Boston Marketing Social Media Video 
Virtual
DECEMBER 2, 2015
A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. That’s where impressions are made.
Reid All About it
APRIL 19, 2013
First… Oh, Boston, you’re my home. Dirty Water by The Standells (video) my favorite by Mission of Burma didn’t seem appropriate right now. Maggie McGary is exasperated with the disconnect she witnessed during social media presentations by association execs at digitalNOW. digitalNOW (#diginow13).
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Reid All About it
MARCH 25, 2022
Professional development market potential. Because I used 3 pounds of boneless pork shoulder (aka Boston butt), I doubled the marinade/sauce ingredients—and added a hefty amount of spicy sambal oelek to the mix. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Host: EventMobi. Fri 3/25 at 12 p.m. every Monday.
Achieve
SEPTEMBER 8, 2020
Outside of having a well-designed website and an active social media presence, the nonprofit sector has largely stuck to traditional methods to plan fundraising events. . However, harnessing technology can empower you to seamlessly interact with supporters and create sustainable revenue sources despite social distancing guidelines.
Associations Now
APRIL 18, 2014
ADRP could potentially use them to market future meetings. At the American Society of Landscape Architects’ 2013 Annual Meeting and Expo in Boston in November, attendees participated in an Instagram contest. Plus, members will likely be excited to see their photos being put to use. Hold a Contest. Choose a Creative Hashtag.
Association Adviser
MAY 20, 2014
For the first time in history, four distinct generations of adults are now socializing, communicating and actively participating in the workplace. Marketers and demographers have defined these issues. Grew up with all media (including cable, VCR, video). Collaborative. Born 1945 and before. Born 1946-1964. Born 1965-1980.
Beth Kanter
OCTOBER 16, 2012
In 2011, HubSpot’s Dan Zarrella conducted extensive research on the topic of social media timing. million posts from the 10,000 most-Liked Facebook pages to glean some larger trends in the timing of social shares. How to leverage it: Use a social media scheduler to line up posts for the weekend. Incorporate.
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