Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

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Technology Chicago Education System 195

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. For example, researchers found that people with mentors achieve more, are better equipped to handle the stress of their position and are prepared to mentor others.

Tools 195

Tools Education Newsletter Chicago 195

MemberClicks

OCTOBER 11, 2023

The number of Chicago nonprofits alone (51,940 to be exact), is inspiring to the level of diverse needs and success of not for profit organizations and associations in the state. For example, if your nonprofit association is focused on supporting the business activities and interests of its members, it will qualify for 501(c)6 status.

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Illinois How To Chicago Software 52

Delcor

MAY 16, 2023

As we draw closer to this year’s AMS Fest in Chicago, we wanted to share some thoughts that might help you get the most out of your AMS Fest experience. For example, most associations’ business revolves around a core member base. To do that you need to identify your organization’s functions and learn about the offerings in the market.

Chicago 97

Chicago System Tips DC 97

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits. Presenter: Myllisa Patterson, Senior Director, Event Cloud Marketing Campaigns, Cvent. 1 CAE credit.

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Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. We all know that and think we do it, but her examples show us how often we don’t. Location: Chicago IL.

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Revenue Content Chicago Leadership 205

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fridays@4 Speaker: Carolyn Nopar, former Chief Development Officer for the YWCA Metro Chicago and Director of Development & Communications for Family Focus Mon 6/26 at 8 a.m. Event apps. More info/register.

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Metro Strategy Technology Marketing 195

Reid All About it

JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. Learn how a podcast works and how to get started, the required technology and best practices, and marketing tactics to drive participation and build a following. 1 CAE credit. 1 CMP credit.

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Chicago DC Washington LMS 153

Reid All About it

JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Wed/Thu June 7-8 – AMS Fest in Chicago. Location: Chicago IL. Ah, the geeky pleasures of life. 1 CAE credit.

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Raleigh Chicago DC Washington 150

Reid All About it

NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Presenter: Mike Dietrich, Senior Director for Platform Marketing at Cvent.

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Chicago DC Washington Software 174

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Central – Component Relations Chicago Roadshow with Billhighway (Chicago). Location: Chicago IL. John Haydon, digital marketing expert for nonprofits and charities.

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Los Angeles Chicago North Carolina America 158

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Central – Component Relations Chicago Roadshow with Billhighway (Chicago). Location: Chicago IL. John Haydon, digital marketing expert for nonprofits and charities.

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Los Angeles North Carolina Chicago America 150

Associations Now

MARCH 7, 2014

cities and states are getting creative when it comes to how they market themselves. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions. “[Chicago] is a taste-making place in the world. . More and more U.S.

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Chicago Marketing Iowa California 40

Leading Learning

MAY 5, 2022

Coursera offers Specializations , and edX markets MicroMasters. Instead, a microcredential might focus on one specific competency within the body of a knowledge that a certification covers, for example. Aligning with the market means being keenly aware of your learners’ needs and wants. 5 Tips for Effective Microcredentials.

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Certificate Chicago Learning Management System Course 96

Associations Now

DECEMBER 11, 2015

Content marketing isn’t just for recruiting, retaining, and engaging members. The latest issue of Associations Now features an article on why associations need to create a strategic marketing plan and how they can go about doing so. Some How-Tos of Content Marketing. There were two early destination-related examples of this.

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Content Marketing Chicago United States 40

Reid All About it

JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Did you know that 86% of organizations are now utilizing user-generated content as part of their marketing strategy and websites with featured UGC report a 20% increase in return visitors? Location: Chicago IL.

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Chicago DC Content Washington 170

Reid All About it

SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook. Learn about the increasing use and success of marketing webinars. More info/register.

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Reid All About it

NOVEMBER 24, 2017

.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands. Location: Columbia MD.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

FEBRUARY 1, 2019

WBT Systems shares examples of association membership models that include online learning , reasons your association should explore this new type of membership model, and issues to consider before you make any changes. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Chicago IL).

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Certificate Chicago DC Washington 107

Reid All About it

MAY 26, 2017

Learn what questions you must ask event tech salespeople, when to think about switching providers, where to look for unbiased platform reviews, and why the event tech market is poised for big changes. Presenter: David Epstein, marketing director, Bizzabo. Host: American Marketing Association. More info/register. Host: Bizzabo.

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Raleigh North Carolina Texas Chicago 150

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Pendo, Founding Member, Chicago Law Partners. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc.

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San Diego Price Strategy Education 370

Association Success

OCTOBER 22, 2019

For example, if we look at events, we have automation-powered confirmation emails, and a reminder a few days before the event with perhaps even directions on how to get there. Let me illustrate a few others: A few months ago, I was in Chicago and I called for an Uber that never came. It’s nothing new and it’s something we appreciate.

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Chicago Content Examples Process 60

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

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DC Chicago millennials Washington 122

GlowGlobally

MAY 4, 2016

Business services (IT, customer and business process centers) come out as the most dynamic market segment accounting for 12% to 17% of projects in all subregions. International investors are looking for new market opportunities everywhere in the region. Attend a Special Briefing & Panel June 7 and 15.

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Chicago DC Washington Project 60

Associations Now

APRIL 26, 2017

That’s pretty significant, but the report maintains that it’s more difficult to quantify the impact of, for example, “how a meeting at a conference led to a new medical research facility two years later in the event’s host destination.”. But there are examples of just that. “In

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San Diego Report Jacksonville Portland 70

Reid All About it

MAY 5, 2017

Hiking vacations might cause me to miss conferences, but the positives outweigh that one negative, for example, I’ve become braver. See real-life Microlearning examples and understand how organizations have achieved results. Learn about win-back strategies and how you can employ marketing automation to reactivate lapsed members.

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Charlotte Raleigh Chicago Leadership 158

Reid All About it

MAY 19, 2017

Learn best practices and practical advice for achieving post-webinar returns, including: ​how to boost views of your webinar recordings; ways to repurpose recordings in sales, marketing, and customer relations; tips for structuring content to improve post-webinar usefulness; and techniques for re-engaging previous webinar attendees.

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DC Washington Chicago Tips 150

Reid All About it

FEBRUARY 2, 2018

You’re familiar with the usual contract clauses like cancellation or attrition, but what other clauses should you be considering, for example, sexual harassment policies, emergency preparedness, “do not disturb” policies or other issues? CST – Chapter Roundtable in Chicago IL. Location: Chicago IL. More info/register.

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Chicago Nashville DC eBook 93

Associations Now

FEBRUARY 6, 2014

Cobb suggested associations can play a key role in competency-based education, for example. They may often have trouble, for example, with matching mentors and mentees. Take massive open online courses, or MOOCs, for example. The post Can Associations Corner the Education Market? Indeed, I’d argue we must.”.

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Education Mooc Marketing Nevada 40

Associations Now

OCTOBER 16, 2018

According to a recent study conducted by Marketing General Incorporated (MGI) in partnership with the National Business Aviation Association, more association professionals say their organization is moving ahead with innovative ideas that can be implemented and measured for success. “And Post your examples in the comments below.

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Innovation Chicago Survey Team 82

Delcor

MAY 19, 2023

For example, most associations’ business revolves around a core member base. To do that you need to identify your organization’s functions and learn about the offerings in the market. After understanding what you need, you can look at what’s available in the market. As you look at your options, it can be overwhelming.

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System Chicago Tips DC 52

Reid All About it

JULY 7, 2017

And this year, Patreon is on track to facilitate $150 million in payments to creatives—another example of the collaborative economy where the middleman is replaced by a technology platform. CDT – Chapter Roundtable in Chicago. Location: Chicago IL. Learn marketing tactics to communicate and drive attendee interest.

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Washington DC Chicago LMS 150

Associations Now

OCTOBER 16, 2018

Richard Thaler, a University of Chicago professor and 2017 Nobel Prize in Economics winner, launched the idea with Harvard Law Professor Cass R. I like the book’s notion that a nudge rests on easy choice, rejection (you might not agree with it), and a free market approach. Need a few examples? Auto-enrollment.

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Texas Chicago Cost Examples 77

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. How to Sell More by Saying Less With the ABT Agile Narrative Framework Your association and its membership are the source of amazing stories for your content marketing. But storytelling is hard to get right.

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Project Tools Revenue Metro 195

GlowGlobally

SEPTEMBER 10, 2009

Market & Biz Plan. « Emerging Market Strategy Seminars – Chicago and DC in August. MCI Launches E-Learning Services for Non-US Market. Until recently the demand within other regional markets in Europe among EU-based associations has been far less bullish. Market & Bus Planning (44).

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Marketing Chicago LMS Products 60

Leading Learning

MARCH 16, 2022

That’s an example of vertically stacked credentials. As an example of horizontally stacked credentials, a registered medical assistant (RMA) may also qualify for a registered phlebotomy technician (RPT) certification and can earn an assessment-based certificate (ABC) in immunization or electrocardiography.

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Certificate Maine Chicago Examples 52

Associations Now

AUGUST 21, 2018

It may sound high-tech, but these events don’t require much in the way of resources or budget, according to Jamie Murdock, vice president of sales at Experient, who spoke to attendees in a Deep Dive session Tuesday at the 2018 ASAE Annual Meeting & Exposition in Chicago. Hackathons are what I call beautiful chaos,” Murdock said.

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Cleveland Chicago Charlotte Tools 45