Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

SBI

OCTOBER 26, 2021

These days it can be a challenge to keep track of all the social media platforms out there. Social media isn’t new anymore, and your association needs to have a social media strategy that prevents members from visiting your platforms and finding stale posts and low engagement on your feed.

Social Media 52

Social Media Strategy Resources Content 52

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

MemberClicks

NOVEMBER 22, 2023

“AI for nonprofits” is more than just an idea – it’s a practical tool that can really change how you work. In this blog, we’ll show you how artificial intelligence and machine learning can be easy tools for you to use, helping your nonprofit do more and better. How Can Nonprofits Utilize AI Tools?

Tools 52

Tools Social Media Analysis Content 52

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Strachan, The Daily Sceptic (It’s scary how censorship is becoming a governmental tool again.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Featuring Robert Putnam, author of Bowling Alone , it looks like a PSA for association membership. Gen Z and millennial marketing. I’m hoping to somehow.

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DC Washington Member Engagement Innovation 261

MemberClicks

SEPTEMBER 27, 2023

You may want to use a tool like BrowserStack to test your page. Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with email marketing campaigns following at 35%.

Tools 52

Tools Tips How To Software 52

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Their advice seems so obvious, yet apparently most associations need to hear it. Market perception. Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

YourMembership

APRIL 5, 2012

Membership Software Association Management Software. Associations. Corporate + Social. Management Team. A Tool to Simplify Social. April 5th, 2012 | Posted in Social Media and Business Trends. That is particularly true in the social media realm. Membership Management.

Tools 150

Tools Content Social Media Software 150

Fonteva

MARCH 22, 2023

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. In this post, we’ll walk you through four best practices for using your website to bolster a larger multi-channel marketing strategy. Connect your social media profiles to your site.

Strategy 52

Strategy Marketing Social Media Directory 52

MemberClicks

MAY 13, 2022

There are many reasons you could be ready to invest in an association management software or to upgrade your current software to one that fits your need. Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue.

Software 52

Software Association Management Price System 52

Association Navigator

JULY 13, 2016

This summer I’m looking for opportunities to explain association management and share how we do it at Verto Solutions. One of my earlier blog posts included a basic overview of association management. Verto Solutions Association Management. Verto Solutions Association Management.

Association Management 100

Association Management Cost Project DC 100

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices.

Marketing 150

Marketing Social Media Resources Content 150

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. 79% of associations open with a welcome email, and 53% provide members with the opportunity to create a member profile. The solution? Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Blue Sky eLearn

FEBRUARY 18, 2021

At Fonteva, we know a thing or two about how to keep your association members connected and engaged during this time of physical separation. Our association management software allows organizational leaders to manage their administrative duties and engage with members in one centralized digital platform. . Your website.

Organization 232

Organization Software Newsletter Tips 232

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. In the world of digital marketing, SERPs are vital.

Marketing 52

Marketing New Jersey New York Social Media 52

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. How can your association or organization sell more memberships? Whether you have a newer or established organization or a large or small membership base, we think you will take away some fresh and powerful tools to expand your group.

How To 52

How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. How can your association or organization sell more memberships? Whether you have a newer or established organization or a large or small membership base, we think you will take away some fresh and powerful tools to expand your group.

How To 52

How To Social Media Discount System 52

EventMobi: Association Events

SEPTEMBER 28, 2023

Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

Directory 147

Directory Organization How To Kansas City 147

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Old ClayBurn Association Management

DECEMBER 1, 2010

Old Clayburn Association Management. Working with the world's top professional associations. Is Social Media Fomenting a Revolution Against Your Organization? → Social Media Revolution Vs 2. So how are YOU using this explosive tool to reach your association market?

Social Media 40

Social Media Association Management Video Class 40

Reid All About it

MAY 21, 2021

Association fortune-telling. At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Peter Houstle, CEO, Mariner Management. 5 Secrets of Email Marketing Geniuses.

San Jose 369

San Jose Email Marketing Tools millennials 369

Blue Sky eLearn

OCTOBER 28, 2019

In today’s world, associations are growing and evolving at a rapid pace. With advances in association management systems (AMS), associations are attracting millennials , as well as other high-priority groups of professionals. Event Management. Social Media. Social Media. Personalization.

Member Engagement 136

Member Engagement Directory Social Media LMS 136

Blue Sky eLearn

JULY 24, 2019

At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . Picking the Right Association Management Software. Focus on your social media marketing strategies.

Tips 201

Tips Software Recruiting Recruitment 201

Reid All About it

NOVEMBER 16, 2018

Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Marketing Charts ). Online Tools That Help Nonprofits Learn, Listen & Engage. Agility PR ).

DC 235

DC Washington Indiana Review 235

Reid All About it

MAY 19, 2023

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Will this legislation have consequences for risk-averse associations and their communities? More info/register. Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

Associations Now

MARCH 28, 2013

Resist the urge to jump head first into social media. Find out how two association marketers developed a streamlined social media strategy for their national and affiliate offices to complement and enhance their overall marketing plan.

Social Media 40

Social Media New York City Iowa New York 40

Association Adviser

OCTOBER 30, 2018

Podcasts, which are a great way to share content and tell your association’s story in a way that members can easily digest anywhere, at any time – grew by 27 percent. And don’t discount social media, which remains an important way to reach members. Understand that your association doesn’t have to go it alone.

Communications 184

Communications Social Media Newsletter Content 184

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Powering Engagement with Persona-Led Marketing. CMP credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Association Adviser

DECEMBER 19, 2017

One of the most thorough ways to help renewing members and potential members arrive at that same answer is to take advantage of a marketing technology platform that turns user-generated data into a tool your association can use to craft two-way conversations. Non openers – People who don’t even open your association’s emails.

Technology 62

Technology Marketing Cost Tools 62

Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. – Advocacy in a Social Media World. Presenters: Rebecca Flick, Associate Vice President, and Chris Williams, Senior Associate, MCI USA. Host: American Marketing Association.

Raleigh 203

Raleigh Arlington Social Media DC 203

Virtual

DECEMBER 2, 2015

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. Who is the message from?

Marketing 100

Marketing Price Boston Social Media 100

Association Adviser

DECEMBER 19, 2017

One of the most thorough ways to help renewing members and potential members arrive at that same answer is to take advantage of a marketing technology platform that turns user-generated data into a tool your association can use to craft two-way conversations. Non openers – People who don’t even open your association’s emails.

Technology 60

Technology Marketing Cost Tools 60

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Finding Your Perfect Membership Website Builder Looking for the right tools to build your membership website? Content Filtering : Options for public and private content management. Probably look up their website! You’re in the right place.

Directory 52

Directory Discount Software Tools 52

Reid All About it

APRIL 14, 2023

Marketing automation. With all the hoopla surrounding ChatGPT, it’s easy to forget that many of our existing tools already automate routine (and not-so-routine) tasks. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

FEBRUARY 22, 2019

Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts.

Social Media 170

Social Media DC System Washington 170

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

Case Study 150

Case Study Social Media millennials Sample 150