Association Success

MARCH 18, 2020

That annual meeting rang up a bill of about $60,000 between the planning, meeting room bookings and other associated costs. The important thing, Bridges noted, is that the same number of decisions that get made during that annual meeting can happen on social media and with other tools, like VoterVoice.

Conference 161

Conference Arkansas Social Media Committee 161

WBT Systems

SEPTEMBER 12, 2017

Send a post-conference newsletter to attendees. Send them a newsletter with: Links to session handouts, slides, and recordings. Start an online book club. Select books written by this year’s and next year’s speakers. Invite audience participation via phone, web-conferencing chat, and social media.

Conference 210

Conference How To LMS Newsletter 210

Thanks For Playing

JULY 19, 2012

Another belated book review - or, to be more precise, a timely review of a book it took me way too long to read. If youre familiar with Sernovitz, either from Damn, I Wish Id Thought of That or his WOM newsletter, the book is not going to be revolutionary. Labels: Andy Sernovitz , book review , Marketing.

Review 150

Review Social Media United States Newsletter 150

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Higher Logic

MARCH 14, 2017

Social psychology plays on this by using the group to influence how people feel, which in turn influences their decisions and actions. In his bestselling book, Hooked , Nir Eyal says negative emotions are powerful triggers that prompt action. 4 Ways to Use Social Psychology to Increase Community Participation.

How To 168

How To Newsletter Social Media Examples 168

MemberClicks

DECEMBER 19, 2023

Research competitors and events of interest for target audience Once you’ve identified your target audience, ask them about events and trade shows they have or plan to attend through a survey in your members-only area or next member newsletter. Here are 5 tips to cut trade show costs: Book your event venue during low season or off-peak dates.

Tools 52

Tools How To Software Cost 52

MemberClicks

APRIL 5, 2022

Springtime cleaning tips Holiday buying guides Seasonal celebrations of business anniversaries and new members Buy-one-get-one promotions across multiple businesses (book a stay at a hotel, get a discount at a partner restaurant). Often, it involves promotion on social media. New to social media?

Directory 52

Directory Social Media Video Discount 52

WBT Systems

FEBRUARY 6, 2018

They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. How much will you need in course revenue to make the profit you desire? Newsletter analytics. Post the CTA in your social media updates. No demand, no students.

Course 160

Course How To eBook Price 160

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . A longtime member might share a post that prompts new members to join, or someone in a related industry might get their entire office hooked on your newsletter.

Content 107

Content Strategy Library Newsletter 107

Nexus Marketing

AUGUST 29, 2023

During onboarding, we’ll discuss your current product/service priorities and which products or services drive the most value and revenue to your business. Which types of leads results in the most revenue? Google Analytics Many of our clients have several conversion points on their site, most often being forms or a call booking embed.

Organization 52

Organization Software Revenue Report 52

Disciple Media

JANUARY 10, 2024

The Disciple platform puts you totally in control of your business, your revenue and the experience that you give your members. Enable your community to connect: Disciple has incorporated the best bits of social media that allow your people to build friendships and connections, and cut the ads, algorithms and spam.

Revenue 36

Revenue Content Social Media Cost 36

Association Briefings

JULY 30, 2021

Are you looking for another source of non-dues revenue through sponsorship opportunities? ( , 81% of listeners say they sometimes or always pay attention to podcast ads). Are you looking to spark conversation, educate the industry or shape advocacy efforts? Make a plan. Recording isn’t the only piece of creating a podcast.

Tips 52

Tips Directory Content Social Media 52

Association Success

APRIL 25, 2017

Much of the discussion in the past few years around gated content has focused on the rise of social media, and the proliferation of alternate channels for potential association members to collaborate and share information. Is this something that an influential person would be likely to share in social media or share with their team?

Content 76

Content Social Media Guidelines Revenue 76

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. Supercharge Your Social Media: Tips and Tricks on How Often to Post. Host: Professionals for Association Revenue.

Revenue 42

Revenue North Carolina Education System 42

Nimble AMS

DECEMBER 9, 2023

Are you looking for new ideas to increase association revenue? Well, search no further. Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals.

Revenue 78

Revenue How To Discount Proposal 78

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

Disciple Media

MARCH 9, 2018

Find your first fans on social media. Find your first fans on social media. For all their other faults, social media networks are a great place to start building a fanbase. Chances are you’re a social media pro already thanks to your personal use of social networks. Ready to get started?

How To 58

How To Social Media Email Marketing Video 58

Nimble AMS

APRIL 11, 2022

Are you looking for new ideas to increase association revenue? Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals. . Well, search no further.

Revenue 130

Revenue How To Discount Social Media 130

Reid All About it

MARCH 13, 2020

This is the second session in a four-part webinar series exploring marketing automation, how to avoid common missteps, and how to optimize its use to gain marketing intelligence and grow association revenue. The Secret to Creating Email Newsletters That People Will Want to Read. Unlike social media platforms, you own this audience.

DC 44

DC Washington Revenue Communications 44

AMR Management Services

MARCH 29, 2011

Before you rush off to book your plane tickets and hotel reservations, I wanted to take a moment to answer the question were hearing a lot. Think about it - do you know an association that doesnt publish a newsletter, magazine, directory or journal? Or, how can we bring in more revenue for the content were already producing?

Library 64

Library Newsletter Kentucky Content 64

Mizz Information

DECEMBER 14, 2011

Communication --Weve all heard of "build it and they will come" syndrome when it comes to social media, but a whole member category basically built on pay your dues to join then figure it out from there? No newsletter. Seems like it could have been a decent source of revenue and a good direct-to-consumer way of advertising.

Social Media 40

Social Media Revenue Discount Newsletter 40

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Non-Profit.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 1, 2010

Joel Book commented on this in DM News. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Using Social Media to Recruit Staff.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Non-Dues Revenue. (1).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Using Social Media to Recruit Staff. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

SEPTEMBER 21, 2010

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. This can be as simple as getting them to call the "800" number and ask a question, complete a survey, or buy an additional product (like a book). Non-Dues Revenue. (1). Social Media. (5).

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

DECEMBER 10, 2009

. “In the past, The Wildlife Society had mailed a 32-page pre-conference registration book to members and recently expired members.” • He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Content 40

Content Marketing Price Survey 40

Protech

SEPTEMBER 2, 2020

Trade and professional associations rely on their annual meetings and conference s as a primary source of non-dues revenue. Some will focus on brand awareness with advertis ing during specific sessions , content on social media , or brand ing in email communications and newsletters. It’s no secret.

How To 81

How To Newsletter Social Media Class 81

MemberClicks

MAY 13, 2024

You can do that in forums, via email links to online feedback forms, or by making yourself readily available on social media. Not only do they prove your organization works, but they also contain massive media potential. As you can see, online community engagement is like an onion. The skin is hardly representative of the whole.

Strategy 52

Strategy Survey Leadership Content 52

Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). in Alexandria, Virginia.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 5, 2010

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Tony Rossell.

Price 40

Price Marketing Cost Survey 40

Membership Marketing

JULY 17, 2012

You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Non-Dues Revenue. (1).

Marketing 40

Marketing Recruiting Recruitment Price 40

Aptify

AUGUST 16, 2019

Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? You may already recognize the importance of an online career center for providing member value and generating non-dues revenue for your organization. Here’s how. . Get the guide.

LMS 69

LMS Newsletter Revenue Course 69

Reid All About it

JANUARY 6, 2017

It’s from Meditations from the Mat by Rolf Gates, a daily reader for yoga practitioners and one of my “desert island” books. The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

It’s from Meditations from the Mat by Rolf Gates, a daily reader for yoga practitioners and one of my “desert island” books. The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Association Success

DECEMBER 31, 2019

And while we were pulling all of these articles together, by looking at our web traffic, social media referrals and newsletter data, one thing became clear: Our association industry professionals are looking for new ways to tackle the problems they see at work every single day. Ready to grow? Ready for a digital transformation?

LMS 83

LMS Newsletter Certificate Social Media 83

Aptify

AUGUST 16, 2019

Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? You may already recognize the importance of an online career center for providing member value and generating non-dues revenue for your organization. Here’s how. . Get the guide.

LMS 56

LMS Newsletter Revenue Course 56