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Why These Four “P’s” Add Up to Successful Event Marketing

Virtual

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. That’s where impressions are made.

Marketing 100
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Reads of the Week: April 19, 2013

Reid All About it

First… Oh, Boston, you’re my home. Dirty Water by The Standells (video) my favorite by Mission of Burma didn’t seem appropriate right now. Maggie McGary is exasperated with the disconnect she witnessed during social media presentations by association execs at digitalNOW. digitalNOW (#diginow13).

Boston 150
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Association Brain Food Weekly: 3.25.22

Reid All About it

Professional development market potential. Because I used 3 pounds of boneless pork shoulder (aka Boston butt), I doubled the marinade/sauce ingredients—and added a hefty amount of spicy sambal oelek to the mix. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Host: EventMobi. Fri 3/25 at 12 p.m. every Monday.

Revenue 195
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6 great membership crowdsourcing examples

Optimist Consulting

Below are a few examples of membership bodies using this technique well: The Marketing Society. The Marketing Society are asking their members to help with producing a guide to cities, which will help other members should they be visiting that city for work. Using young people to co-create a video with them for other teens.

Examples 100
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6 great membership crowdsourcing examples

Optimist Consulting

Below are a few examples of membership bodies using this technique well: The Marketing Society. The Marketing Society are asking their members to help with producing a guide to cities, which will help other members should they be visiting that city for work. Using young people to co-create a video with them for other teens.

Examples 100
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6 great membership crowdsourcing examples

Optimist Consulting

Below are a few examples of membership bodies using this technique well: The Marketing Society. The Marketing Society are asking their members to help with producing a guide to cities, which will help other members should they be visiting that city for work. Using young people to co-create a video with them for other teens.

Examples 100
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3 Tech-Savvy Tips for Nonprofit Virtual Fundraising Events

Achieve

Outside of having a well-designed website and an active social media presence, the nonprofit sector has largely stuck to traditional methods to plan fundraising events. . However, harnessing technology can empower you to seamlessly interact with supporters and create sustainable revenue sources despite social distancing guidelines.

Tips 52