GrowthZone

MAY 21, 2019

This demographic has high expectations for their association memberships; with the influx of millennials and Gen Z into the workspace, associations must continue to consider their offerings carefully. But more importantly, communicating these benefits is key. Providing benefits that young professionals really want is critical.

Minnesota 122

Minnesota millennials Committee Recruiting 122

Aaron Wolowiec

SEPTEMBER 10, 2013

It’s the first board meeting of the year and the room is packed with enthusiastic volunteer board members. And later that month, committee members flock to your building to discuss the assignments for the year. For example, there should be volunteer opportunities other than joining committees or boards of directors.

Michigan 100

Michigan Committee millennials Social Media 100

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication.

Charlotte 118

Charlotte Indiana Communications millennials 118

Reid All About it

SEPTEMBER 29, 2023

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.

Revenue 272

Revenue Innovation Education Tools 272

WBT Systems

JULY 24, 2018

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. E-learning’s role in member engagement and retention.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. – The Virtual Community Expo.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Tactics for engaging millennials. And guess what?

millennials 60

millennials Arizona Communications Atlanta 60

Reid All About it

NOVEMBER 11, 2016

Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. Elisa Pratt, chief global member engagement officer, ASIS International. – Walking the Walk: Engage Volunteers in your Volunteer Engagement Program.

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

APRIL 5, 2019

CB Insights looks at 12 industries that are supposedly being killed off by Millennials , if you believe the clickbait headlines. Some quick hits before we get to next week’s free webinars: Which content should be public, gated, or members-only on your association’s website, and why? Host: ASAE Healthcare Community Committee.

District of Columbia 170

District of Columbia DC Washington LMS 170

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. In this session, we’ll take a look at what’s directly impacting the way targeted audiences notice and process the email communications you’re sending. Camille White-Stern, Communications Manager, Splash. Usability testing.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MARCH 22, 2019

Tue 3/26 at 8:30 a.m.* – Improving Member Engagement (Coffee Talk – Alexandria VA). Your focus is on your members and it can be challenging to compete for their time. Does your organization need an innovative approach to membership growth, sponsorship sales, communications, or your advocacy and public affairs efforts?

Arlington 170

Arlington DC Washington LMS 170

Association Adviser

JUNE 27, 2018

Skiados credits ASHA’s successful member engagement and retention levels with a focused strategy of engaging members from day one of their membership. He advocates voraciously listening to what individual members want from their membership – fitting for an association of audiologists and speech pathologists.

Certificate 61

Certificate Class millennials Resources 61

Reid All About it

FEBRUARY 23, 2018

How Your Association Can Use Artificial Intelligence to Increase Member Engagement Right Now. Associations excel at engaging members deeply over the course of two or three days, once a year, at meetings with extensive educational programming. Find out how AI can be easily leveraged in your communications with members.

DC 79

DC Washington LMS Social Media 79

Association Adviser

DECEMBER 17, 2013

Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. Many associations lack member communication plans that are fully integrated. In the fall, we talked about customizing the membership experience and doing more for long-standing members in the later stages of their careers.

Social Media 60

Social Media Sample New York City Revenue 60

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC.

Team 53

Team Recruiting Recruitment America 53

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ”We tried a large email segmentation project last year, and it actually hurt our member engagement. The days of having membership committees cold call members are over.

Technology 60

Technology How To Video Social Media 60

Reid All About it

AUGUST 9, 2019

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. The most important element in marketing and communications is segmentation, says MemberSuite. The next step after segmentation is personalization. Location: Columbus OH. .

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

MARCH 3, 2023

I love the idea from Jay Ablondi of the Massachusetts Medical Society about sponsors being resident experts for boards and committees—a natural role for experienced industry partners. We need a new roadmap to engage members now and in the future. Self-mastery. More info/register. More info/register. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39