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Association Brain Food Weekly: 3.25.22

Reid All About it

Professional development market potential. MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Public Speaking in a Video World ( Chatting with Agnes & Cecilia). Generation N.

Revenue 195
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Why These Four “P’s” Add Up to Successful Event Marketing

Virtual

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. Particularly when you consider that this photo represents the state of the art in computing the year that Kottler wrote his seminal textbook “Marketing Management.”.

Marketing 100
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3 Tech-Savvy Tips for Nonprofit Virtual Fundraising Events

Achieve

While smart tech-based strategies will improve your efforts right now, they’ll also continue providing value after the pandemic once social distancing guidelines dissipate. Optimize your digital marketing strategies. Tip #2: Optimize your digital marketing strategies. Design a conversion-optimized donation page.

Tips 52
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Say Cheese: Instagram at Meetings

Associations Now

If you’re just introducing Instagram at your meeting, or if your attendees are unfamiliar with the tool, you’ll want to keep your strategy simple at the start. ADRP could potentially use them to market future meetings. Keep It Simple. Take some advice from the Association of Donor Recruitment Professionals. Hold a Contest.

Iowa 40
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Golf’s Multi-Generational Marketing Efforts Suggest 7 Questions for Associations

SCD Group

Here’s WSJ video interview with SNAG co-founder Terry Anton [link] explaining that SNAG is in the educatainment business as well as helping “snag” youngsters for the game of golf. Their strategy involves creating “Nicklaus Leagues” for youngsters that will build on a two-year NRPA pilot program in 15 cities.

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Ebola: How the Meetings Industry Is Responding

Associations Now

The CVB has been sending regular communications to members and partners and placing Ebola-related news and videos on a special webpage. Please share your strategy in the comments. However, a few organizations have indicated that a small number of their members have chosen not to attend upcoming events [and] meetings.”

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How Nonprofits Can Use Measurement To Adapt to the Facebook Algorithm Change

Beth Kanter

Tactic 4: Post more images and videos. Our research and our day-to-day experience shows that images and videos tend to have much higher engagement than text-only posts or links. Meghan Keaney Anderson is a product marketing manager at HubSpot — all-in-one inbound marketing software. Are you asking for too much?