Reid All About it

OCTOBER 15, 2021

High-performing committees. WBT Systems describes how to establish a high-performing professional development committee. It starts with your association taking a holistic approach to learning, evaluating whether the committee approach is the best strategy, developing committee charges, and rethinking volunteer selection and training.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MARCH 10, 2017

Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. As the marketing landscape evolves, publishers have an opportunity to capture marketers’ focus on brand content. Tue 3/14 at 11:30 a.m.

Raleigh 150

Raleigh DC Washington Content 150

Delcor

MAY 16, 2023

Enterprise CRM solutions provide greater functionality in managing customer information like allowing you to track the full journey from the recruitment of new organizations or individuals to interactions. To do that you need to identify your organization’s functions and learn about the offerings in the market.

Chicago 97

Chicago System Tips DC 97

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. More info/register. 1 CAE credit. . 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. DC Small Association Forum for Executives (Washington, DC and conference call).

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

MARCH 11, 2022

Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. Host: Content Marketing Institute. Association Creative Marketing Masterclass.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! Kat Sullivan, Marketing Solved ). Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. Presenter: Michelle Schweitz, Marketing Director, Community Brands. Host: American Marketing Association. Let the countdown begin!

Revenue 195

Revenue Technology Innovation Social Media 195

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. We recently asked reporters in all 50 states and Washington, DC.” We use the usual suspects but have one client that is a specialty in the healthcare arena and is looking for a potential list for membership recruitment.”

Marketing 40

Marketing Strategy Email Marketing Sample 40

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. .

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. .

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. In October of 2017, the Board of Directors, the Executive Committee, a Board Task Force, and members of the Staff Leadership team launched their Strategic Industry Business Planning process.

Industry 164

Industry Analysis Committee Team 164

Delcor

MAY 19, 2023

Enterprise CRM solutions provide greater functionality in managing customer information like allowing you to track the full journey from the recruitment of new organizations or individuals to interactions. To do that you need to identify your organization’s functions and learn about the offerings in the market.

System 52

System Chicago Tips DC 52

Potomac Core

MARCH 4, 2019

Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. We don’t let anything get past us” notes Zucarro as his experienced team is ready to address any market or regulatory obstacle that will prevent the rotors from turning. Matt Rowan.

Industry 144

Industry Team Products Report 144

Reid All About it

SEPTEMBER 10, 2021

see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Keep Your Eye on the Outcomes: How Results-Oriented Marketers Plan, Execute, and Measure Effective Marketing Campaigns. More info/register.

Strategy 195

Strategy Content Education Tips 195

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Tackling Multicultural Marketing Like a Pro. Discover the tools and strategies to make your marketing more diverse and inclusive of all. 1 CMP credit.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

MARCH 26, 2021

Host: Association Xchange (formerly DC Swap). Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE. WEC Grapevine: How We Did It – Marketing & Communications in a Pandemic World. Presenters: Alyssa Peltier, Senior Manager, Industry Marketing, Cvent. 1 CMP card.

Innovation 259

Innovation San Diego LMS Strategy 259

SCD Group

AUGUST 21, 2014

For example, a professional certification program was developed and launched without research to determine the demand; and no marketing support to effectively launch and drive program growth. Also, robust processes and procedures were developed and implemented for a re-energized Nominating Committee.

New York City 40

New York City Denver Atlanta Committee 40

Reid All About it

SEPTEMBER 23, 2022

When developing a new educational program, WBT Systems suggests using a learning strategy canvas because it helps staff, volunteer SMEs, committee members, and others stay aligned during planning discussions and reminds everyone involved where you’re going and how you will get there. Thorben Grosser, VP of Product Marketing, EventMobi.

Arlington 41

Arlington Education LMS Revenue 41

Reid All About it

JULY 20, 2018

The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. Presenters: Tony Rossell, Senior Vice President, and Matt Kerr, Research Manager, Marketing General, Inc. Location: Washington DC.

LMS 30

LMS DC Washington Chicago 30

Reid All About it

AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. A series of micro-networking events at ASAE Annual hosted by the ASAE Young Professionals Committee. Location: Washington DC.

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

FEBRUARY 17, 2023

The weekly list of free educational events and resources for the association community… Program marketing. If your AMS doesn’t help you recruit, engage and retain members , it’s time to start looking for a new one. – Marketing Automation Demo Day Tasked with finding the right marketing technology systems for your organization?

Revenue 39

Revenue Strategy Education Technology 39

Reid All About it

MARCH 3, 2023

I love the idea from Jay Ablondi of the Massachusetts Medical Society about sponsors being resident experts for boards and committees—a natural role for experienced industry partners. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

MARCH 18, 2022

MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Consensus-based problem-solving groups, like boards and committees, are highly susceptible to groupthink.

Revenue 39

Revenue Technology Video LMS 39

Association Adviser

DECEMBER 20, 2017

Our two lobbyists walk the halls, meet with staff and committee members, submit written and oral testimony at legislative hearings, and generally put in the time required to impact the rulemaking process. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America.

North Carolina 60

North Carolina Georgia Virginia America 60

Association Adviser

DECEMBER 20, 2017

Our two lobbyists walk the halls, meet with staff and committee members, submit written and oral testimony at legislative hearings, and generally put in the time required to impact the rulemaking process. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America.

North Carolina 60

North Carolina Georgia Virginia America 60

Off Stage

MAY 17, 2010

I thought I should jot down a few ideas before I talked to her—in recent blogs Ive been talking about how valuable IT people were to an association (thanks for all the hugs and handshakes in DC!): Association Marketing. now maybe its time to talk more about why we need em. Virtual Associations. Learning from Amazon. Categories.

Virgin Islands 40

Virgin Islands Communications Leadership Tools 40