Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – 1 CMP credit.

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GrowthZone

APRIL 20, 2021

Guest Blog by Kyle Sexton. Consider the difference between your marketing plan and the “game” played by mass media. Consider the difference between your marketing plan and the “game” played by mass media. Sponsors logos and banners aren’t advertising. Or at least, they aren’t only advertising.

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The Hourglass Blog

NOVEMBER 28, 2011

skip to main | skip to sidebar. Film Directing Lessons in Innovation and Leadership. At the end of this year I will no longer be posting here at The Hourglass Blog. To keep following me on my new blog, go here. A new post, "Film Directing Lessons in Innovation and Leadership" has just gone up there. Innovation.

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Association Subculture

SEPTEMBER 21, 2011

skip to main | skip to sidebar. Disruptive Innovation Coming to Nonprofits. You want innovation? Shelly blogs at Association Subculture because her cat is a bad listener. Where or where has my little blog gone. innovation. (6). marketing. (2). Association Law Blog. Fast Company Blogs.

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The Hourglass Blog

AUGUST 1, 2011

skip to main | skip to sidebar. The Season of Innovation. Thats certainly what it feels like with the ASAE Annual Meeting next week and the WSAE-sponsored National Summit on Association Innovation five short weeks after that. Labels: Innovation , Jeff De Cagna , WSAE. About This Blog. Why Another Blog?

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Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

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Association Subculture

SEPTEMBER 14, 2011

skip to main | skip to sidebar. Innovation in Association Management. Deirdre Reid wrote about ASAEs Innovation Talks. WSAE is hosting their Innovation Summit right now. Host your own innovation conversations. Shelly blogs at Association Subculture because her cat is a bad listener. innovation. (6).

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The Hourglass Blog

SEPTEMBER 12, 2011

skip to main | skip to sidebar. There is No Recipe for Innovation. Or so seems the conclusion of this fascinating blog post from Tim Leberecht of the the frog design and innovation firm, in which he reviews and connects several established and not-so-established kinds of innovation. Monday, September 12, 2011.

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The Hourglass Blog

SEPTEMBER 5, 2011

skip to main | skip to sidebar. Recipes for Innovation. He has designed some very innovative tools.and created innovative designs for traditional tools. On one wall -they shared his princples of good design.thought there might be some relevance to your interest in innovation. good design is innovative.

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The Hourglass Blog

MAY 11, 2011

skip to main | skip to sidebar. Association Innovation as Brand Strategy. In it, he advocates an approach to innovation that focuses not on meeting the expressed needs of customers, but on pushing customers to become something theyre not. The best and most enduring innovations make you someone else. About This Blog.

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The Hourglass Blog

DECEMBER 14, 2010

skip to main | skip to sidebar. The Clinic of Innovation. Heres another fascinating post about innovation from the HBR blog. It describes the first-of-its-kind "Clinic of Innovation" at Oslo University Hospital--an internal unit within the hospital that is set-up to work like an outpatient health clinic.

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The Hourglass Blog

OCTOBER 24, 2011

skip to main | skip to sidebar. Why Innovation is Hard. Note: At the end of this year I will no longer be posting here at The Hourglass Blog. To keep following me on my new blog, go here. A little over a month ago I attended WSAEs National Summit on Innovation for Associations. Labels: Innovation.

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The Hourglass Blog

NOVEMBER 20, 2010

skip to main | skip to sidebar. The Bedrock of Innovation. I was combing through my backlog of HBR blog posts recently and came across this one from shortly after Google pulled the plug on their Google Wave experiment (remember that?). Failure of course is always a possibility with any attempt at innovation. Innovation.

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The Hourglass Blog

DECEMBER 26, 2011

skip to main | skip to sidebar. Its Not Innovation If It Only Serves You. At the end of this year I will no longer be posting here at The Hourglass Blog. To keep following me on my new blog, go here. A new post, "Its Not Innovation If It Only Serves You" has just gone up there. Labels: Innovation.

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The Hourglass Blog

NOVEMBER 14, 2010

skip to main | skip to sidebar. Innovation = Creativity x Execution. This is a fantastic post on innovation from Vijay Govindarajan , co-author of the new book, The Other Side of Innovation: Solving the Execution Challenge. Simple and effective in underscoring the importance of execution in any innovation effort.

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The Hourglass Blog

MARCH 22, 2011

skip to main | skip to sidebar. The Catch-22 of Innovation. Lots of good lessons in this HBR post for association professionals looking to be move innovative. Its the Catch-22 of innovation. Your members cant know what that next innovation is because it doesnt yet exist in their world. About This Blog.

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The Hourglass Blog

JANUARY 31, 2011

skip to main | skip to sidebar. The Innovation Hub for Associations. Ive been blogging about my work with the Innovation Task Force of the Wisconsin Society of Association Executives for a while now. Its called the Innovation Hub for Associations , and can be accessed here. Labels: Innovation , WSAE.

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The Hourglass Blog

MAY 21, 2011

skip to main | skip to sidebar. The Innovation Problem for Associations. “ Six Design Principles for Business-Model Innovation ” provides association executives with his usual thought-provoking push into territories we should really be spending more of our time in—but often don’t. . About This Blog.

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Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

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The Hourglass Blog

DECEMBER 2, 2010

skip to main | skip to sidebar. The World Database of Innovation--CLOSED! I first stumbled across The World Database of Innovation in this HBR blog post from a few months ago. As well as over 200 in-depth case studies, it compiles the ideas of 4,500 or so innovation experts and consultancies.

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Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Facebook Giving Tools are not just the next generation fundraising platform – for many new and small charities, they are now the main source of individual giving. Bill Cushard, Director of Marketing, ServiceRocket.

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The Hourglass Blog

JANUARY 16, 2011

skip to main | skip to sidebar. A Prescription for Innovation. This is part of an on-going dialogue between Eric Lanke and Jeff De Cagna on the work of the WSAE Innovation Task Force and the status of innovation in the association community. Hence our generic definition of innovation. Sunday, January 16, 2011.

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The Hourglass Blog

JULY 17, 2010

skip to main | skip to sidebar. Principles of Innovation. The fourth meeting of the WSAE Innovation Task Force was held on July 16, 2010. For those of you new to this conversation, Im heading up an effort for my state society to define an evidence-based model of innovation for the association community.

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The Hourglass Blog

JUNE 5, 2011

skip to main | skip to sidebar. Real-World Innovation for Associations. I accepted an invitation from a national professional society to present the information we have developed on innovation in associations at their Board retreat, and help them determine how it applied to them and what specific steps they should take.

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The Hourglass Blog

NOVEMBER 26, 2010

skip to main | skip to sidebar. Next Steps for Association Innovation. This is an exciting time for the WSAE Innovation Task Force. First of all, our white paper on association innovation is nearly finished. Second, we are currently working on a new online community dedicated to innovation for associations.

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The Hourglass Blog

JANUARY 26, 2011

skip to main | skip to sidebar. Innovating 20% of the Time. Chris Trimble is skeptical of Googles 20% time--their stated practice of encouraging individuals to spend 20 percent of their time pursuing innovative projects of their own inspiration. And execution, as Trimble says, is the other side of innovation. Innovation.

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The Hourglass Blog

AUGUST 16, 2010

skip to main | skip to sidebar. The Unsung Heroes of Innovation. Heres an interesting post on innovation from the Harvard Business Review. In it, Columbia Business School Professor Rita McGrath shares her insights on what makes innovation work in many of the companies shes observed. Monday, August 16, 2010.

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The Hourglass Blog

AUGUST 10, 2010

skip to main | skip to sidebar. The Role of Trust in Innovation. If you didnt see it, Maddie Grant asked me to do a guest post on her SocialFish blog last week, and I shamelessly used it as an opportunity to promote the innovation project Im spearheading for the Wisconsin Society of Association Executives. at 11:46 AM.

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The Hourglass Blog

AUGUST 28, 2010

skip to main | skip to sidebar. Association Advantages for Innovation. Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Saturday, August 28, 2010. These advantages include: 1.

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The Hourglass Blog

APRIL 21, 2011

skip to main | skip to sidebar. Learning Innovation from the Mayo Clinic. Heres another great HBR post describing another set of "principles of innovation." The HBR post describes several strategies employed by the very famous and very innovative Mayo Clinic. Combination Innovation. Thursday, April 21, 2011.

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Reid All About it

OCTOBER 22, 2021

Innovative events. Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Subscribe to Blog via Email.

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Associations Now

MAY 29, 2019

New translating innovations can build on—and not detract from—the experience. Also: The ROI behind content marketing. Similarly, VR innovations, such as Microsoft’s HoloLens goggles, could also improve the event experience for deaf attendees. Content Marketing, ROI, and Time. link] via @CMIContent.

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The Hourglass Blog

SEPTEMBER 27, 2010

skip to main | skip to sidebar. Whats Your Innovation Readiness? The Innovation Task Force of the Wisconsin Society of Association Executives (which I chair), is trying to develop an assessment tool for association executives to use in determining the "innovation readiness" of their associations. About This Blog.

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The Hourglass Blog

SEPTEMBER 21, 2010

skip to main | skip to sidebar. Whats Your Innovation Readiness? The Innovation Task Force of the Wisconsin Society of Association Executives (which I chair), is trying to develop an assessment tool for association executives to use in determining the "innovation readiness" of their associations. For Part 1 go here.

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The Hourglass Blog

SEPTEMBER 15, 2010

skip to main | skip to sidebar. Whats Your Innovation Readiness? Regular readers of The Hourglass Blog know that Im chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Heres the first: Does your leadership embrace innovation as one of the strategies necessary to achieve your goals?

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Forj

JUNE 7, 2021

However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). A learning experience platform (LXP) is an innovative tool that associations and other learning businesses can use to disseminate educational content to members.

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The Hourglass Blog

JULY 29, 2010

skip to main | skip to sidebar. Barriers to Innovation in the Association World. In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Thursday, July 29, 2010.

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