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Monday Buzz: Why Boston Doesn’t Have Cheap Rooms

Associations Now

An array of economic and geographic pressures have boosted Boston’s hotel rooms to extremely high rates. Also: Consider these tips on how to approach a niche social media platform, which could help you build your member base. Case in point: the current situation in the Boston metro area.

Boston 40
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With New App, 2014 Boston Marathon Will Go Virtual

Associations Now

236k Roughly the number of miles pledged, as of Wednesday morning, by over 2,000 runners worldwide through the Boston Athletic Association’s Boston Marathon World Run app. Nearly a year after the Boston Marathon became a target of terrorism, runners are racing to apply for the 2014 event.

Boston 40
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Turn Your Harshest Critics Into Your Biggest Supporters

Associations Now

During the show, he shared a story about reading an article in the Boston Globe years ago that took an unfair dig at his career. But recently I’ve come across two examples that show how responding to or developing a creative initiative after receiving negative feedback can produce a positive result.

Phoenix 102
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Why These Four “P’s” Add Up to Successful Event Marketing

Virtual

It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. Go social: Of course, social media is a key part of your promotion strategy. Of course not. Who is the message from?

Marketing 100
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Investing in Yourself: Professional Development for Community Managers

Higher Logic

That doesn't mean just conferences - in fact some of the biggest gaps between average and best-in-class communities include the percentage offering coaching, online courses and memberships in professional development networks. Invest in training.

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Lunchtime Links: Looking to Members After a Tragedy

Associations Now

The Boston Athletic Association is taking cues from all the support it’s getting. ” Running events around the world have had their own tributes to the Boston Marathon runners. However, John Haydon, a nonprofit social media advisor, believes there’s still room for words on Facebook.

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Conference Circuit: Education Association Helps Members Get Social

Associations Now

The association is fulfilling its mission with a strong emphasis on new media techniques at its annual conference, which will be held November 21-23 in Orlando, Florida. The event will highlight the many ways social media has become central to continuing education, from enriching storytelling to reaching audiences more effectively.