Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

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AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Get yourself a bag of dough from the market. I’m happy to feature it as long as it’s not too product-centric. Membership trends.

millennials 370

millennials Survey Team Education 370

Association Success

JUNE 17, 2019

Visualizing your associations’ products throughout their lifecycle can provoke critical conversations. Collectively, they buy millions of products & services (including membership) from our associations every year. Many associations offer multiple product lines and multiple products in each product line, such as: membership.

Products 117

Products Revenue Newsletter Project 117

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Copyright infringement?

Newsletter 266

Newsletter Certificate Denver Case Study 266

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JUNE 18, 2021

If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. I’ll be happy to feature it as long as it’s not too product centric. Guest: Ron Hetrick, Development of Staffing Product at Emsi Data. Skip down to the list of free webinars if you prefer takeout. More info/register.

LMS 369

LMS Certificate America Committee 369

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Quick hits. This is so me.

LMS 361

LMS Revenue Tips America 361

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Test a minimum viable product (MVP).

Course 186

Course Marketing eBook Content 186

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SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. I’m happy to feature it as long as it’s not too product-centric. On the side, garlicky bok choy. More info/register.

Revenue 272

Revenue Innovation Education Tools 272

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SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Peggy Noonan, Wall Street Journal —gift link) Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. 1 CMP credit. More info/register. Mulford, Esq.,

LMS 256

LMS Revenue Arlington Education 256

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. I’m happy to feature it as long as it’s not too product-centric.

Chicago 200

Chicago Newsletter Mooc Education 200

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. I’ll be happy to feature it as long as it’s not too product-centric. Tue 8/4 at 12 p.m.

Montana 362

Montana Revenue Innovation Case Study 362

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DECEMBER 15, 2023

He saw the idea in action at the Social Media Market World conference. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. I’m happy to feature it as long as it’s not too product-centric. Gen Z and subscriptions. More info/register.

Iowa 256

Iowa millennials Texas Strategy 256

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NOVEMBER 20, 2020

Read the rest of her excellent post, Normal is Over(rated) – For Now , at the Velvet Chainsaw Consulting blog. Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. I’ll be happy to feature it as long as it’s not too product-centric. Josh Spector ).

Certificate 370

Certificate System Dallas Price 370

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. I’ll be happy to feature it as long as it’s not too product centric. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

Membership Marketing

MARCH 15, 2017

The most expensive task in marketing is new customer, member, or donor acquisition. But many associations are trying to fight the marketing wars on multiple fronts because they have not identified their introductory or missionary product. For associations, the most successful missionary product is membership.

Products 53

Products Certificate Cost Price 53

Delcor

NOVEMBER 18, 2020

One way to monetize creatively is by developing a digital products portfolio for members and customers. What’s in a digital products portfolio? In response to this growing market demand, associations are ramping up their online learning programs. Digital badge and certificate programs. Virtual conferences.

Products 59

Products Revenue Case Study Content 59

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Virtual event sponsors/exhibitors. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Is it getting a certification? Predictive Analytics to focus your marketing.

Revenue 318

Revenue Discount Analysis Marketing 318

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. I’m happy to feature it as long as it’s not too product-centric. Fri 5/5 at 4 p.m.

Chicago 205

Chicago Education Certificate Revenue 205

Membersuite

MAY 17, 2022

Many of MemberSuite’s customers, which I’ve been fortunate to work with to implement their credentialing needs in the last six years, knew the importance and value of these types of programs early on—that’s why we created a highly configurable certification management solution as part of our baseline offering.

How To 152

How To Certificate Course Revenue 152

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

Higher Logic

MAY 20, 2020

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Bridge the Interaction Gap with Webinars.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing.

Revenue 205

Revenue Certificate Committee Leadership 205

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MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Association staff retention. More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

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FEBRUARY 19, 2021

MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. I love Marketing General Inc.’s Jen Dary, One Plucky Blog ). If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Conference content.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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MAY 7, 2021

Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. Marketing must-haves. Intriguing.

Technology 370

Technology St. Louis Strategy Products 370

WBT Systems

FEBRUARY 20, 2018

When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated.

Education 160

Education How To Certificate Committee 160

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MARCH 25, 2022

Professional development market potential. Probably every reader of this blog is Gen N, a cross-generational consumer segment. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Thorben Grosser, VP of Product Marketing & Events, EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. I’ll be happy to feature it as long as it’s not product-centric. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Elise Dopson, Databox ). Tue 1/14 at 1 p.m. –

LMS 243

LMS Software Chicago Washington 243

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JUNE 9, 2023

I want to share better advice and ideas in the blog posts I write on behalf of clients. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Check it out. Adult learners.

Revenue 205

Revenue Content Chicago Leadership 205

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. I’ll be happy to feature it as long as it’s not too product-centric.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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NOVEMBER 26, 2021

HTML: Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. I’ll be happy to feature it as long as it’s not too product-centric. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

MARCH 11, 2022

Whenever Dean West, FASAE, takes a seat at his blog bar, you can expect a good read. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. I’ll be happy to feature it as long as it’s not too product-centric. Member engagement. Tue 3/15 at 11 a.m.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

MARCH 4, 2022

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. I’ll be happy to feature it as long as it’s not too product-centric. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Get out the wine!

Class 195

Class Certificate Content Committee 195

WBT Systems

NOVEMBER 20, 2017

Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification. LinkedIn offers nearly 60 Learning Paths on their Lynda.com platform for hundreds of careers in design, IT, marketing, business, and more. Certificate? Will an exam be required for certification?

How To 175

How To Certificate Class Discount 175