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Association Brain Food Weekly: 11.20.20

Reid All About it

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Virtual conference pricing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 11/24 at 11 a.m. – More info/register. Host: Halmyre.

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Why your association should understand the differences between AMS and CRM software

Nimble AMS

Your organization can also use an AMS to help set up, manage, and run webinars, conferences, and events. An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. Leverage artificial intelligence and predictive analytics to increase membership.

Software 137
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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

Host webinars, live and on-demand online courses, on-demand recordings, and virtual and in-person conferences and other educational events. Other revenue-generating programs include: Certification programs. Certification exam study aids , such as study groups, prep courses, flashcards, and practice exams.

Revenue 135
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Gain or maintain professional certification (12 percent). Email marketing. Promotions to/at their association’s conferences or trade shows. Cross-selling to non-members who buy products or attend conferences. We’ve talked before about the power of social proof in marketing your online learning programs.

Survey 150
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Association Brain Food Weekly: 1.7.22

Reid All About it

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Tue 1/11 at 10:30 a.m.

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How to create an association marketing strategy

Freestone

Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program. Highlight learner success stories, exciting upcoming events, or annual conferences to show your program’s value, ultimately attracting more learners. Learner retention.

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Association Brain Food Weekly: 5.21.21

Reid All About it

Niche conferences. They make an argument for adding smaller, niche virtual conferences to your event lineup. Conference design. He suggests five changes to conference design that are long overdue. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

San Jose 369