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APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Staff meetings. Sponsorship.

Revenue 256

Revenue Strategy Price Newsletter 256

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Chapter communications. Please email me if you have something to discuss. More info/register.

Tools 272

Tools Strategy Revenue Technology 272

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NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app.

Certificate 281

Certificate Price Tools Technology 281

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Advertising.

Education 256

Education New Hampshire Tips Technology 256

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JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. 8: Innovate.

Innovation 370

Innovation Communications Education Strategy 370

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement.

Revenue 256

Revenue Price Denver Tools 256

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JULY 31, 2020

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. More info/register.

Montana 362

Montana Revenue Innovation Case Study 362

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DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Member app. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

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FEBRUARY 2, 2024

Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Learn how to identify what’s valuable to your members, serve it to them in an attractive and engaging way, and get your stakeholders on board. More info/register. 1 CAE credit. More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

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MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

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JULY 2, 2021

Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Community Case Studies. Host: American Marketing Association.

Technology 370

Technology Strategy System Education 370

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SEPTEMBER 29, 2023

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Whether you’re using Feathr for retargeting or running your own ad campaigns on LinkedIn, Facebook, or another platform, we’re here to help you level up your advertising game to reach and convert more audience members.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. Ryan Law, CXL ). Barry Davret, Medium ).

DC 293

DC Washington Member Engagement Content 293

Higher Logic

OCTOBER 16, 2018

Initially, we used a blog ( blog.discoveryeducation.com ) as our primary communication tool to share about events and resources with our community members. However, over time, we found our members wanted more ways to stay connected and to share with each other. Jenny: What’s next for the DEN?

Case Study 91

Case Study Education North Carolina Oklahoma 91

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JULY 21, 2023

The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. Discover innovative approaches to enhance member engagement. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once?

Revenue 205

Revenue Content Chicago Leadership 205

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FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: American Marketing Association.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Elevating Engagement

SEPTEMBER 6, 2023

Elevating Engagement Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved? Click to subscribe to the Elevating Engagement newsletter.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content. AI and event planning. More info/register. 1 CAE credit. 1 CMP credit.

Tools 195

Tools Education Newsletter Chicago 195

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OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc.

Revenue 195

Revenue Committee Strategy Technology 195

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MARCH 19, 2021

Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. Come away with tools you can use to transform your business’ marketing outreach and learn tips on branding yourselves or your business. More info/register (fee for MPI non-members). 1 CMP credit.

LMS 370

LMS Nashville Strategy Video 370

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. We’ve built our company around helping you improve customer and member engagement. Let us help.

Sample 100

Sample Marketing Conference New York 100

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APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

Case Study 150

Case Study Social Media millennials Sample 150

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APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

Case Study 150

Case Study Social Media millennials Sample 150

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SEPTEMBER 25, 2020

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Marketing Manager, Aptify.

Case Study 285

Case Study Content Montana Price 285

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Impexium explains how your association and members could benefit from offering a tiered membership model. Learning business.

Chicago 200

Chicago Newsletter Mooc Education 200

Spark Consulting

MARCH 4, 2015

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, ASAE Great Ideas Conference, March 2015. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, digitalNOW, May 2015.

California 150

California Case Study Member Engagement Review 150

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MARCH 11, 2016

Dana Freker Doody, VP of Corporate Communications, The Expo Group. What Can You Learn from Gaming That Will Boost Member Engagement? Learn how to use gamification strategies and techniques to increase and deepen member engagement, and motivate people to achieve goals. Location: Marketing General, Inc.

Raleigh 150

Raleigh Case Study Project Revenue 150

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JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

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APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey.

Revenue 370

Revenue Strategy Content Education 370

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 259

Montana Revenue Case Study Conference 259

Associations Now

MAY 27, 2015

Today’s communicators just craft a hashtag, sit back, and let people tell their own stories! ” As highlighted on Slate last month , the demand for stories is high, with brands like Clorox, Flonase, and Purina engaging consumers with opportunities to tell their bleach, nasal spray, and cat food stories.

Member Engagement 40

Member Engagement Case Study Revenue Social Media 40