Remove Certificate Remove Course Remove Email Marketing Remove Strategy
article thumbnail

How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

article thumbnail

Association Brain Food: 1.26.24

Reid All About it

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 257
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Infographic] The Power of Audience Segmentation

Higher Logic

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

Texas 214
article thumbnail

Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200
article thumbnail

Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. Other revenue-generating programs include: Certification programs.

Revenue 135
article thumbnail

Association Brain Food Weekly: 3.4.22

Reid All About it

Sounds like a practical approach to session and course design, doesn’t it? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Melissa Householder, CEM, Trade Show Manager, Golf Course Superintendents Association of America. Top Trends in Content Marketing 2022. . –

Class 195
article thumbnail

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Online education’s role in membership marketing. Let’s not forget that online courses provide an opportunity for members to develop relationships with fellow students. Gain or maintain professional certification (12 percent). Email marketing. How else can your e-learning programs support membership marketing?

Survey 150