Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Marketing Automation and Outbound Calling.

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Marketing Strategy Social Media Content 189

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

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Marketing How To Course Discount 192

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

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Education Marketing Class Mooc 155

Association Success

JUNE 17, 2019

Visualizing your associations’ products throughout their lifecycle can provoke critical conversations. Collectively, they buy millions of products & services (including membership) from our associations every year. Many associations offer multiple product lines and multiple products in each product line, such as: membership.

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Products Revenue Newsletter Project 117

GrowthZone

MARCH 18, 2021

Guest Blog by Kyle Sexton. “We don’t have time for a blog.” “We don’t have time for a blog.” A blog post isn’t something you need to create. I’m Google, and I’m here to take a look at your blog. I’m Google, and I’m here to take a look at your blog.

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Directory Content Tips Software 97

Associations Now

MARCH 10, 2020

How business leaders disrupt productivity—and how they can stop. If productivity is stalling, you might be holding unnecessary meetings, Finkel says. In addition, unclear deadlines and deliverables could hurt productivity. The post Daily Buzz: Don’t Get in the Way of Employee Productivity appeared first on Associations Now.

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Products Social Media Team Content 111

Higher Logic

OCTOBER 2, 2018

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier. Automation rules can help improve targeted communications.

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Tools Marketing eBook Library 191

GrowthZone

NOVEMBER 1, 2022

Watch for Your Chamber Has More Potential Than You Realize, Part 2 coming to the GrowthZone blog next month. Over the past 10 years, Frank has helped hundreds of chambers reach their goals with staff and member training, strategic planning, board retreats and orientations, social media, digital marketing, technology, and more.

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Social Media Innovation Technology Marketing 148

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Test a minimum viable product (MVP).

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Course Marketing eBook Content 186

Higher Logic

JULY 26, 2018

When you think about it, it’s odd that we’d cry over something (not you, non-cryers) that’s simply advertising a product or service for purchase. The secret lies in telling a great story, which is the foundation of great marketing. They humanize their product offering by helping us imagine the possibilities when we use their software.

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Examples Marketing Video Software 247

Association Success

OCTOBER 13, 2020

The classic advice “ content is king ” motivates plenty of organizations to sink significant time and resources into producing blog posts, papers, videos and more. But devoting energy to content production without a clear strategy can incur heavy costs with underwhelming benefits. MORE: How content builds brand habits. Social media.

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Products Content Strategy Social Media 78

Higher Logic

APRIL 20, 2017

Or Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Community professionals often struggle to finds ways of getting one piece of content - a tweet, a video, a blog post, or a discussion thread - to capture your members’ attention, pushing them to engage more.

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Marketing Cleveland Content Social Media 159

Socious

NOVEMBER 7, 2016

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries. As a customer marketer, you already know this.

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Associations Now

MARCH 9, 2020

Looking for a new approach to email marketing? Work with influencers, suggests a recent post on the Campaign Monitor blog. When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. Fast Company offers some tips that will boost your productivity. Transform your to-do list.

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Email Marketing Marketing Review Tips 123

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

Membership Marketing

AUGUST 10, 2020

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. What are the most effective marketing channels for recruitment and renewal? Which products and services are driving increased member participation? How are membership marketing budgets changing?

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Report Marketing Recruiting Recruitment 97

Reid All About it

JUNE 30, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. That’s why marketing often falls prey to the classic spray and pray model.

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Chicago Newsletter Revenue Education 205

Associations Now

FEBRUARY 11, 2020

When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog. And this is exactly why brands are embracing inbound marketing.”.

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Marketing Case Study Newsletter Content 95

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You can use a PDF splitter to separate a document into different files.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Associations Now

APRIL 24, 2020

Also: Boost your email-marketing efforts with landing pages. Consider adding landing pages for your email campaigns, suggests a recent post on the Campaign Monitor blog. Your association can use Zoom for professional development, suggests a recent post on the WBT Systems blog. Do you use Google Chrome?

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Products Newsletter Email Marketing Recruiting 102

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

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Marketing Video Resources Content 149

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

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Revenue Certificate Tools Innovation 256

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Nominate your new product, member program, partnership success, or organizational change that propels your association toward its mission.

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Tools Strategy Revenue Technology 272

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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Marketing New Jersey New York Social Media 52

Higher Logic

MARCH 24, 2020

To support our customers on this journey, let’s explore the latest and greatest ways to strengthen your knowledge and get the most from our products and resources. From marketing automation to customer experience to all things community, happy learning with Higher Logic! Higher Logic Blog. Live Distance Learning Training.

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Library Products Video Course 219

Higher Logic

APRIL 18, 2019

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. The closer your company’s purpose aligns to its actual beliefs, the more effective (and rewarding) your purpose-driven marketing and brand building efforts will be. Marketing Automation: Creepy?

Marketing 136

Marketing Tools Strategy Price 136

Reid All About it

AUGUST 11, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. I’m happy to feature it as long as it’s not too product-centric. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. There’s enough left over for tonight, yay!

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

AUGUST 18, 2023

James Young at Product Community describes three fictitious associations on different tracks for the future —one’s traditional, one’s striving and one’s innovative. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Which is yours?

Certificate 195

Certificate Education Revenue Marketing 195

Delcor

NOVEMBER 18, 2020

One way to monetize creatively is by developing a digital products portfolio for members and customers. What’s in a digital products portfolio? In response to this growing market demand, associations are ramping up their online learning programs. Plan Your digital products portfolio. Survey reports.

Products 59

Products Revenue Case Study Content 59

Associations Now

FEBRUARY 3, 2020

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must. Accurate and useful personalization in email marketing is a must.

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Email Marketing Strategy Marketing Washington 128

Association Analytics

SEPTEMBER 8, 2022

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. Use your data to optimize people and products. This means selling more of your existing products to your members at the right time. Are newer members buying different products than a 10+ year member?

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Revenue Products Discount Class 169

Membership Marketing

AUGUST 3, 2022

Here are some of our top findings on what drives membership growth from the 2022 Membership Marketing Benchmarking Report. Additionally, more than half of associations have developed new products and services (62%), re-evaluated and streamlined internal processes (59%), and expanded their marketing efforts (54%).

Report 52

Report Marketing Recruiting Recruitment 52

Association Success

DECEMBER 30, 2020

Here are the top 10 blogs our community of membership professionals read in 2020: 10 virtual event tools you can use to move your meetings online. Here’s how to stay productive and motivated. Here are the resources you need to improve productivity and continue to feel successful at your home office. Working remotely?

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Price Products Tools Technology 78

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Survey Marketing Certificate Education 150

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Anderson, Psychology Today ) Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Tools 195

Tools Education Newsletter Chicago 195

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. Lowe’s, meanwhile, suggested products useful for doing craft projects with the family.

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Marketing Email Marketing Guidelines Examples 113