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Association Brain Food Weekly: 3.25.22

Reid All About it

Professional development market potential. Because I used 3 pounds of boneless pork shoulder (aka Boston butt), I doubled the marinade/sauce ingredients—and added a hefty amount of spicy sambal oelek to the mix. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Host: EventMobi. Fri 3/25 at 12 p.m. every Monday.

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Why These Four “P’s” Add Up to Successful Event Marketing

Virtual

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. Particularly when you consider that this photo represents the state of the art in computing the year that Kottler wrote his seminal textbook “Marketing Management.”.

Marketing 100
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Reads of the Week: April 19, 2013

Reid All About it

First… Oh, Boston, you’re my home. Dirty Water by The Standells (video) my favorite by Mission of Burma didn’t seem appropriate right now. Digital Marketing for Business (#dmfb). I spent Monday and Tuesday at the Digital Marketing for Business conference at the Raleigh Convention Center. What a geek. .

Boston 150
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Thursday Buzz: Ice Bucket Challenge Will Return #EveryAugustUntilACure

Associations Now

Those getting in on the action are already sharing their videos via the hashtag #EveryAugustUntilACure. Quinn joined partner Pete Frates launching this year’s campaign in Boston last week. The challenge garnered almost 17 million participants last year and filled the internet with videos of people being soaked in ice water.

Boston 40
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Compare Association Management Software Platforms

GrowthZone

Headquartered in Austin, TX with other locations in Chicago, IL, Maitland, FL, McLean, VA, Atlanta, GA, Boston, MA. Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Online support portal, bi-weekly user calls, and training webinars and videos.

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3 Tech-Savvy Tips for Nonprofit Virtual Fundraising Events

Achieve

Optimize your digital marketing strategies. Tip #2: Optimize your digital marketing strategies. Half the battle of organizing an event is marketing it and creating enough hype to maximize registration numbers. Once your virtual event launches, share a link to the video stream that attendees can access. Your website.

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Golf’s Multi-Generational Marketing Efforts Suggest 7 Questions for Associations

SCD Group

Here’s WSJ video interview with SNAG co-founder Terry Anton [link] explaining that SNAG is in the educatainment business as well as helping “snag” youngsters for the game of golf. SNAG® Golf has built a learning system and age-appropriate equipment and programming to effectively teach the game of golf to people of all ages and ability levels.