Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

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WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Spark Consulting

MARCH 27, 2014

I’m presenting at Cal SAE’s ELEVATE Conference today, on the topic of membership marketing on a shoestring budget. Below are the bonus tips I promised everyone in the session: Membership recruiting is an eternal program, not s series of intermittent campaigns. Collect testimonials at every event to use in your marketing.

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Tips Marketing Class Committee 150

Blue Sky eLearn

OCTOBER 19, 2020

If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. However, that doesn’t mean you forget recruitment efforts altogether! Chapter, committee, or business group meetings. Use microsites for association committees. Consider using recorded content.

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Association Management Committee Learning Management System Software 250

Expo Logic

FEBRUARY 28, 2020

When your association’s members are already bogged down with the responsibilities of their own careers, families, and communities, how do you convince them that committee work is worth prioritizing? Advertise when your association committees have openings. If candidates see the committee in action, it becomes less intimidating.

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Committee Austin Newsletter Conference 36

Reid All About it

JUNE 18, 2021

Membership committees. Is it difficult to find members to serve on your membership committee? MemberSuite discusses the challenges faced by staff in charge of membership committees and suggests ways you can make improvements by revamping (or retiring) your membership committee. A terrific idea to steal! Host: ASAE.

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LMS Certificate America Committee 369

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Association Adviser

OCTOBER 4, 2013

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members. Julie Frey, APR, CPRC. Expand your network.

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Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations.

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Education Committee Recruiting Recruitment 195

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

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Maryland LMS Revenue Strategy 272

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

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DC Recruiting Recruitment Washington 205

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

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Chicago Newsletter Mooc Education 200

WBT Systems

MAY 22, 2018

Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion , brought the six principles of persuasion to the attention of the marketing world back in 1984. Offers like these work better when marketed with a sense of urgency. You will need to market this sample program as much as any other product.

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Sample Education Course Recruiting 150

Reid All About it

JULY 21, 2023

Post-Lockdown Membership Recruitment (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Hear tips to recruit and retain these generations. 1 CAE credit.

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Atlanta millennials Price Technology 195

Associations Now

MAY 24, 2023

Over the years, the National Fastpitch Coaches Association has successfully recruited collegiate-level softball coaches as members but has had more difficulty growing membership among high school coaches. NFCA has a member committee of over 20 high school coaches who help the association connect with state-level groups.

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Missouri Committee Recruiting Recruitment 105

Velvet Chainsaw

AUGUST 9, 2023

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences. Identify six to eight attendee personas. Provide in-session recommendations.

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Conference Committee Recruiting Recruitment 52

Reid All About it

OCTOBER 15, 2021

High-performing committees. WBT Systems describes how to establish a high-performing professional development committee. It starts with your association taking a holistic approach to learning, evaluating whether the committee approach is the best strategy, developing committee charges, and rethinking volunteer selection and training.

Revenue 195

Revenue Committee Strategy Technology 195

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff.

Recruiting 52

Recruiting Recruitment Cost Discount 52

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!

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Association Success

JANUARY 14, 2020

According to a 2016 survey of recruiters conducted by Deloitte, only 30% of job seekers mention volunteer experience on their résumés, despite the 82% of surveyed recruiters preference to applicants involved in volunteerism. If you’re like most job seekers, you’re neglecting a key step to land a new job. Don’t overcommit.

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Tips Committee Course Recruiting 107

Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. More info/register. 1 CAE credit. . 1 CAE credit.

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Arlington Technology Strategy Los Angeles 266

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. So, how do association marketers speak to young members and get them to lean in? Encourage your young members to get involved in committees and other positions where they can influence the organization. Offer a job board.

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Achieve

SEPTEMBER 15, 2023

These goals can impact the way your association promotes the online community during recruitment. Volunteer committees. Organize these efforts more clearly by carving out a space for volunteer committees in your online community. She leads the marketing teams and strategy at Fonteva and Protech.

Committee 52

Committee Newsletter Social Media Technology 52

Reid All About it

MARCH 11, 2022

Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. Host: Content Marketing Institute. Association Creative Marketing Masterclass.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

LMS Revenue Arlington Education 256

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

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Leadership Social Media Case Study Industry 88

Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. Marketing to younger generations. Eliminate the Executive Committee! Association benchmarks. More info/register. 1 CAE credit.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. s DE&I committee. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – 1 CAE credit.

Certificate 281

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Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Presenter: Erin Geoffroy Sullivan, Director of Marketing at Personify. Host: Zoom.

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Utah LMS Conference Technology 370

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. We use the usual suspects but have one client that is a specialty in the healthcare arena and is looking for a potential list for membership recruitment.” Here’s a sample of what arrived in my email box one day last week: Connecting up.

Marketing 40

Marketing Strategy Email Marketing Sample 40

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. On behalf of the awards committee, I want to congratulate the 2020 Gold Circle Awards and Merit Award recipients.

Newsletter 52

Newsletter Austin Committee America 52

Aaron Wolowiec

SEPTEMBER 17, 2013

Last week, I wrote about the whitepaper “ The Mission Driven Volunteer ” by Elizabeth Engel , CEO and chief strategist of Spark Consulting, LLC, and Peggy Hoffman , president of Mariner Management and Marketing. Unfortunately, our world tends to look more like this: Difficulty recruiting volunteers. Do-nothing committees.

Committee 100

Committee Recruiting Recruitment Maine 100

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? Graying male baby boomer veterans made up the majority of the committee.

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