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Our Top 10 Articles from 2022 (& Why You Should Read Them)

MemberClicks

We love sharing our articles with association and chamber folks from all across North America (and even beyond!) We learn a lot about what you care about and are working on by the types of article you like to read. 7 Tips for the Perfect New Member Welcome Letter (And What to Avoid!). What do your members need?

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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. However, that doesn’t mean you forget recruitment efforts altogether!

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What to include in your membership marketing plan

Optimist Consulting

Online: Via your organisation’s website and online member-only community groups you set up. Face to face: At stakeholder meetings, member events, or industry networking events. PR: Via articles, blogs in online/offline media. – “The member experience”. – Members get members.

Marketing 100
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9 Steps for Building Member Personas

Higher Logic

These groups want different things, and would be put into two different member personas. If you decided to actively recruit students, they would also be a separate persona. Why Are Member Personas Important? So how do you create member personas? 9 Steps to Create Member Personas. Define Your Purpose.

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The Rocky Future of Membership

Elevating Engagement

You can list all the first impressions new members will likely have and consider ways to warmly welcome them each time they connect with your association. Some associations recruit volunteer chat ambassadors who welcome new attendees by name when they sign on to the monthly virtual orientation event. Don’t have enough person power?

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Association Brain Food Weekly: 4.2.21

Reid All About it

Association member communications. Interested in grading your association communications? I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. Improve Your Member Experience with Smart Data Management.

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Association Brain Food: 6.9.23

Reid All About it

This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. Nimble AMS explains how an AMS can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs and deliver personalized emails and content. Event marketing. Creativity.

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