Association Freak

MARCH 26, 2021

Our research has confirmed that an organization’s membership value proposition is the key driver for membership renewal. So, how can you ensure that you reinforce this value through marketing that truly makes membership impossible to resist?

Discount 72

Discount Price Cost Strategy 72

YourMembership

JUNE 5, 2015

I focused on it in my presentation “How to Build an Online Community” and received a lot of interesting feedback from those association professionals attending. In the end, it ultimately boils down to building genuine connections with your members and delivering real value through the products, programs and services your offer them.

Member Engagement 150

Member Engagement Philadelphia Committee Leadership 150

Eric Lanke

JULY 30, 2018

And when I found myself across a conference room table from its president, listening to him describe his company, its products and services, the markets it served, and the workforce development challenges it faced, I felt even more confident in that assessment. This association is not for you , the member reportedly told him.

Recruiting 100

Recruiting Recruitment Leadership Report 100

Protech

MAY 4, 2020

W e are increasingly rely ing on mobile devices and apps to get the products and services that we need in our lives. Understanding how each channel provides your association value in making those connections with members, potential prospects and the general public will help grow your revenue. .

Content 86

Content System Discount Software 86

Higher Logic

MAY 29, 2020

It’s easy to say, harder to do – but we’ll walk you through what you need to get there, including aligning with your association’s overall priorities and overcoming common objectives. How to Align with Your Board and Executive Team's Priorities. If so, secure a copy of the strategic plan, and use it as the guide for your presentation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

SEPTEMBER 26, 2019

Armed with guidelines, rules, and expectations provided by the association, mentors, and mentees went off to give and get guidance. Some mentors and mentees went on to have productive relationships long past that season of the mentor program. They want to gain step by step, how-to answers for their complex challenges.

Guidelines 79

Guidelines Newsletter Video Tips 79

Reid All About it

FEBRUARY 24, 2023

Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation —things that will make your life a lot more difficult. I’m happy to feature it as long as it’s not too product-centric. But all too often, they’re thinly veiled product pitches, with bad lighting and even worse PPTs.

Certificate 39

Certificate Innovation Education Process 39

Associations Now

JULY 9, 2013

How to use employee input to develop more effective values statements. Most associations have values statements. Also: why you should constantly rethink strategies to keep up with the transient economy. Wannabes impoverish us. Leaders enrich us. But some are more effective than others.

Review 40

Review Leadership Price Strategy 40

Reid All About it

SEPTEMBER 27, 2019

In Associations Now , Elena Gerstmann, FASAE, CAE, of the Avenue M Group explains how to set up a review process to help you figure out what to stop doing so you have time to do what’s really important. MemberSuite suggests how to turn a few days into long-lasting learning experiences for your attendees. More info/register.

DC 34

DC New York Washington Review 34

Slice-Works

JULY 10, 2014

How to Boost The Power of Your Brand. How: that combines products, services, and experiences across many sectors. 4 Essentials for Transition Preparedness: —Knowing how to sell yourself. Defining Your Association Value. Ad sales + Product sales = revenue. Make a meal of it. Understanding Networthing.

Communications 28

Communications Marketing Conference Social Media 28

Associations Now

MAY 4, 2016

By pursuing both quantitative data and qualitative input from its members, the Construction Financial Management Association discovered a gap in its member value proposition—and how to fix it. For associations looking to better attract and engage members, the answer is better data.

Member Research 40

Member Research Sample Industry Report 40

Off Stage

JANUARY 20, 2011

What I am saying is that Realtors and AEs need to read Carters article as an object lesson about how to build a stronger association. The key phrase in the story is that the agents did not perceive $431 of value in Realtor association membership. Maybe, in fact, the product was simply over-priced.

South Carolina 40

South Carolina North Carolina Metro Price 40