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MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace. Member onboarding.

Revenue 227

Revenue Chicago Leadership Education 227

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Leadership academy.

Revenue 135

Revenue Certificate eBook Education 135

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

LMS Revenue Arlington Education 256

NXUnite

FEBRUARY 15, 2024

Fortunately, there is a wealth of high-quality resources that you can offer to employees, from certification programs to online advice shared by nonprofit thought leaders. Plus, these programs also help mentors refresh their knowledge and feel more confident in their leadership abilities. Asynchronous courses. Conferences.

How To 130

How To Class Resources Course 130

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JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Board Leadership ( Chatting with Agnes & Cecilia). every Monday.

LMS 369

LMS Certificate America Committee 369

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DECEMBER 15, 2023

At Texas SAE’s Association Leadership, Miguel Neves of Skift Meetings describes a human way to boost event networking: networking ambassadors. He saw the idea in action at the Social Media Market World conference. Explore innovative approaches to gathering valuable feedback and optimizing course evaluations. Event networking.

Iowa 256

Iowa millennials Texas Strategy 256

Blue Sky eLearn

JUNE 23, 2017

Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Try These On.

Price 193

Price Certificate Revenue Course 193

WBT Systems

FEBRUARY 20, 2018

Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two. When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences.

Education 161

Education How To Certificate Committee 161

Reid All About it

JANUARY 12, 2024

At Locus, Cory Doctorow says, “Of course AI is a bubble.” Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. More info/register (ASAE Marketing Professionals Community). But the question is: what kind? More info/register.

LMS 266

LMS Education Member Engagement Revenue 266

Leading Learning

MAY 5, 2022

Coursera offers Specializations , and edX markets MicroMasters. What I can say without controversy is that the scope of a microcredential is smaller than a full-blown credential, like a traditional certification. Aligning with the market means being keenly aware of your learners’ needs and wants. Align with Learners.

Certificate 96

Certificate Chicago Learning Management System Course 96

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Who will the companies in your industry choose to educate their employees?

Education 155

Education Mooc Course Revenue 155

Reid All About it

MARCH 4, 2022

Sounds like a practical approach to session and course design, doesn’t it? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Melissa Householder, CEM, Trade Show Manager, Golf Course Superintendents Association of America. Top Trends in Content Marketing 2022.

Class 195

Class Certificate Content Committee 195

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Virtual event sponsors/exhibitors. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

WBT Systems

APRIL 25, 2017

Prior to the digital revolution, these credentials were called certificates of completion. Unlike a paper-based certification, a digital badge is embedded with relevant “ metadata ” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.

LMS 253

LMS Certificate Library Education 253

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

Association Success

JULY 8, 2020

This is especially true when attempting to navigate the alphabet soup of credentials and certifications geared towards association management professionals. For those of us who have the financial resources and availability, there is no better time than now to differentiate yourself with a professional certification or designation.

Association Management 107

Association Management Certificate Industry Leadership 107

Reid All About it

MARCH 11, 2022

ASAE’s Diversity Executive Leadership Program (DELP). Presenters: Ashley Roberts, Manager, Diversity Executive Leadership Program (DELP), ASAE. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Your marketing team constantly talks about the buyer’s journey.

LMS 195

LMS Revenue Los Angeles Newsletter 195

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow. Reduce costs.

Software 52

Software LMS Certificate Learning Management System 52

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Data Is for Marketers.

millennials 307

millennials Montana Class Education 307

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Member-Driven Video Storytelling Workshop Video is totally dominating today, so it’s no surprise that leadership is asking about your plans to incorporate more video into your strategy.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

DECEMBER 1, 2023

Plot a course for responding to and reducing recurrences of findings during your audit. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D.,

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

JULY 30, 2021

Teri Carden—founder of ReviewMyAMS and AMS Fest—is bringing both groups together for a day of learning and sharing on September 23, plus some fun, of course, the night before. Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy.

Newsletter 195

Newsletter Certificate Technology Strategy 195

AssociationChat

MAY 20, 2020

Where you can obtain the CIS – Certified Incentive Specialist and CITP – Certified Incentive Travel Professional certifications. ADMEinternational Destination Management Executives, DMCP Certification. Biz Events Asia sharing news on a massive market. Event Leadership Institute. Making a Marketer Podcast.

Resources 105

Resources Certificate Texas America 105

WBT Systems

JULY 5, 2017

An LMS can do so much more than help you manage online courses, certification and accreditation programs, digital badges, and webinars. Design a Membership 101 course that shows them how to achieve their goals and get the most from their membership. 1 – Transform new member orientation. Many others feel out of the loop.

LMS 187

LMS Learning Management System Course Video 187

Fonteva

OCTOBER 20, 2020

How can you, or the e-learning development company you choose to work with, create courses that can’t be overlooked? E-learning courses need to help your association members do something better , whether in their jobs or personal lives. In-person training courses are likely canceled for the near future. Look around you.

Tips 69

Tips Certificate Course Detroit 69

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NOVEMBER 29, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Ellen Smoley, Growth Marketing Specialist, atEvent. Embrace Digital Marketing (or Get Left Behind). 1 CMP credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. For entrepreneurs or anyone who wants to develop an entrepreneurial leadership style, John Pence shares his takeaways from MIT’s Entrepreneurial Masters Program.

Newsletter 195

Newsletter Survey Team Software 195

WBT Systems

NOVEMBER 15, 2016

We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. To meet short term goals, your learners will choose specific courses, webinars or conference sessions to align with a certain learning pathway or to meet requirements for accreditation.

Learning Management System 150

Learning Management System LMS Certificate System 150

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

OCTOBER 29, 2021

They address why leadership may want employees to return to the office and describe some benefits associations reap from remote/hybrid work. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Flexible work model. Learning design. He describes his S.C.O.R.E

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

DECEMBER 14, 2018

(Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. Join KiKi in an online chat to explore the “what if” ideas you have about associations, marketing, and more. Slefo, Ad Age ). 1 CAE credit.

Vermont 285

Vermont DC Washington Education 285

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MARCH 12, 2021

On the side, a sauté of kale and red cabbage with bacon, onion, garlic, and dried cranberries, and sourdough rolls for dipping purposes—and now for a quick snack (with butter, of course) before I go out on my morning walk. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370