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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Read the full case study for more details on their strategy and results.

Tools 205
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Association Brain Food: 3.1.24

Reid All About it

Janna Marks at Matrix Group shares six tips for introducing new staff to your AMS. Share this one with colleagues who can build these tips into new employee onboarding. I’ve got one more tip: have them join your AMS users group and go to its events. It costs about the same as other digital advertising tactics. AMS onboarding.

Education 256
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Association Brain Food: 2.9.24

Reid All About it

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Twitter tips. Hear about common mistakes associations make that reduce efficiency, strategies and industry best practices for associations, and how associations can leverage technology. 1 CAE credit.

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Association Brain Food: 2.23.24

Reid All About it

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a Member Engagement Lab participant. Webinar latecomers. More info/register. Wed 2/28 at 9 a.m. – CAE credit.

DC 261
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Association Brain Food: 4.12.24

Reid All About it

Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Distraction is an occupational hazard for all of us.

Revenue 256
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Association Brain Food: 4.5.24

Reid All About it

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Blue ocean strategy. More info/register (ASAE members only). Seems like a good place to start. Lessons from the podcast world.

Revenue 256
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7 signs of a successful enterprise association

Nimble AMS

Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the member experience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals!

LMS 147