WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

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MemberClicks

JANUARY 20, 2021

The following blog post was written by SBI Association Management , a Seattle-based and AMCI-accredited association management company. There are many parallels between buying a product and buying a membership in a professional association. How shopping for an association is a lot like buying a toaster on Amazon.

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Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. I’m happy to feature it as long as it’s not too product-centric. Audience avatar.

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Membership Marketing

AUGUST 3, 2022

Here are some of our top findings on what drives membership growth from the 2022 Membership Marketing Benchmarking Report. Additionally, more than half of associations have developed new products and services (62%), re-evaluated and streamlined internal processes (59%), and expanded their marketing efforts (54%).

Report 52

Report Marketing Recruiting Recruitment 52

YourMembership

MAY 15, 2012

Add-On Products. YourMembership.com Blog. But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too.

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Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

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Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

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Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

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Association Analytics

MARCH 13, 2024

Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success.

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Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Workplace culture.

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Associations Now

APRIL 24, 2020

Also: Boost your email-marketing efforts with landing pages. Mondays could be spent on recruiting, while Tuesdays could be when you schedule all of your meetings, Rampton says. Consider adding landing pages for your email campaigns, suggests a recent post on the Campaign Monitor blog. Do you use Google Chrome?

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YourMembership

APRIL 24, 2012

Add-On Products. YourMembership.com Blog. There have been a lot of blog posts on associations and their fight for relevancy recently. Not all organizations are wringing their hands in worry; some are tackling the education piece with a marketing campaign usually seen by Fortune 500 companies. Chambers + EDCs. Advantages.

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Eric Lanke

JULY 30, 2018

And when I found myself across a conference room table from its president, listening to him describe his company, its products and services, the markets it served, and the workforce development challenges it faced, I felt even more confident in that assessment. Image Source [link].

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Recruiting Recruitment Leadership Report 100

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Firstly, identify your product/service lines. How can you promote these product/service lines? Consider which channels you will use to promote your products and service lines. Publications. Governance issues.

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Reid All About it

JULY 21, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. I’m happy to feature it as long as it’s not too product-centric. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – CAE credit. More info/register.

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Nimble AMS

DECEMBER 11, 2022

While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Gen Z likes their products to be personalized. Is your association looking to crack the Gen Z code?

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Reid All About it

AUGUST 4, 2023

Your association’s recruitment and retention success depend on your membership model pricing. Quick hits Five things to do to heat up your content marketing game during the summer lull. Ann Gynn, Content Marketing Institute ) No, you don’t need to learn golf to advance in your career. Membership pricing. More info/register.

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Reid All About it

JUNE 18, 2021

If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. I’ll be happy to feature it as long as it’s not too product centric. Guest: Ron Hetrick, Development of Staffing Product at Emsi Data. Skip down to the list of free webinars if you prefer takeout. More info/register.

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Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app.

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Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations.

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Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Quick hits. This is so me.

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Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

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Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy. Get it now.

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Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit.

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Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Subscribe to Blog via Email.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. I’ll be happy to feature it as long as it’s not too product-centric.

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Reid All About it

FEBRUARY 19, 2021

Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. I love Marketing General Inc.’s Quick hits. Host: ASAE.

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Membership Marketing

NOVEMBER 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Social Media to Recruit Staff. I think it is a really creative use of a blog, Facebook, Twitter, and LinkedIn.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Reid All About it

MARCH 12, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. I’ll be happy to feature it as long as it’s not too product centric. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. (Jeff Haden, Inc. ). Fri 3/12 at 10 a.m.* 1 CAE credit.

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Reid All About it

JUNE 9, 2023

I want to share better advice and ideas in the blog posts I write on behalf of clients. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Check it out. Adult learners.

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Revenue Content Chicago Leadership 205

Reid All About it

NOVEMBER 20, 2020

Read the rest of her excellent post, Normal is Over(rated) – For Now , at the Velvet Chainsaw Consulting blog. Not a scientific study, I know, but when I dedicate a little time in the morning to writing about three things I’m grateful for, I usually have a satisfyingly productive day. Certification launch. Gratitude practice.

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Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing Your Product, Service or Membership. Pricing is one of the four “P’s” of marketing for a reason.

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Reid All About it

MARCH 25, 2022

Professional development market potential. Probably every reader of this blog is Gen N, a cross-generational consumer segment. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Thorben Grosser, VP of Product Marketing & Events, EventMobi.

Revenue 195

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Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. As I write this blog post, I’m wearing a pair of Allbirds tennis shoes. Here’s what the omnichannel approach looks like.

Marketing 88

Marketing Member Engagement Strategy Report 88

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

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Reid All About it

APRIL 30, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. I’ll be happy to feature it as long as it’s not too product centric. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354

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