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On Social Media, Your Brand Is a Second-Class Citizen

Associations Now

Facebook’s recent controversy involving its trending topics is yet another sign that brands aren’t in the driver’s seat on social networks. Last week was a weird one for Facebook users—and those trying to read the tea leaves of social media. ” Social Alone Isn’t Enough.

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Tips for Marketing (Online Courses) To Your Association Members  

Forj

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

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Nonprofit Staff Training: How to Create an Effective Plan

NXUnite

Some employees may enjoy engaging with their peers in live, instructor-led classes while others may feel more comfortable with learning at their own pace. Some popular staff training options include: Cohort-based classes. Post social media shout-outs. Host a celebration event. Present small gifts of branded merchandise.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

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4 Creative Ways to Promote Your Membership Incentive Program

ISAE

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. Promoting your incentive program in social media posts and email campaigns will help you reach your online audience. Take a collaborative approach.

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Tips to Cultivate School Spirit in Your Next Fundraiser

NXUnite

Invest time in brainstorming effective fundraising themes and think through all the details—from marketing materials to auction items to merchandise—before selecting one. You can provide extra credit to the students who assist in your marketing endeavors. Have them create a content calendar or vote on your fundraiser’s theme.

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Use Data for New Revenue Opportunities

Association Analytics

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Social media followers. Affiliates. Content contributors.

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