Reid All About it

JUNE 2, 2023

Starkweather Association Services’ shares best practices for change readiness that will help you understand and minimize the complications people bring to technology or any other change project. I’m telling you, change management chops will make a tremendous difference for projects and your career. Location: Washington DC.

Technology 195

Technology Chicago Education System 195

Reid All About it

MAY 12, 2017

50% of technology projects fail—the technology moves forward, but the organization does not. Most technology projects have non-technological goals: raise more money, serve more program participants, or become more efficient. Learn a process for deciding how to identify what font is right for any given design project.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

Reid All About it

SEPTEMBER 17, 2021

From working to reduce health disparities to increasing the diversity of the veterinary profession, academic medicine, and beyond, these leaders will share case studies, best practices, and hard-won lessons learned that you can apply within your association to amplify the impact of your DEI efforts. 1 CAE credit. More info/register. <link

Content 195

Content LMS District of Columbia Tips 195

Association Adviser

JANUARY 2, 2019

This person can explain the contribution opportunities to their colleagues and get them excited about the project,” Baker said, “as well as build the internal support necessary to ensure the career center’s sustainability.”. So, how do you start the task of creating a first-class career center?

How To 75

How To Project Content Recruiting 75

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. • Pricing and offer – Psychological price points are for real. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Reid All About it

JULY 16, 2021

Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Do you want to invest in a data clean-up project but aren’t sure how to convince your team? Here’s a briefing by Mario Gabriele on a metaverse called Decentraland. More info/register. Host: Grype. CAE credits. 1 CAE credit.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

MAY 12, 2023

Hear about creating an accurate competitive awareness, aligning with workforce and employer needs, positioning for price increases, entering new markets, and developing new products and services. No plan, no progress. Good listens I love listening to smart people having interesting conversations. With podcasts, I’m like a ghost in the room.

Chicago 200

Chicago Newsletter Mooc Education 200

Membership Marketing

JULY 26, 2011

The other day, I received a comment from the CEO of an organization that basically said, “Hey, your marketing didn’t work” Marketing done properly provides statistically projectable outcomes that can be done with great precision. You ground your projections with the best information that you have at the time.

Marketing 40

Marketing Project Price Survey 40

Reid All About it

JULY 14, 2023

Starkweather Association Services’ shares best practices for change readiness that will help you understand and minimize the complications your people might bring to technology or any other change project. Change management chops can make a tremendous difference for projects and for your career. Event data. 1 CMP credit. 1 CAE credit.

Education 39

Education Price Tools Technology 39

Membership Marketing

MARCH 9, 2012

• Membership Tenure – Projecting how long a member will remain with your organization. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). Membership Recruitment. (4).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MARCH 8, 2012

.” Social media is still in its infancy compared to other more mature marketing channels, but over time we will see innovative approaches that will help it become part of a predictable and projectable marketing tool. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

FEBRUARY 16, 2011

To thank you for your participation in this best practices research project, I will send you a copy of the final report. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). price testing.

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

JUNE 10, 2010

One of the most enjoyable projects that I work on each year is the Membership Marketing Benchmarking Report. For associations with over 5,000 members, direct mail is considered the most effective channel for new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Speaking Engagements.

Report 40

Report Marketing Tips Price 40

Membership Marketing

DECEMBER 9, 2010

Knowing the Average Tenure of your membership is a crucial data point to use in marketing planning and making long term budget projections. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9).

Analysis 40

Analysis Price Survey Virginia 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. To thank you for your participation in this best practices research project, I will send you a copy of the final report from this study. Case Study. (9).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

FEBRUARY 21, 2011

I'll be read some of them in the next few days, but just for the start: I'm working on a membership toy store project with a final goal of increasing membership users from 43% do 50% (this is a college project). Unleash the Power of Market Testing in your Membership Recruitment. Does Wal-Mart Announce a Price Increase?

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

APRIL 22, 2011

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. It should be used as one of many tools in marketing not just an inexpensive way to check off having done a marketing project. Case Study. (9).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 29, 2010

As you may recall, this book resulted from a thorough study under the guidance of Jim Collins (Good to Great) comparing 18 matched associations. As an example, just in the area of membership recruitment, testing and then analyzing data can commonly improve performance as follows: • List tests – Can impact response by 500 percent.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 27, 2011

It might be because of vacancies, special projects, or large events. Theoretically, an association could carry staff for these situations, but this might add extra costs for salary, benefits, computers and software, office space, and recruitment or severance. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

FEBRUARY 5, 2010

Here are three examples of how you can project your future membership. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Case Study. (9). Membership Recruitment. (4). price testing. (5).

How To 40

How To Analysis Price Survey 40