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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

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Technology Chicago Education System 195

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. We all know that and think we do it, but her examples show us how often we don’t. Location: Chicago IL.

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Revenue Content Chicago Leadership 206

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. For example, researchers found that people with mentors achieve more, are better equipped to handle the stress of their position and are prepared to mentor others.

Tools 195

Tools Education Newsletter Chicago 195

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Hear how to qualify an attendee, engage in effective conversations, select motivated staffers, and find staff training resources and worksheets. CST – The Pros and Cons of Having Corporate Partners (Chicago, IL).

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LMS Software Chicago Washington 243

MemberClicks

OCTOBER 11, 2023

The number of Chicago nonprofits alone (51,940 to be exact), is inspiring to the level of diverse needs and success of not for profit organizations and associations in the state. For example, if your nonprofit association is focused on supporting the business activities and interests of its members, it will qualify for 501(c)6 status.

Illinois 52

Illinois How To Chicago Software 52

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JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. The Power of Digital Events: Revolutionizing Audience Engagement. Host: ASAE.

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Raleigh Chicago DC Washington 150

Reid All About it

NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey. Presenters: Natalie Cheney, CEO, and Shaun O’Reilly, VP of Marketing, MemberSuite.

Chicago 175

Chicago DC Washington Software 175

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MAY 26, 2017

Learn what questions you must ask event tech salespeople, when to think about switching providers, where to look for unbiased platform reviews, and why the event tech market is poised for big changes. Presenter: David Epstein, marketing director, Bizzabo. Host: American Marketing Association. More info/register. Host: Bizzabo.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Whether you’re using Feathr for retargeting or running your own ad campaigns on LinkedIn, Facebook, or another platform, we’re here to help you level up your advertising game to reach and convert more audience members.

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San Diego Price Strategy Education 370

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FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. CST – Chapter Roundtable in Chicago IL. and how to get the right statistics to prevent national and chapter level members from leaving.

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Chicago Nashville DC eBook 93

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JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. How to Sell More by Saying Less With the ABT Agile Narrative Framework Your association and its membership are the source of amazing stories for your content marketing. But storytelling is hard to get right.

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Project Tools Revenue Metro 195

Reid All About it

JULY 7, 2017

And this year, Patreon is on track to facilitate $150 million in payments to creatives—another example of the collaborative economy where the middleman is replaced by a technology platform. CDT – Chapter Roundtable in Chicago. and how to get the right statistics to prevent national and chapter level members from leaving. .);

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Washington DC Chicago LMS 150

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AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. Hear practical advice and proven examples of what works and why. Location: Chicago IL. Location: Chicago IL.

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Chicago DC Analysis Content 34

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SEPTEMBER 6, 2019

CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). Location: Chicago IL. Turn Member Engagement and AMS Data into Effective Marketing.

Chicago 37

Chicago LMS New York Content 37

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SEPTEMBER 7, 2018

Epic Presence shares examples of good ones and tips for doing your own. A few quick hits before we get to this week’s list of free webinars: Seven tactics for listening to your members—the key to member engagement. Still not sure how inbound marketing could work for your association? Sutter Group ). 1 CMP credit.

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DC Washington Chicago Tools 30

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FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. So OSPE built a methodical, multi-year, value-proposition marketing strategy to improve membership growth. AMS implementation.

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Certificate Innovation Education Process 39

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MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. The weekly list of free educational events and resources for the association community… Self-assessment tools/programs.

Revenue 39

Revenue Tools Education Member Experience 39

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JULY 20, 2018

The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. Presenters: Tony Rossell, Senior Vice President, and Matt Kerr, Research Manager, Marketing General, Inc. 1 CAE credit.

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LMS DC Washington Chicago 30

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AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives. CST – Chapter Roundtable in Chicago IL.

Chicago 37

Chicago LMS Washington Tools 37

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JULY 5, 2019

Hosts: Billhighway and Mariner Management & Marketing. Member engagement, client happiness, customer satisfaction—they are all related to User Experience. Learn how to audit your current customer and member journeys, determine where the pain points are, and use design to make an experience intuitive and smooth.

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North Carolina Chicago Washington Handbook 34

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OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Instructor-led education.

Blended Learning 41

Blended Learning Education Video Conference 41

Association Adviser

APRIL 10, 2017

I ultimately ended up getting management jobs in fine dining and catering before becoming involved in the Taste of Chicago (TOC), which at the time was the second-largest outdoor food festival in the world, second only to Munich’s Oktoberfest. So engagement, whatever that means to your organization, is key. We began in small ways.

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Education Certificate Course Cost 62

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JUNE 1, 2018

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).

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Puerto Rico Chicago Tools Washington 30