To Build A Successful Membership Website

Disciple Media

Community building: Engaging with a community fosters customer loyalty and provides valuable feedback for innovation. Steps to create a membership site Now let’s dive into how to build your own membership site, broken down into 10 important steps: 1. Don’t worry too much though, you can always tweak your model going forwards.

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Association Brain Food: 12.8.23

Reid All About it

Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. The Data Bunch This groundbreaking virtual event brings together exceptional minds in data management, analytics, and innovation. How to Tell If You Need a Data Warehouse. Marketing to Gen Z and millennials.

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