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Non-Dues Revenue Strategies: Leveraging Content for Association Growth

Association Adviser

Non-dues revenue (NDR) has become a critical aspect of financial sustainability, and an effective strategy heavily involves intentional and preplanned content development. In this article, we’ll uncover how associations can leverage content to boost NDR and ensure […]

Revenue 88
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. You want to provide the most relevant and engaging resources, content and events, at just the right time, so you keep them moving through their journey. Will you send them additional content resources?

Strategy 169
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The Content Marketing Strategy for Associations

Multiview

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52
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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? Is it OK to repurpose content?

Content 78
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Without a Distribution Strategy, Great Content Doesn’t Matter

Associations Now

In a world saturated with content, you can’t build for just one use case. Used to be you could craft a piece of content once, ship it to the printer, and let that single channel define audience response. For starters, you want the right eyes, not all eyes, on your content. The same goes for digital content.

Content 104
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Give New Life to Member-Generated Content

Associations Now

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. During a session at the 2023 ASAE Annual Meeting & Expo, the American Staffing Association shared how that strategy has worked for them. That prompted ASA to get creative.

Content 96
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Is ‘freemium’ part of your content strategy? How free content can build brand awareness and attract new members

Association Success

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . As a result, people are becoming increasingly selective about the content they’re willing to pay for. .

Content 107