Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Presenter: Mark Bornstein, VP of Content Marketing, ON24. Location: Chicago IL.

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Chicago Baltimore Education Content 243

Reid All About it

JULY 7, 2023

You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. 1 CAE credit.

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Tools Education Newsletter Chicago 195

Reid All About it

JUNE 23, 2023

They describe how technology can help your association do this by strengthening your organization’s culture. As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” Marketing benchmarks. AI usage policy.

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Metro Strategy Technology Marketing 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. We all know that and think we do it, but her examples show us how often we don’t. . Location: Chicago IL.

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Revenue Content Chicago Leadership 205

Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Presenter: Myllisa Patterson, Senior Director, Event Cloud Marketing Campaigns, Cvent. 1 CAE credit.

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LMS Software Chicago Washington 243

Delcor

MAY 16, 2023

As we draw closer to this year’s AMS Fest in Chicago, we wanted to share some thoughts that might help you get the most out of your AMS Fest experience. If you’re attending AMS Fest, you’ve likely been considering a change in your technology stack, and you may be wondering just what kind of system is right for you and your business needs.

Chicago 97

Chicago System Tips DC 97

Reid All About it

JUNE 30, 2017

Prepare your association for the inevitable ransomware attack , say the guys at DelCor Technology Solutions, and, of course, they tell you how. LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. CDT – Chapter Roundtable in Chicago.

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Chicago DC Washington LMS 153

Reid All About it

JUNE 2, 2017

I’m looking forward to spending a few days next week talking and thinking about association technology. If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Host: ASAE.

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Raleigh Chicago DC Washington 150

Reid All About it

NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Presenter: Mike Dietrich, Senior Director for Platform Marketing at Cvent.

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Chicago DC Washington Software 174

Reid All About it

JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Event technologists could be directing event technology strategy, making purchasing decisions, collecting and interpreting analytics, live wiring experiential touch-points and inventing experiences too.

Chicago 170

Chicago DC Content Washington 170

Leading Learning

MAY 5, 2022

Coursera offers Specializations , and edX markets MicroMasters. Instead, a microcredential might focus on one specific competency within the body of a knowledge that a certification covers, for example. Aligning with the market means being keenly aware of your learners’ needs and wants. 5 Tips for Effective Microcredentials.

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Certificate Chicago Learning Management System Course 96

Reid All About it

NOVEMBER 24, 2017

The weekly list of free educational events for the association community… CB Insights published one of the best explainer posts I’ve read about blockchain technology. When a technology project comes to a close, you want it to be done, over, finished, let’s move on. That’s your weekend reading right there. Location: Columbia MD.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Pendo, Founding Member, Chicago Law Partners. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc.

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San Diego Price Strategy Education 370

Reid All About it

FEBRUARY 1, 2019

WBT Systems shares examples of association membership models that include online learning , reasons your association should explore this new type of membership model, and issues to consider before you make any changes. From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat). Location: Chicago IL.

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Certificate Chicago DC Washington 107

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Central – Component Relations Chicago Roadshow with Billhighway (Chicago). Location: Chicago IL. John Haydon, digital marketing expert for nonprofits and charities.

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Los Angeles North Carolina Chicago America 150

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Central – Component Relations Chicago Roadshow with Billhighway (Chicago). Location: Chicago IL. John Haydon, digital marketing expert for nonprofits and charities.

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Los Angeles Chicago North Carolina America 158

Reid All About it

SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook. Learn about the increasing use and success of marketing webinars. More info/register.

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North Carolina Arlington DC Washington 222

Associations Now

MARCH 7, 2014

cities and states are getting creative when it comes to how they market themselves. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions. “[Chicago] is a taste-making place in the world. . More and more U.S.

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Chicago Marketing Iowa California 40

Associations Now

DECEMBER 11, 2015

Content marketing isn’t just for recruiting, retaining, and engaging members. The latest issue of Associations Now features an article on why associations need to create a strategic marketing plan and how they can go about doing so. Some How-Tos of Content Marketing. There were two early destination-related examples of this.

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Content Marketing Chicago United States 40

Association Success

OCTOBER 22, 2019

For example, if we look at events, we have automation-powered confirmation emails, and a reminder a few days before the event with perhaps even directions on how to get there. Let me illustrate a few others: A few months ago, I was in Chicago and I called for an Uber that never came. It’s nothing new and it’s something we appreciate.

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Chicago Content Examples Process 60

Reid All About it

MAY 26, 2017

And, when you get that money, you’ll want to read Aptify’s explanation of how a lack of standard, documented (emphasis on “documented”) processes wreaks havoc on technology selection and implementation. Presenter: David Epstein, marketing director, Bizzabo. Host: American Marketing Association. More info/register. Host: Bizzabo.

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Raleigh North Carolina Texas Chicago 150

Reid All About it

JULY 7, 2017

And this year, Patreon is on track to facilitate $150 million in payments to creatives—another example of the collaborative economy where the middleman is replaced by a technology platform. – The Digital Black Box: Using Technology to Bring New Sales. CDT – Chapter Roundtable in Chicago. Location: Chicago IL.

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Washington DC Chicago LMS 150

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. A panel of former event technology clients, who are now members of the Cadmium staff, share insights on how knowledge transfers were implemented within their organizations. Location: Silver Spring MD. 1 CAE credit. .

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Project Tools Revenue Metro 195

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

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DC Chicago millennials Washington 122

Reid All About it

MAY 5, 2017

Hiking vacations might cause me to miss conferences, but the positives outweigh that one negative, for example, I’ve become braver. Hear unique perspectives from a researcher, technology partner and an association on the role of innovation in associations today. AENC Technology Roundtable (Raleigh NC). More info/register.

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Charlotte Raleigh Chicago Leadership 158

Reid All About it

FEBRUARY 2, 2018

Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology. CST – Chapter Roundtable in Chicago IL. Location: Chicago IL. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC. Webinar Marketing Predictions for 2018.

Chicago 93

Chicago Nashville DC eBook 93

Reid All About it

MAY 19, 2017

Learn best practices and practical advice for achieving post-webinar returns, including: ​how to boost views of your webinar recordings; ways to repurpose recordings in sales, marketing, and customer relations; tips for structuring content to improve post-webinar usefulness; and techniques for re-engaging previous webinar attendees.

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DC Washington Chicago Tips 150

WBT Systems

APRIL 25, 2017

Existing Technology: Between learning management systems (LMS), association management systems (AMSs) and social media, many associations have a robust technology ecosystem in place to support rapidly changing skills-based training and digital badges. Here are a few strong examples: American Institute of CPAs.

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LMS Certificate Library Education 253

Associations Now

FEBRUARY 6, 2014

Cobb suggested associations can play a key role in competency-based education, for example. In their book A+ Solution: How America’s Professional Societies and Trade Associations Can Solve the Nation’s Workforce Skills Crisis, John Bell, founder and CEO of online-career-center provider Boxwood Technology, Inc.,

Education 40

Education Mooc Marketing Nevada 40

Associations Now

AUGUST 27, 2018

There was a whiff of irony in the air at last week’s ASAE Annual Meeting & Exposition in Chicago. One Monday session, “ Productively Manage a Virtual Work Environment ,” covered technology tools like Slack and Dropbox, which enable close interaction among remote and onsite teams. The tech is ready, but is your culture?

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North Carolina Texas Chicago Team 72

Delcor

MAY 19, 2023

For example, most associations’ business revolves around a core member base. To do that you need to identify your organization’s functions and learn about the offerings in the market. After understanding what you need, you can look at what’s available in the market. As you look at your options, it can be overwhelming.

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System Chicago Tips DC 52

Leading Learning

MARCH 16, 2022

That’s an example of vertically stacked credentials. As an example of horizontally stacked credentials, a registered medical assistant (RMA) may also qualify for a registered phlebotomy technician (RPT) certification and can earn an assessment-based certificate (ABC) in immunization or electrocardiography.

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Certificate Chicago Maine Examples 52

GlowGlobally

SEPTEMBER 10, 2009

Market & Biz Plan. « Emerging Market Strategy Seminars – Chicago and DC in August. MCI Launches E-Learning Services for Non-US Market. Until recently the demand within other regional markets in Europe among EU-based associations has been far less bullish. Market & Bus Planning (44).

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Marketing Chicago LMS Products 60

Reid All About it

AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. Hear practical advice and proven examples of what works and why. Location: Chicago IL. Too woo-woo for you? 1 CAE credit.

Chicago 34

Chicago DC Analysis Content 34

Associations Now

DECEMBER 19, 2019

Meet our second “Planner of Productivity”: Karen Malone, vice president of meetings and sales of the Healthcare Information and Management Systems Society, better known as HIMSS, headquartered in Chicago. We try to lead by example throughout the conference. The next event will be in Orlando March 9–13, 2020.

Products 82

Products Innovation United States Chicago 82

Reid All About it

MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Host: ASAE Technology Professionals Community Fri 3/3 at 4 p.m. Subscriptions. Sponsorships. Fri 3/3 at 1 p.m.

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Revenue Tools Education Member Experience 39

Guilt by Association

AUGUST 17, 2010

Early adopters followed their example, and soon, the growth from seed concept to mainstream was amazingly rapid – three or four years, depending on how you count. Most of us are continually refining our objectives, strategies and technologies. As somebody said at an ASAE Annual session in Chicago, we’re all figuring this out together.

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Communications Strategy Marketing Chicago 40