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JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires.

Video 367

Video Innovation Content Technology 367

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FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Featuring Robert Putnam, author of Bowling Alone , it looks like a PSA for association membership. Gen Z and millennial marketing. I’m hoping to somehow.

DC 261

DC Washington Member Engagement Innovation 261

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JUNE 18, 2021

Jennifer Schap, Allison Whitley and Kari Messenger, Association Management Center ). Ernie Smith, Associations Now ). Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?.

LMS 369

LMS Certificate America Committee 369

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Hybrid/remote teams. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

GrowthZone

JULY 24, 2018

Could an Association Management Software (AMS) solution be the answer to the inefficiencies that plague your association? This article will help you evaluate ten association software options. What is Association Management Software (AMS)? Popular Association Software Platforms.

Software 84

Software Association Management Austin Atlanta 84

YourMembership

MARCH 6, 2012

Membership Software Association Management Software. Associations. Management Team. Content Recycling Tip. You can use this same concept to repurpose your own content. Adjustments to either of these can help you repurpose your existing content easily and disseminate it to a wider audience. Advantages.

Content 150

Content Tips Software Social Media 150

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. MCI released a benchmark survey report on AI adoption in associations. Sponsor perspectives.

Maryland 272

Maryland LMS Revenue Strategy 272

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: Association Xchange.

Revenue 195

Revenue Content Virginia Technology 195

MemberClicks

MAY 17, 2022

From managing your members to creating valuable events and educational experiences for them, your organization has grown with the help of your small staff. An AMS, or association management system , might just be the tool you need to maximize your use of technology to save your staff members time and provide more value for your members.

System 52

System Association Management Directory Software 52

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it.

Technology 195

Technology Chicago Education System 195

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NOVEMBER 27, 2020

The weekly list of free educational events and resources for the association community… . . If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Online learning. CEO pandemic insights.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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APRIL 30, 2021

If you publish association benchmarking reports, take note of Wes’ observation about trade vs. individual membership associations, it makes a big difference. ( Check this flowchart before you decide to put that content behind a paywall or lead magnet form. Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Association deathwatch. Content marketing. Bring all your personalization questions.

Revenue 256

Revenue Certificate Tools Innovation 256

Ngage Management

AUGUST 16, 2021

Without proper publicity, an association simply cannot grow. Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue.

Marketing 52

Marketing Michigan Social Media Press Release 52

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. Association staff retention. In a tough hiring market, you need to hold on to the talent you have. PAR explains why a business development strategy is vital to association revenue health. Quick hits Can AI write thought leadership content for you?

Revenue 227

Revenue Chicago Leadership Education 227

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

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OCTOBER 13, 2023

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. 1 CAE credit.

Revenue 272

Revenue Austin Tools Education 272

Socious

SEPTEMBER 26, 2016

The Internet, mobile phones and video cameras that you didn’t have to be a bodybuilder to carry, and free long distance. But what does that mean for association management software? Eventually, all activity, including what you do through association management software and private member community , could trigger notifications.

Software 100

Software Association Management System Technology 100

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. shares 15 ways to improve your newsletter content and delivery. Learning business. Membership tiers. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

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JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report.

Video 195

Video Technology Content Strategy 195

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. With a powerful team, expansive network, and innovative marketing strategies, they’ll make sure your business’s impact is felt. million jobs.

Software 130

Software Discount Tools Resources 130

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Presenters: Duncan Bell, Association TRENDS.

Montana 350

Montana Certificate Conference Content 350

MemberClicks

FEBRUARY 28, 2024

Facebook has an audience that skews female and college-educated , but is widely used by people in a huge range of cohorts, making it a good fit for community associations. The sorts of content you wish to share is also a factor in the platforms you choose. TikTok is the winner for video content. Now, what do you post?

Social Media 52

Social Media Video Content Software 52

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MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

Technology 370

Technology St. Louis Strategy Products 370

Ngage Management

JULY 27, 2023

As a full-service association management company helping professional associations and societies live their missions, Ngage Management applies strategy, innovation, and design to every campaign our team creates. The use of blogs, emails, social media, videos, infographics, website updates, and more should be considered.

Innovation 52

Innovation Strategy Social Media Video 52

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APRIL 1, 2022

The weekly list of free educational events and resources for the association community…. With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Real-time messaging, video chat, better intel for associations—yes, bring it on!

Revenue 195

Revenue Technology Education Video 195

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MAY 19, 2023

Tiffany Moule at Higher Logic explains what associations should know about ChatGPT. She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Will this legislation have consequences for risk-averse associations and their communities?

Strategy 195

Strategy Content Leadership Email Marketing 195

GlowGlobally

FEBRUARY 3, 2012

Market & Biz Plan. Global Content Dissemination – Opening New Markets for Existing Education Products. At MCI, this has been a key recommendation we have made to clients who seek to expand outside the US market, but now the need to provide value for money is relevant everywhere. Market & Bus Planning (44).

Content 60

Content Marketing United States Revenue 60

Association Adviser

OCTOBER 30, 2018

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Repurpose content whenever and wherever possible. Live events remain the No. So, work smarter, not harder.

Communications 184

Communications Social Media Newsletter Content 184

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MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

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MARCH 10, 2023

The weekly list of free educational events and resources for the association community… ChatGPT. WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. You need a content marketing ecosystem to support them. 1 CAE credit.

Committee 195

Committee Education Software Technology 195

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Jeff Cobb, Managing Director, Tagoras. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Trade Association Roundtable. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

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MARCH 19, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing. every Monday.

LMS 370

LMS Nashville Strategy Video 370

Blue Sky eLearn

JULY 30, 2019

However, many associations may just link to a webinar registration page from their website or association management system. Use your LMS to promote upcoming in-person events with reading materials, video biographies and introductions from the event speakers, and any other handouts provided prior to the event.

LMS 234

LMS Learning Management System System Discount 234

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AUGUST 18, 2023

Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Daughtry, M.Ed.,

Certificate 195

Certificate Education Revenue Marketing 195

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OCTOBER 1, 2021

Five game changers for association success in 2022. ” Contrarian marketing common sense. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Learn how to create authentic engagement using real video content. The State of Associations Panel.

LMS 195

LMS Conference Technology Content 195

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195