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The Risk of Not Owning Your Online Brand

YourMembership

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association.

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Association Brain Food Weekly: 11.29.19

Reid All About it

A Digital Marketer’s Guide to Navigating the California Consumer Privacy Act (CCPA). The California Consumer Privacy Act (CCPA) goes into effect on Jan. Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities. More info/register.

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Got NDR (Non-Dues Revenue)?

Association Adviser

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising. NDR wish list. ” Joint conferences and speed-dating.

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From the Corner Office: What I Learned About Leadership from Arnold Schwarzenegger

Association Adviser

This month’s Corner Office spotlight shines on Martyn Hopper, executive vice president and CEO of the 1,600 member Pest Control Operators of California (PCOC), one of the nation’s largest regional pest control associations. with more than 36,000 members in California. It’s an interesting dynamic. That must be nice. I’m from the U.K.,

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Best of the Web: November 2013

Association Adviser

How to Keep Your Non-Dues Revenue Going. California Society of Association Executives Seasonal Spectacular. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web CalSAE Facebook industry events LinkedIn New England SAE social media Tiwtter TNSAE'

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Association Brain Food Weekly: 1.10.20

Reid All About it

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator. Nellie Bowles and Noam Scheiber explain why this bill must be amended.

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Association Brain Food Weekly: 5.1.20

Reid All About it

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Presenters: Jan Masaoka, Chief Executive Officer, California Association of Nonprofits. Driving Revenue when the Engine Stalls. More info/register.