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The Power of a New Tagline

Associations Now

We realized in talking with governors and their staffs that while membership is mostly bipartisan because they’re Republicans and Democrats, the policy analysis we do is not partisan.”. It’s a nonpartisan analysis: ‘Here’s how this works.’”. If you’ve changed your name or messaging, what did that process look like?

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Report: Since Citizens United, Associations Staying on Campaign Spending Sidelines

Associations Now

An analysis of campaign spending after the 2010 Citizens United Supreme Court decision confirmed that Super PACs are becoming a major force in federal electoral politics. But one recent analysis has concluded that, in some ways, the landmark decision didn’t change much. Businesses in general were not major contributors, either.

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Healthcare Meetings Group Renames Membership Categories

Associations Now

In the last year, since a move to a new AMC, HCEA has been undergoing a strategic analysis of its operations, which has resulted in redesigning the website, updating its newsletter, and rebranding its conference. Enhancing the membership experience is the next step in this process.

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Chicagoland Association Group Launches New Benchmarking Tool

Associations Now

When an association adopts a structured and rational process for analyzing benchmarking and comparison data, that often serves as a vehicle for breakthrough thinking. The tool generates reports that present information in a way that allows quick summarization and analysis of key differences between associations.

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Digital & Mental Spring Cleaning

Vanguard Tech

We do a good bit of audience analysis as part of our discovery process at Vanguard Technology. Make sure you have both the functionality and process in place to publish new information that matters to your members. These are products and services someone paid money to develop, that engaged me and I paid my own money for.

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Lessons from a Wargame: SIFMA Shares Quantum Dawn 2 Results

Associations Now

The cybersecurity test exposed a number of opportunities to improve collaboration, preparedness, and overall process, according to a report SIFMA released last week [PDF]. Among potential improvements, SIFMA cited investing in new technologies for risk analysis and crisis management and increasing government involvement.

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Why That Mission Statement Matters

Associations Now

Scripts can be flawed, and grow more so over time, yet they discourage active analysis.”. A lot of associations, I suspect, feel a need to act to the press release—that is, find the element of every failure that speaks to success. But therein lies the danger. And so on —you get the idea.