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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members.

Revenue 296
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How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want.

Content 136
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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Subscribe to Blog via Email. Exhibitors.

LMS 361
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Looking For a Virtual Events Partner? Be Sure To Ask These 10 Questions

Blue Sky eLearn

So, beyond your standard questions about event schedule and production cost, what are the other most important questions to ask a virtual events vendor as you investigate their services? Some virtual events will be best served by using a webinar platform that is fully managed by your vendor-partner. Do they train speakers?

LMS 282
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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

These could be member retention, recruitment, products & services and event registrations. The event team might be eyeing a better registration system, while marketing focuses on a new email tool. Now, imagine if data could show that members who attend events are 50% more likely to open marketing emails.

Analysis 169
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Association e-learning: what you need to know

Aaron Wolowiec

Sarah Lugo, digital marketing coordinator for Digitec Interactive. This month’s guest blog post is by Sarah Lugo, digital marketing coordinator for Digitec Interactive. Want to get off to a good start with your association’s online education products? Invest in marketing. Follow her on Twitter. Keep it fresh.