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Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. One is the difficulty of proving the value of membership to members and prospects.

Revenue 256
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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Janna Marks at Matrix Group shares six tips for introducing new staff to your AMS. I’ve got one more tip: have them join your AMS users group and go to its events.

Education 256
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Association Brain Food: 3.17.23

Reid All About it

With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. You fall to the level of your systems.”

Revenue 205
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Association Brain Food Weekly: 6.5.20

Reid All About it

I’m troubled by influential people who have no knowledge of history and what it can teach us. The work ahead is hard. Politicians and the mainstream media are lousy at the hard work of investigating, analyzing and interpreting complicated issues. It feels somewhat like that week in March when the impact of COVID-19 hit us all.

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Teach Your Members How to Build a Learning Habit

WBT Systems

Your members would agree that lifelong learning is critical for advancing in their careers and remaining employable. Members who value learning enough to make it a habit don’t learn because an employer or licensing body demands it. Attending virtual or in-person conferences, discussion groups, and book clubs.

How To 210
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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

4 days, a dozen high-profile headliners, and so many sessions it will make your head spin. How do you know which sessions are most relevant for your industry and your position? Customer marketers may have an even tougher time answering that question than most. Gary Vaynerchuk. Anna Kendrick. Alec Baldwin. Wednesday, Nov.

Sample 100
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Creating New Member Benefits for Each Persona 

MemberClicks

Did you know your members fit one or several of 10 different types of personas? It’s likely the reason they became a member of your association is due to their persona archetype. So, the question is, how can you utilize these personas to best serve your members? Who are your members?

LMS 52