Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Location: Chicago IL. Would I live my life over again? No Soliciting!

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Revenue Content Chicago Leadership 206

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. For example, researchers found that people with mentors achieve more, are better equipped to handle the stress of their position and are prepared to mentor others.

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Tools Education Newsletter Chicago 195

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

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Technology Chicago Education System 195

MemberClicks

OCTOBER 11, 2023

The number of Chicago nonprofits alone (51,940 to be exact), is inspiring to the level of diverse needs and success of not for profit organizations and associations in the state. For example, if your nonprofit association is focused on supporting the business activities and interests of its members, it will qualify for 501(c)6 status.

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Illinois How To Chicago Software 52

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits. Presenter: Myllisa Patterson, Senior Director, Event Cloud Marketing Campaigns, Cvent. 1 CAE credit.

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LMS Software Chicago Washington 243

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fridays@4 Speaker: Carolyn Nopar, former Chief Development Officer for the YWCA Metro Chicago and Director of Development & Communications for Family Focus Mon 6/26 at 8 a.m. Event apps. More info/register.

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Metro Strategy Technology Marketing 195

Reid All About it

MAY 26, 2017

Learn what questions you must ask event tech salespeople, when to think about switching providers, where to look for unbiased platform reviews, and why the event tech market is poised for big changes. Presenter: David Epstein, marketing director, Bizzabo. Using Video to Drive Revenue for Learning Programs and Events. Host: PCMA.

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Raleigh North Carolina Texas Chicago 150

Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr.

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San Diego Price Strategy Education 370

Reid All About it

JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Did you know that 86% of organizations are now utilizing user-generated content as part of their marketing strategy and websites with featured UGC report a 20% increase in return visitors? Location: Chicago IL.

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Chicago DC Content Washington 170

Reid All About it

FEBRUARY 1, 2019

WBT Systems shares examples of association membership models that include online learning , reasons your association should explore this new type of membership model, and issues to consider before you make any changes. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Chicago IL).

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Certificate Chicago DC Washington 107

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential. We develop expertise from researching, thinking and writing. Don’t give that up!

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Project Tools Revenue Metro 195

Reid All About it

NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Presenter: Mike Dietrich, Senior Director for Platform Marketing at Cvent.

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Chicago DC Washington Software 175

Associations Now

APRIL 26, 2017

Not only do they provide networking and learning opportunities for attendees, but they also bring in major revenue for the organization, as well as the destination, and drive innovation in host cities. But there are examples of just that. “In Meetings are integral to associations and to host cities.

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San Diego Report Jacksonville Portland 80

Reid All About it

NOVEMBER 24, 2017

.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands. Location: Columbia MD.

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Chicago Recruiting Recruitment Video 150

Reid All About it

MAY 19, 2017

Learn best practices and practical advice for achieving post-webinar returns, including: ​how to boost views of your webinar recordings; ways to repurpose recordings in sales, marketing, and customer relations; tips for structuring content to improve post-webinar usefulness; and techniques for re-engaging previous webinar attendees.

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DC Washington Chicago Tips 150

Association Success

OCTOBER 22, 2019

For example, if we look at events, we have automation-powered confirmation emails, and a reminder a few days before the event with perhaps even directions on how to get there. Let me illustrate a few others: A few months ago, I was in Chicago and I called for an Uber that never came. It’s nothing new and it’s something we appreciate.

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Chicago Content Examples Process 60

GlowGlobally

JANUARY 11, 2016

Revenues of organizations based in this region have grown from 7.5% The strategic location of Singapore connects to the world’s biggest market, with more than 100 airlines flying to 300 countries worldwide and has an access to 4 billion people within a 7- hour flight radius. February 25 in Chicago, IL.

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Chicago DC Washington Revenue 60

Reid All About it

MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. That’s the question the Professionals for Association Revenue asked several association executives and consultants.

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Revenue Tools Education Member Experience 39

Associations Now

OCTOBER 14, 2015

Just in time, Chicago Tribune reporter Pamela Dittmer McKuen has come up with a list of tips and tricks for community groups from real estate and financial veterans. Four destination marketing organizations have come together in this Successful Meetings post to provide associations the resources they need to expand their reach.

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Tips New York City New York Chicago 40

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

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Strategy Press Release New Jersey Illinois 52

Reid All About it

OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. The chief hype officer: the problem with the Chief Marketing Officer’s job description. Guest: Rachel Clemens, chief marketing officer, Mighty Citizen.

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Blended Learning Education Video Conference 41

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JULY 27, 2018

The weekly list of free educational events and resources for the association community… You can improve your content marketing by rethinking your website user experience. HubSpot walks you through seven examples of pillar pages so you can see how they work. What marketers with above-average email open rates do. Host: PCMA.

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Chicago Washington DC Tools 30

Reid All About it

SEPTEMBER 6, 2019

CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Many associations struggle to identify additional sources of revenue and content for their members. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL).

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Chicago LMS New York Content 37

Association Adviser

APRIL 10, 2017

How do you grow third-party partnerships and revenue in an industry that is continually growing in relevance but shrinking your traditional membership pool at the same time? You helped grow the revenue it brings in by 350 percent in three years. Patti Costello, M-CHEST, Association for the Healthcare Environment. That’s huge!

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Education Certificate Course Cost 62

Associations Now

JUNE 8, 2015

In recent years public-broadcasting hubs such as WNET (New York City), WTTW (Chicago), and WGBH (Boston) have been selling their old content as stock footage. Back in April, for example, WNET launched a snazzy new image-licensing site that highlights its wide-reaching arts content, particularly from the civil rights era.

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New York City Sacramento Boston Chicago 40

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Host: UST Education Speakers: Jeff Horne, Co-Founder, CEO, Wicket Steve Shock, VP Marketing, Wicket Marketing Technology Specialist Tue 2/28 at 12 p.m.

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Certificate Innovation Education Process 39

Reid All About it

JULY 5, 2019

Hosts: Billhighway and Mariner Management & Marketing. Hear recent examples of user experiences that we optimized for our clients and what we learned as a result. Content Lifecycle: 3 Ways to Generate Non-Dues Revenue Year-Round. Learn strategies to extend the life and revenue of your highly valued events.

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North Carolina Chicago Washington Handbook 34

Associations Now

OCTOBER 23, 2014

But the decision, which leaves roughly $2 billion in yearly revenue on the table, comes with a follow-up move that’s drawing mixed reviews. The National Community Pharmacists Association, for example, suggested that the move paints other pharmacies inaccurately. An “Unfair” Strategy?

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Philadelphia Chicago America Products 40

Associations Now

FEBRUARY 1, 2017

a consulting firm based in Chicago. The report cites six common strategies that healthcare associations are using: A robust market understanding. Associations go after different market segments, based on their profession, which is why I’m convinced that we have to solve membership engagement challenges together.”.

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Chicago Strategy Revenue Technology 40

Leading Learning

AUGUST 20, 2020

It is possible, for example, for a platform to not have an exhibit hall capability and still be a legitimate virtual conference option. Often used more for marketing / lead generation events. Virtual Conference Platform Capabilities. Not all virtual conferences—including our own—feature exhibits, after all. It also boasts 99.9%

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Conference LMS Learning Management System Video 52

AssociationChat

JUNE 28, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Deflation or inflation? Rising rates?

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United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Deflation or inflation? Rising rates?

United States 52

United States New York Conference Seattle 52