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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Location: Chicago IL. Google doesn’t look kindly on AI-infused content. Event sunsetting.

Chicago 205
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Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement. Gamification at events.

Revenue 257
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Association Brain Food: 5.12.23

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The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Membership tiers. Newsletters. But do you? Demystifying API.

Chicago 200
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Association Brain Food: 6.2.23

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Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

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AMS Fest: Get the Most Out of Your Experience

Delcor

As we draw closer to this year’s AMS Fest in Chicago, we wanted to share some thoughts that might help you get the most out of your AMS Fest experience. For example, most associations’ business revolves around a core member base. To do that you need to identify your organization’s functions and learn about the offerings in the market.

Chicago 97
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Association Brain Food Weekly: 11.24.17

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.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands. Location: Columbia MD.

Chicago 150
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Association Brain Food Weekly: 1.10.20

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Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Whether you’re adding new team members, refreshing staff skills, or changing your recruitment and retention approach, now is a great time to determine your HR needs. Elise Dopson, Databox ). 1 CAE credit. 1 CAE credit.

LMS 243