Multiview
MAY 11, 2023
With building a conference newsletter, your association can make your meetings more engaging and memorable. And in this digital world, it's easy to forget that we all have shortened attention spans. But what if there was a way to make your meetings more engaging for attendees? It turns out there is!
Association Adviser
OCTOBER 30, 2018
This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.
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Optimist Consulting
JUNE 29, 2016
I delivered an e-newsletter workshop recently for a client. One of the activities I took the group through was looking at other membership organisation’s e-newsletters. Here is what I like about the e-newsletter: Clean header area: It is clean and simple which helps the messages underneath to cut through with ease.
Aaron Wolowiec
OCTOBER 18, 2016
If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. you guessed it.
GrowthZone
JANUARY 10, 2023
A newsletter subscription box isn’t nearly enough nowadays. People will not give you their email addresses simply because your organization has a subscription box on your website, or you post to social media encouraging people to sign up for your newsletter. The post [GUEST BLOG] Why Didn’t You Tell Me?
Association Analytics
FEBRUARY 20, 2024
Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.
Aaron Wolowiec
JANUARY 19, 2016
As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. Without content, communication efforts are null.
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