Association Success

AUGUST 24, 2020

Here are five signs it’s time to refresh your strategy — plus tips for how to get started: You’re Exclusively Focused on Members. Even if most people don’t ultimately join your association, you’ll still have taken advantage of the chance to educate and interact with a much larger public audience — a win-win in anyone’s book.

Strategy 135

Strategy Email Marketing Technology Social Media 135

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

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DC Washington Member Engagement Innovation 261

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. Sherry Budziak of.orgSource says, “Sharks are looking for a meal.

Revenue 256

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. This is so me. 1 CAE credit. Host: PCMA.

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LMS Revenue Tips America 361

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want. Advertising. 1 CAE credit. 1 CAE credit. 1 CAE credit.

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Education New Hampshire Tips Technology 256

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JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Planners on Purpose July Book Club: Engaging Virtual Meetings by John Chen. Join Naomi Tucker and author John Chen for a discussion about his latest book, Engaging Virtual Meetings. Supplier members.

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Technology Strategy System Education 370

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Join us for lunch to discuss concepts from the book with the author himself and connect with other AI enthusiasts. AI and event planning. More info/register.

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Tools Education Newsletter Chicago 195

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JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

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Video Washington Social Media DC 285

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event. Member app.

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Certificate Price Tools Technology 281

Achieve

NOVEMBER 2, 2020

Due to COVID-19, your nonprofit staff members are probably now working from home, you’ve had to pivot fundraising strategies, and your organization’s programming has likely had to adapt to social distancing guidelines. . In this guide, we’ll dive deeper into the appreciation strategies that your organization can implement into.

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Strategy Video Project Communications 98

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OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Americans are spreading their book consumption across several formats, and the use of audiobooks is on the rise. Learn about platform strategies, content strategies, design and workflow.

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EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. If your event app or community management software includes analytics and reporting , you can use this data to score insights into member behavior–and adjust your membership experience strategy in response. Making your brand stand out.

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Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . MORE: 4 trends to adopt for an effective member strategy. Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. .

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Content Strategy Library Newsletter 107

Blue Sky eLearn

NOVEMBER 26, 2018

But first, you’ll need to understand a few characteristics unique to the younger generations that encapsulate the ‘why’ behind these strategies working. Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration.

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millennials Tips Social Media Strategy 173

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

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Blue Sky eLearn

NOVEMBER 26, 2018

But first, you’ll need to understand a few characteristics unique to the younger generations that encapsulate the ‘why’ behind these strategies working. Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration.

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millennials Tips Social Media Strategy 169

Reid All About it

JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. More info/register (ASAE Marketing Professionals Community). Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

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NOVEMBER 29, 2019

West Virginia inmates will be charged by the minute to read e-books on tablets. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

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West Virginia Washington DC Revenue 360

Jamie Notter

OCTOBER 18, 2011

Books: Jamie Notter. Social Media is the Wave. The sand castle is your organization, and that first wave is social media. Social media rolled in and really knocked your marketing for a loop, didn’t it? Social media is giving us a bit of an advance warning that things are changing.

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Social Media Innovation Leadership Marketing 70

Blue Sky eLearn

FEBRUARY 18, 2021

Assess your data to create a long-lasting strategy. Event planning software can help you organize your event, market the opportunity to members, and collect data to measure event success all within one system. . Your social media pages. Share frequent reminders about your upcoming event on your social media pages.

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Organization Software Newsletter Tips 232

Associations Now

JANUARY 28, 2020

Here are some ways to make the most of your e-commerce strategy. Whether you’re trying to sell books, encourage membership sign-ups, or get people to register for your next event, you’re probably dealing with a shopping cart of some kind—as well as people who leave their carts half-full, with products they end up no longer wanting. “The

Strategy 68

Strategy Social Media Price Tools 68

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fundraising with Social Media. Labels: Social Media. There is no doubt that social media efforts can be a challenge.

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Social Media Marketing Price Survey 40

Beth Kanter

DECEMBER 23, 2015

The holiday break is a great time to read books, both for work and just plan fun. Earlier this week, I read the recently published “ Mindful Social Marketing ” by colleague Janet Fouts. If you are doing social media for a nonprofit, this book is a must read. It is filled with great wisdom.

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Review Marketing Social Media Strategy 28

Mizz Information

MARCH 26, 2015

A few months ago I did a presentation about social media analytics for associations. The important thing to remember, IMO, when it comes to social media analytics for associations is that social media for associations is different than social media for brands.

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Social Media Resources Sample Recruiting 40

EventMobi: Association Events

SEPTEMBER 29, 2023

With the right strategy and tools, attendance tracking can help you understand your audience. Understanding attendee behavior isn’t just a smart event management strategy—it’s imperative to your event’s success. Precise attendance data can offer them insights into their marketing reach. experience.

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

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St. Louis Technology Strategy Conference 341

Membership Marketing

APRIL 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. News on Social Media and Membership Marketing. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

MAY 24, 2019

Associations put a lot of effort into educating their members and market, but meanwhile, no one in the association is focused on educating their own staff. Are you an association content strategy professional—or wannabe? B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford.

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DC Illinois Washington Content 170

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MAY 21, 2021

Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use. .

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MARCH 25, 2022

Professional development market potential. MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Book Club: The Art of Gathering. Member profile data. Generation N. Host: EventMobi.

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Revenue Content Virginia Technology 195

Virtual

DECEMBER 2, 2015

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. That’s where impressions are made.

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Marketing Price Boston Social Media 100

Slice-Works

NOVEMBER 30, 2017

Social media engagement is all about fostering a two-way conversation with people who believe what you believe. Simon Sinek , in his book, Start With WHY , tells us that the limbic brain is where our emotions reside. How Do You Create Social Media Engagement? What Does Authentic Social Media Engagement Look Like?

Social Media 28

Social Media Content Strategy Tools 28

Association Subculture

DECEMBER 15, 2011

Book Review - Humanize by Maddie Grant and Jamie Notter. This is a book review of Humanize - How People-Centric Organizations Succeed in a Social World. The Association Subculture Blog does not accept author pitches and only writes about books we dig.). Buy this book. Labels: governance , leadership , social media.

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Review Social Media United States Leadership 100

Jamie Notter

FEBRUARY 9, 2015

I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. Maddie and I are truly excited about this book. An intelligent book that CEOs from every industry should read. The pre-order page on Amazon is now live!

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millennials Case Study New York Technology 70

Association Mavens

JULY 10, 2015

In this Association Maven’s episode, Josh Studzinski interviews Corey Perlman on how to use social media to create an impact at your association. We go through social media pitfalls, how to determine success, and a look forward at how social media will look in the next couple years. About Corey Perlman.

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Social Media Team Strategy Marketing 40

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JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy. Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. Host: Fridays@4.

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Newsletter Certificate Technology Strategy 195