Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. See the photo we chose for this blog header? Just this weekend, I saw a stock photo I’ve seen a thousand times on Shutterstock used as the main creative on a prominent highway billboard. Looking for more marketing tips? Case in point.]. Awkward, no?

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Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

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Higher Logic

MAY 20, 2020

One of the main reasons someone joins an association is to advance in their career, which starts with education. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Check out the Ultimate Guide to Marketing Automation, available below. Let’s dive in.

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AvidXchange: Association Management

MAY 30, 2023

With changes in the housing market and higher interest rates, the community association management industry is battling rising costs of business. Community association management companies are under pressure to do more with less and reduce expenses as budgets get tighter in a challenging yet competitive labor market.

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CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

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Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). – Members get members.

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Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

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Aaron Wolowiec

AUGUST 6, 2013

Editor’s Note: This week’s guest blog post is by Scott Oser, president of Scott Oser Associates. A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer.

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NXUnite

JANUARY 2, 2024

To improve the user experience (UX) of a website, follow these best practices: Avoid pop-ups that block the main content and consider using sidebars instead. Create a blog posting schedule for consistent content. The post 5 Skills to Make You a Better Nonprofit Web Designer appeared first on NXUnite by Nexus Marketing.

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Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – 1 CMP credit.

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Mizz Information

APRIL 2, 2013

Photo by macattck I've been blogging for almost a decade now, and lately I have to say that it feels a lot different than it used to. It's what made blogging worth the extra effort beyond just furiously scribbling away in a journal, day after day. Or at least it feels like it to me. Not to mention not really creativity-inspiring.

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Reid All About it

JUNE 7, 2019

I know, I know, this isn’t a food blog. I have a languishing food blog. The Road to Member Engagement Is Paved with Personalized Marketing. Megan Lopez, senior marketing manager at Personify. Presenter: Mark Bornstein, VP of Content Marketing, ON24. Hosts: Billhighway and Mariner Management & Marketing.

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Optimist Consulting

AUGUST 28, 2014

I am delighted to include this blog by Chord UK Ltd; a specialist telemarketing agency that has helped a number of membership organisations engage with their members over the phone. As the popularity of content-based digital and inbound membership marketing explodes, is there still a place for the humble telephone for member renewals?

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Reid All About it

DECEMBER 22, 2017

The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics. – Structured Content- A Marketer’s Secret Weapon. Host: American Marketing Association.

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Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Quick hits. This is so me.

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Association Analytics

NOVEMBER 16, 2021

Some examples to consider: What are the main drivers of member retention? Find out more about overcoming your fear of dirty data in our previous blog post. Providing different member segments with content, products and services you know they value will help improve overall member engagement and optimize your marketing campaigns.

How To 169

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Associations Now

MARCH 19, 2020

Good SEO strategies can promote any content marketing goals. What is your content marketing strategy trying to accomplish? Even if it isn’t about generating organic traffic, SEO can still be useful, writes Kelsey Raymond on the HubSpot blog. You can develop a pillar page for each of your company’s main focus areas.

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Associations Now

APRIL 28, 2020

In a world where search engines are often the main window to commerce, SEO matters a bit more than ever. With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets. Even in a time of cuts, SEO still matters.

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SCD Group

NOVEMBER 29, 2012

To implement even one good idea takes a mountain of work--strategic planning, product development, marketing pushes, financing, administration, human resources, and so much more. Engagement, Value and Blaming the Member written by Andrea Pellegrino in TheDemandPerspective blog This is a great article. “If Hoffman asked. Chunk Down.

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GrowthZone

APRIL 20, 2021

Guest Blog by Kyle Sexton. Consider the difference between your marketing plan and the “game” played by mass media. Consider the difference between your marketing plan and the “game” played by mass media. Sponsors logos and banners aren’t advertising. Or at least, they aren’t only advertising.

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Reid All About it

JUNE 18, 2021

If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Host: ASAE.

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Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

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Blue Sky eLearn

FEBRUARY 4, 2020

Association management software (AMS) functions as one main database containing all interactions between your association and its members. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Social media platforms. Ad Software, such as Google Ads.

Organization 270

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NXUnite

MARCH 25, 2024

For example, your list of assets might look something like this: 1100: Checking 1200: Savings 1300: Investments In the next column, you’ll list the main category for these records, which would be “Assets” in our example. The post Nonprofit Chart of Accounts: A Guide for Getting Started appeared first on NXUnite by Nexus Marketing.

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Reid All About it

JANUARY 5, 2018

I spent the holidays weeks coughing, sniffling, and reading books, not blogs, so I don’t have much in the way of reading to share this week. Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. . Host: PCMA.

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Reid All About it

NOVEMBER 26, 2021

HTML: Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Find out how to apply the three cornerstones of a culture of engagement and understand the main reasons your good employees leave. Host: American Marketing Association. CAE credits.

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Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

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Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Subscribe to Blog via Email. Masooma Memon, Databox ).

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Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Subscribe to Blog via Email. Subscribe to Blog via Email.

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Higher Logic

FEBRUARY 12, 2019

Imagine you’re the main point of contact or user of the software element your company has purchased. Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. Related : Blog Post - The Value of Community in Customer Success.

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Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Facebook Giving Tools are not just the next generation fundraising platform – for many new and small charities, they are now the main source of individual giving. Bill Cushard, Director of Marketing, ServiceRocket.

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Blue Sky eLearn

JULY 24, 2017

People attend webinars to learn – making your description of what attendees will learn at your event one of the most important pieces of marketing copy you can write. The biggest mistake marketers make when writing content descriptions is being too brief. Your goal is to write a bullet point for each main topic.

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Ungrated

NOVEMBER 2, 2021

Demonstration of no negative impact to financial stability, viability, condition, or marketability. The post Managing safety: Fannie Mae releases new project requirements for condos, co-ops appeared first on Ungated: Community Associations Institute Blog. in late June. The requirements, which become effective Jan.

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Association Success

OCTOBER 19, 2020

If you have any experience writing content marketing, you’ll feel right at home with Quora and Reddit. All you have to do is answer questions (thoroughly) in the main threads you are following, and include a call to action to your website for more information (ideally a blog post that goes into more details).

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Reid All About it

JUNE 16, 2023

The weekly list of free educational events and resources for the association community… “The main hope of a nation lies in the proper education of its youth.” Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Erasmus Podcasts. What a meal! 1 CAE credit. 1 CAE credit.

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Higher Logic

JULY 20, 2017

Community is often looked at as a standalone application or service that’s tacked onto a company’s overall suite of platforms, such as their corporate website, their marketing automation platform, their email engine, and their CRM. Should marketing own the community? What about customer support? Integrations.

How To 166

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Membership Marketing

APRIL 15, 2015

In most cases, all of your marketing efforts drive members and customers to your website to join, register, or purchase an item. The two main providers of remarketing advertising are Google and Facebook. Marketers spend a lot of money along with time and effort to drive potential members and customers to a website and make a purchase.

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