Potomac Core
JUNE 3, 2015
Association Outside In Case Study. As the Conference Board notes modest U.S. Association Outside In Case Study. The post Association Outside In Case Study appeared first on Potomac Core Consulting. Global Market Volatility. How can your Association differentiate itself?
Reid All About it
FEBRUARY 16, 2024
The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. You put a ton of effort into planning, promoting and hosting a conference, but once it’s over, attendees drift away.
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Association Adviser
DECEMBER 17, 2018
However, ad sales were down, member involvement in articles had declined and the association lacked an overall brand strategy to establish a consistent link between the publication and the association. With a new design direction, TSAE then revamped its content strategy. The Results.
Reid All About it
JUNE 7, 2024
AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Annual conferences. Redesigning your annual conference is risky but you have to keep appealing to new audiences as they enter and make their way through the workplace. Google doesn’t look kindly on AI-infused content.
Higher Logic
OCTOBER 30, 2018
New capabilities coupled with engagement strategies have helped us gain greater insight into the needs of our customers and the community.". Zenoss debuted its new community in April 2017 at its annual conference, GalaxZ, complete with an updated brand and a new crowdsourced community name, courtesy of its Austin roots: TechZen.
Higher Logic
JANUARY 8, 2019
In its role as the leading trade association for the promotional products industry (think conference swag, company pens, branded gear), PPAI brings suppliers and distributors together. With his guidance, PPAI created a strategy to prepare Promo Connect for energetic participation and growth.
Smooth The Path
NOVEMBER 6, 2016
In-person events and the conference provided most of the value – which means value is episodic. The post Case Study: In-depth Member Interviews Feed Association’s Strategic Plan appeared first on Smooth The Path. Related: Slow data vs. fast data. Overwhelming, ambiguous options plague associations.
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