Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Increase revenue.

Marketing 195

Marketing Revenue eBook Software 195

Delcor

NOVEMBER 18, 2020

These days more than ever, associations are seeking new sources of non-dues revenue to replace the income they used to rely upon from in-person meetings and events. One way to monetize creatively is by developing a digital products portfolio for members and customers. What’s in a digital products portfolio? Virtual conferences.

Products 59

Products Revenue Case Study Content 59

Higher Logic

SEPTEMBER 12, 2017

Is your program effective at increasing non-dues revenue ? Take a close look at your association’s products and services to see where you can offer additional options. If your sponsors get blogging or ad rights, give them guidelines on submitting material. Do sponsors see the value in each sponsorship package?

Revenue 222

Revenue Price Newsletter Directory 222

Association Analytics

JANUARY 29, 2024

Basically, it’s like shining a spotlight on what really matters, so you can focus your marketing and engagement efforts where they count. Tie revenue to prediction buckets – finally, we apply the current year’s dues to the prediction categories which gives you the power to set more realistic dues revenue expectations.

Revenue 315

Revenue Strategy Tools Examples 315

Reid All About it

JUNE 30, 2023

Non-dues revenue partners. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. More info/register. More info/register.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Non-dues revenue partners. They share tactics for the six stages of the business development journey and offer advice for dealing with revenue partner churn and expansion. Introverts.

Atlanta 195

Atlanta Price Revenue Denver 195

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Higher Logic

OCTOBER 10, 2017

Eighty percent of your future revenue will come from 20 percent of your existing customers , according to Gartner. For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing. If your products require a significant investment, then it’s likely putting customers off from buying more.

Revenue 159

Revenue Price Products Library 159

Reid All About it

AUGUST 18, 2023

James Young at Product Community describes three fictitious associations on different tracks for the future —one’s traditional, one’s striving and one’s innovative. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Which is yours?

Certificate 195

Certificate Education Revenue Marketing 195

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Test a minimum viable product (MVP).

Course 186

Course Marketing eBook Content 186

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Quick hits. This is so me.

LMS 361

LMS Revenue Tips America 361

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. I want to share better advice and ideas in the blog posts I write on behalf of clients. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. And since only smart people read this blog, yes, you’re creative.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health. I’m happy to feature it as long as it’s not too product-centric.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Marketing to younger generations. Get yourself a bag of dough from the market. Membership trends.

millennials 370

millennials Survey Team Education 370

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. If any of these topics are on your mind, you’ll find lots of good reads on their blog. 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Anderson, Psychology Today ) Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Tools 195

Tools Education Newsletter Chicago 195

Association Analytics

MARCH 13, 2024

Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success.

Review 169

Review Member Engagement Process Examples 169

Reid All About it

SEPTEMBER 22, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. I’m happy to feature it as long as it’s not too product-centric. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. Grasp AI’s potential and understand how to harness it responsibly.

LMS 266

LMS Revenue Education Strategy 266

Higher Logic

MARCH 10, 2016

They’ve finally hit their target audience, which makes everyone happy -- advertisers make money because they sold you a product, and you’ve solved a problem by making a purchase. It’s already a go-to resource for many members to interact about a specific industry, product or service. So why not provide ads to fit that niche?

Revenue 120

Revenue Products Tips Leadership 120

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more. I’ll be happy to feature it as long as it’s not too product-centric. – Event Marketing Strategies for Virtual and Hybrid Events. Tue 8/4 at 12 p.m.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Copyright infringement?

Newsletter 266

Newsletter Certificate Denver Case Study 266

YourMembership

APRIL 17, 2012

Add-On Products. YourMembership.com Blog. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones.

Revenue 150

Revenue Strategy Software Membership Management 150

Reid All About it

AUGUST 11, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. I’m happy to feature it as long as it’s not too product-centric. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. There’s enough left over for tonight, yay!

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

DECEMBER 3, 2021

Kat Sullivan, Marketing Solved ). Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. I’ll be happy to feature it as long as it’s not too product-centric. 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Subscribe to Blog via Email.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s Jen Dary, One Plucky Blog ). If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

YourMembership

MARCH 20, 2012

Add-On Products. YourMembership.com Blog. Improving the Bottom Line with Non-Dues Revenue. The following is a guest blog post from Chad Slager, Director of Sales for Directory Solutions. Launching any number of these programs requires planning, analysis and ultimately marketing. Advantages. News + Press.

Revenue 150

Revenue Directory Price Software 150

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. I’m happy to feature it as long as it’s not too product-centric.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JUNE 18, 2021

If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. I’ll be happy to feature it as long as it’s not too product centric. Guest: Ron Hetrick, Development of Staffing Product at Emsi Data. Skip down to the list of free webinars if you prefer takeout. More info/register.

LMS 369

LMS Certificate America Committee 369

Higher Logic

APRIL 18, 2019

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. The closer your company’s purpose aligns to its actual beliefs, the more effective (and rewarding) your purpose-driven marketing and brand building efforts will be. Marketing Automation: Creepy?

Marketing 136

Marketing Tools Strategy Price 136

NXUnite

MARCH 25, 2024

Revenue , which consists of any funding your organization receives through its various income sources. For example, if your nonprofit relies on fundraising event revenue, it might be helpful to categorize fundraisers by event type and include a note for more details. Liabilities , which include everything your nonprofit owes.

Revenue 130

Revenue Directory Examples System 130

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more. I’ll be happy to feature it as long as it’s not too product-centric.

Montana 259

Montana Revenue Case Study Conference 259