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Boosting Membership Retention from the Start: Your Members’ First 3 Months

Spark Consulting

Editorial note: the following is a guest blog from Callie Walker of MemberClicks. Send a welcome email with login credentials to the members-only portal. You want your new members to login ASAP, so make it easy for them by giving them all the info (links included!) You want to make sure they’re not having login difficulties.).

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Building a Membership Website That Works: 7 Steps

MemberClicks

Your organization’s membership website is one of your most visible marketing assets. This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members.

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Canva for Associations

SilkStart

If you’re not a professional designer, trying to create graphics for online marketing can take up time you just don’t have. That’s why I think Canva will become an essential tool in your association’s marketing toolkit. Most association marketers don’t have any need to create these on a regular basis. It’s in the cloud.

Library 60
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4 Stats that Link Customer Satisfaction to Your Online Community

Socious

Here are just three ideas for how you can build emotionally positive customer relationships using your online community: Show customers that you care about their needs by providing customized offers and newsletters. Flatter customers by asking them to write blog posts or give their opinion on recent community topics.

Content 100
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CXPA Elevates the Customer Experience with Community

Higher Logic

Over 11,500 logins within the first year. Top 10 community blogs received almost 8,000 views to date. The community blog's unexpected success. Originally, blogging was not a priority for the CXPA Community. It focused on discussions and resources, but the blog feature was automatically included upon launch.

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The Internal Blog: A Management Tool : Off Stage

Off Stage

26, 2009 - The Internal Blog: A Management Tool. The use of blogs for promotion of the association to the public is a generally accepted tool. If your online association newsletter doesnt have a click here to post a response to almost every article, you are still in the dark ages. Enter the age of social communication.

Tools 40
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The Digital Disconnect Between CMOs and CIOs

Associations Now

A new survey of these C-suite executives illustrates the differences in perspectives on digital marketing strategy and how CMOs and CIOs can benefit from a better working relationship. It’s no secret that technology is playing an increasingly important role in marketing. Executives like having knowledge, and this is the best kind.