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Unlocking Email Marketing Success: Insider Tips for Association Executives

Association Adviser

The Naylor Client Marketing team had the privilege of attending this year’s esteemed ASAE Marketing, Membership & Communications Conference (MMCC), a prominent annual gathering held in the heart of Washington, DC.

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Survey: Spike in Use of AI in Email Marketing 

Associations Now

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

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How Association Management Companies Enhance Your Volunteer-Led Organization’s Efficiency and Impact

SBI

Volunteer-led associations play a vital role in bringing like-minded individuals together and fostering a sense of community. Email Marketing for Associations Email remains one of the most effective communication methods, but managing can be time-consuming for a volunteer-based organization.

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8 Strategies to Elevate Your Events Through Email Marketing

Achieve

To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Email is going to be one of the most valuable tools in your staff’s wheelhouse for event marketing purposes. We’ve collected a few of our favorite tactics for event marketing via email here for you.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. One company increased its open rate for regional conference promotions from 22 to 66 percent.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. What are those effects? Staying relevant in a digital world.

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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Distraction is an occupational hazard for all of us. Gen Z education.

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