Boston Marketing Social Media Strategy 
Virtual
DECEMBER 2, 2015
A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. That’s where impressions are made.
Mizz Information
OCTOBER 24, 2014
At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE''s Technology Conference. Associations face several challenges when it comes to social media measurement.
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Reid All About it
MARCH 25, 2022
Professional development market potential. MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Member profile data. First, the pandemic, and now, the Great Resignation and Reshuffle.
Achieve
JANUARY 6, 2021
During this planning month, your team should present the strategy and approach for the year-end campaign to the organization. Start presenting some aspects of the creative strategy to your constituents. Clay holds a BS in Systems Engineering from Boston University. 5 Things to Remember: .
Higher Logic
NOVEMBER 19, 2015
Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Leverage social media outreach. Growth matters: build trust through social capital.
Achieve
SEPTEMBER 8, 2020
Outside of having a well-designed website and an active social media presence, the nonprofit sector has largely stuck to traditional methods to plan fundraising events. . However, harnessing technology can empower you to seamlessly interact with supporters and create sustainable revenue sources despite social distancing guidelines.
Associations Now
SEPTEMBER 24, 2015
The Financial Planning Association’s Annual Conference is set to start this weekend in Boston. More than 2,000 Certified Financial Planner professionals will come together in Boston to share practical knowledge and strategies that they can take back to their practices. Conference: Annual Conference—BE Boston 2015.
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